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一封来自未来的信
案例简介:挑战。迄今为止,俄罗斯骨髓捐献者登记册的人数略超过 100,000 人。即使你的遗传双胞胎住在附近的某个地方,你也必须在世界各地寻找他们,浪费时间和金钱。目标。呼吁圣彼得堡的公民进入骨髓捐赠者的登记册。解决方案。VKontakte是俄罗斯最受欢迎的社交网络。我们制作了一系列八个广告,并开始了一个名为《来自未来的信》的促销活动。三个月来,圣彼得堡的居民在他们的新闻提要中看到了我们的信件。在每一段视频中,“来自未来” 的陌生人都亲自感谢用户挽救了他们的生命。结果。在一封来自未来的信活动中,大约 5,000 人访问了喜欢捐赠者的网站。超过 500 圣彼得堡居民加入了骨髓捐献者的登记册。这意味着,未来可以挽救 500 人的生命。由俄罗斯Vozduh为Fond Donorov创建的数字广告,类别包括: 健康,公共利益,NGO。
一封来自未来的信
案例简介:The challenge. To date, the Russian register of bone marrow donors numbers a little over 100,000 people. Even if your genetic twin lives somewhere close by, you'll have to search for them all over the world, losing time and money. The goal. To call upon the citizens of St. Petersburg to enter the register of bone marrow donors. The solution. VKontakte is the most popular social network in Russia. We've produced a series of eight commercials and started a promotion called A Letter from the Future. For three months, residents of St. Petersburg have come across our letters in their newsfeeds. In each video, strangers “from the future” personally thanked users for saving their lives. The result. During the A Letter from the Future campaign, about 5,000 people visited Fond of Donor's website. Over 500 St. Petersburg residents joined the register of bone marrow donors. This means, lives of more than five hundred people can be saved in the future. Digital advertisement created by Vozduh, Russia for Fond Donorov, within the categories: Health, Public Interest, NGO.
A Letter from the Future
案例简介:挑战。迄今为止,俄罗斯骨髓捐献者登记册的人数略超过 100,000 人。即使你的遗传双胞胎住在附近的某个地方,你也必须在世界各地寻找他们,浪费时间和金钱。目标。呼吁圣彼得堡的公民进入骨髓捐赠者的登记册。解决方案。VKontakte是俄罗斯最受欢迎的社交网络。我们制作了一系列八个广告,并开始了一个名为《来自未来的信》的促销活动。三个月来,圣彼得堡的居民在他们的新闻提要中看到了我们的信件。在每一段视频中,“来自未来” 的陌生人都亲自感谢用户挽救了他们的生命。结果。在一封来自未来的信活动中,大约 5,000 人访问了喜欢捐赠者的网站。超过 500 圣彼得堡居民加入了骨髓捐献者的登记册。这意味着,未来可以挽救 500 人的生命。由俄罗斯Vozduh为Fond Donorov创建的数字广告,类别包括: 健康,公共利益,NGO。
A Letter from the Future
案例简介:The challenge. To date, the Russian register of bone marrow donors numbers a little over 100,000 people. Even if your genetic twin lives somewhere close by, you'll have to search for them all over the world, losing time and money. The goal. To call upon the citizens of St. Petersburg to enter the register of bone marrow donors. The solution. VKontakte is the most popular social network in Russia. We've produced a series of eight commercials and started a promotion called A Letter from the Future. For three months, residents of St. Petersburg have come across our letters in their newsfeeds. In each video, strangers “from the future” personally thanked users for saving their lives. The result. During the A Letter from the Future campaign, about 5,000 people visited Fond of Donor's website. Over 500 St. Petersburg residents joined the register of bone marrow donors. This means, lives of more than five hundred people can be saved in the future. Digital advertisement created by Vozduh, Russia for Fond Donorov, within the categories: Health, Public Interest, NGO.
一封来自未来的信
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A Letter from the Future
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