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课程
案例简介：服务计划法国创造超现实的新现金转换器电视 竞选。 赢得现金转换器后，法国 Serviceplan 发起了首届竞选 账户为销售深受喜爱的物品的体验注入了幽默。 巴黎，2018年4月9日 -- 在名为 “暹罗双胞胎” 和 “儿童诞生” 的两个新景点中，服务计划法国创意总监丹尼尔 · 佩雷斯为新的现金转换器活动带来了超现实的转折。 二手商品买卖的世界领导者现金转换器，发起了法国服务计划的新广告活动, 人们不必为了以最好的价格出售他们最喜欢的东西而编造疯狂的故事。 “畅谈者” 运动利用荒谬的登记册来解决一些人对在二手市场销售商品的担忧, 通过对物体的市场价值和情感价值之间的模糊性的发挥。在这里查看 “暹罗双胞胎” 点: https://youtu.be/ecdaKDnqj0k 这个 “孩子出生” 的地方有一个含糊其辞的场景，这个场景来自一个统计数据，即食品搅拌器在现金转换器商店出售的最受欢迎的二手商品中排名前五。在此查看 TVC: https://youtu.be/HaDdctuuo6E 随着标签线 “vendez-Vite，Achetez mieux” (快速出售，更好地购买)，这场运动从回购的关键时刻消除了戏剧性, 并强调将最高价值应用于转售对象的现金转换器哲学。 法国 Serviceplan 创作总监兼活动总监丹尼尔 · 佩雷斯解释道: “流畅的演说者基于一种荒谬的叙述，这种叙述传递了一个简单理性的信息。暹罗双胞胎和儿童出生点的喜剧和超现实主义不仅重视品牌，也重视观众。" 这场运动标志着一个传奇的开始，Serviceplan France 负责创建，Mediaplus France 负责战略。原则是在每月的第1 和第3 周，在买卖的关键时刻，确保 18 周的电视长期存在。Serviceplan 和 Mediaplus 都是第一个独立的欧洲 Serviceplan 通信集团的一部分，该集团目前在 26 个国家存在。
课程
案例简介：Serviceplan France Create Surreal New Cash Converters TV Campaign. Inaugural campaign from Serviceplan France after winning the Cash Convertors account injects humour into the experience of selling much-loved possessions. Paris, 9 April 2018 - In 2 new spots titled ‘Siamese Twins’ and ‘Childbirth’, Serviceplan France Creative Director Daniel Perez gives a surreal twist to the new Cash Converters campaign. Cash Converters, world leader of the purchase-sale of second-hand goods, launches a new advertising campaign by Serviceplan France, with the concept that people don’t have to concoct crazy narratives in order to sell their favourite possessions at the best price. The campaign "The Smooth Talkers" uses the register of the absurd to address the apprehension some people associate with selling goods on the second-hand market, by playing on the ambiguity between the market value and emotional value of objects. View the ‘Siamese Twins’ spot here: https://youtu.be/ecdaKDnqj0k The ‘Childbirth’ spot features a tongue in cheek scenario which arose from the statistic that food mixers are ranked in the top five most popular second-hand goods sold in the Cash Converters stores. View the TVC here: https://youtu.be/HaDdctuuo6E With the tag-line ‘Vendez-Vite, Achetez Mieux’ (Sell quickly, buy better), the campaign removes the drama from the crucial moment of repurchase, and emphasises the Cash Converters philosophy of applying the highest value to resale objects. Daniel Perez, Serviceplan France Director of Creation and Director of the campaign explains: "The Smooth Talkers’ is based on an absurd narrative which delivers a simple and rational message. The comedy and surrealism of the Siamese Twins and Child Birth spots values the brand as much as its audience." The campaign marks the beginning of a saga, with Serviceplan France responsible for creation, and strategy by Mediaplus France. The principle is to ensure a long-term TV presence for 18 weeks, at the key moments of buying and selling, in the 1st and 3rd week of each month. Serviceplan and Mediaplus are both part of the first independent European Serviceplan communication group, which is now present in 26 countries.
Accouchement
案例简介：服务计划法国创造超现实的新现金转换器电视 竞选。 赢得现金转换器后，法国 Serviceplan 发起了首届竞选 账户为销售深受喜爱的物品的体验注入了幽默。 巴黎，2018年4月9日 -- 在名为 “暹罗双胞胎” 和 “儿童诞生” 的两个新景点中，服务计划法国创意总监丹尼尔 · 佩雷斯为新的现金转换器活动带来了超现实的转折。 二手商品买卖的世界领导者现金转换器，发起了法国服务计划的新广告活动, 人们不必为了以最好的价格出售他们最喜欢的东西而编造疯狂的故事。 “畅谈者” 运动利用荒谬的登记册来解决一些人对在二手市场销售商品的担忧, 通过对物体的市场价值和情感价值之间的模糊性的发挥。在这里查看 “暹罗双胞胎” 点: https://youtu.be/ecdaKDnqj0k 这个 “孩子出生” 的地方有一个含糊其辞的场景，这个场景来自一个统计数据，即食品搅拌器在现金转换器商店出售的最受欢迎的二手商品中排名前五。在此查看 TVC: https://youtu.be/HaDdctuuo6E 随着标签线 “vendez-Vite，Achetez mieux” (快速出售，更好地购买)，这场运动从回购的关键时刻消除了戏剧性, 并强调将最高价值应用于转售对象的现金转换器哲学。 法国 Serviceplan 创作总监兼活动总监丹尼尔 · 佩雷斯解释道: “流畅的演说者基于一种荒谬的叙述，这种叙述传递了一个简单理性的信息。暹罗双胞胎和儿童出生点的喜剧和超现实主义不仅重视品牌，也重视观众。" 这场运动标志着一个传奇的开始，Serviceplan France 负责创建，Mediaplus France 负责战略。原则是在每月的第1 和第3 周，在买卖的关键时刻，确保 18 周的电视长期存在。Serviceplan 和 Mediaplus 都是第一个独立的欧洲 Serviceplan 通信集团的一部分，该集团目前在 26 个国家存在。
Accouchement
案例简介：Serviceplan France Create Surreal New Cash Converters TV Campaign. Inaugural campaign from Serviceplan France after winning the Cash Convertors account injects humour into the experience of selling much-loved possessions. Paris, 9 April 2018 - In 2 new spots titled ‘Siamese Twins’ and ‘Childbirth’, Serviceplan France Creative Director Daniel Perez gives a surreal twist to the new Cash Converters campaign. Cash Converters, world leader of the purchase-sale of second-hand goods, launches a new advertising campaign by Serviceplan France, with the concept that people don’t have to concoct crazy narratives in order to sell their favourite possessions at the best price. The campaign "The Smooth Talkers" uses the register of the absurd to address the apprehension some people associate with selling goods on the second-hand market, by playing on the ambiguity between the market value and emotional value of objects. View the ‘Siamese Twins’ spot here: https://youtu.be/ecdaKDnqj0k The ‘Childbirth’ spot features a tongue in cheek scenario which arose from the statistic that food mixers are ranked in the top five most popular second-hand goods sold in the Cash Converters stores. View the TVC here: https://youtu.be/HaDdctuuo6E With the tag-line ‘Vendez-Vite, Achetez Mieux’ (Sell quickly, buy better), the campaign removes the drama from the crucial moment of repurchase, and emphasises the Cash Converters philosophy of applying the highest value to resale objects. Daniel Perez, Serviceplan France Director of Creation and Director of the campaign explains: "The Smooth Talkers’ is based on an absurd narrative which delivers a simple and rational message. The comedy and surrealism of the Siamese Twins and Child Birth spots values the brand as much as its audience." The campaign marks the beginning of a saga, with Serviceplan France responsible for creation, and strategy by Mediaplus France. The principle is to ensure a long-term TV presence for 18 weeks, at the key moments of buying and selling, in the 1st and 3rd week of each month. Serviceplan and Mediaplus are both part of the first independent European Serviceplan communication group, which is now present in 26 countries.
课程
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Accouchement
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基本信息
- 广告战役： #Cash Converters-影视-97d2#
- 广告品牌： Cash Converters
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 法语
- 媒介平台： 网络
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