Nando’s encourages customers to ‘cash in’ their rewards points in a new campaign created by Karmarama.Almost 2 million customers have rewards on their Nando’s Cards but aren’t using them. To give back to Nando’s loyal fanbase, Karmarama has created an innovative new campaign which reminds people of the rewards sitting dormant in their wallets. The new campaign sees an interactive use of out of home, with giant rewards cards being placed onto billboard sites across the country. The first phase of the campaign encourages customers to pull XL rewards card off of out of home sites and claim a meal for 10 people. The campaign is then being rolled out onto smaller out of home sites across the country, at smaller flyposter sites, with a reward of dinner for one.CreditsChief Creative Officer: Nik StudzinskiExecutive Creative Director: Adam KeanCreative team: Meigan Brown & Tobias OwenPlanner (Creative Agency): Nikki Stammers & Stephanie SimonHead of Design: Simon WakemanAgency Creative Producer: Zahra MairClient Services Director: Calli LouisAccount Manager: Alice BarnesMedia Agency: EssencePR Agency: PrettyGreenMedia Production: Kinetic WorldwideMedia Owners: Clear Channel, JCDecauxProduction Company: KreamProduction Company credits:Production Company: KreamDirector: Connor PearceProducer: Sam KirbyDirector of Photography: Tatiana Telle