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康普顿
案例简介：广告格式其他 肯德里克的歌曲《 Alright 》不仅在 2015年大受欢迎，它还成为 # BlackLivesMatter 运动的事实上的国歌，在一个重要的文化问题上获得了吸引力。歌词完美地匹配了康普顿每天都在进行的斗争。没有一首歌更有力或更辛酸地放在居民的嘴里。没有合唱团比他们和肯德里克一起唱决赛更有希望和快乐。 简要解释 康普顿及其居民的肖像。他们每个人依次为肯德里克 · 拉马尔的《 Alright 》歌词 -- 一首关于压迫和斗争的歌, 希望和积极 -- 在被格莱美奖得主艺术家本人加入一场惊喜的表演之前。他们亲眼见证伟大。我们，观众，不仅从肯德里克，而且通过他们见证了这一点。 条目摘要 今年，肯德里克 · 拉马尔获得了 11 项格莱美奖提名，这是有史以来最高的嘻哈艺术家提名。这本身就是历史性的，但我们意识到这不仅仅是音乐，而是文化。肯德里克的歌曲《 Alright 》已经成为黑人生活物质运动的非官方国歌，这是一场草根运动，在过去一年里获得了前所未有的势头。我们决定回到他的家乡康普顿，这个社区激励了他，让他成为了今天的自己，看看这首强有力的歌曲对当地居民意味着什么。
康普顿
案例简介：Advertising Format Other Kendrick’s song “Alright” was not just a huge hit in 2015, it had become the de facto anthem for the #BlackLivesMatter movement, gaining traction for an important cultural issue.The lyrics beautifully and perfectly matched the struggle that goes on every day in Compton. There was no song that was more powerful or poignant to put in the resident’s mouths. And no chorus more hopeful and joyous for them to sing alongside Kendrick for the finale. Brief Explanation A portrait of Compton and its residents. They each in turn speak the lyrics to Kendrick Lamar’s “Alright”—a song about oppression and struggle, hope and positivity—before being joined by the GRAMMYs-winning artist himself for a surprise performance. They witness greatness live in person. And we, the viewers, witnesses it from not just Kendrick, but through them as well. Entry Summary This year, Kendrick Lamar was nominated for 11 GRAMMYs, the most ever for a hip-hop artist. This was historic in itself, but we realized this was about more than just music it was about culture. Kendrick’s song “Alright” had already become the unofficial anthem of the Black Lives Matter movement, a grassroots campaign that had gained unprecedented momentum over the last year. We decided to go back to his hometown of Compton, the community that inspired him and made him who he is today, to see what this powerful song meant to its residents.
Compton
案例简介：广告格式其他 肯德里克的歌曲《 Alright 》不仅在 2015年大受欢迎，它还成为 # BlackLivesMatter 运动的事实上的国歌，在一个重要的文化问题上获得了吸引力。歌词完美地匹配了康普顿每天都在进行的斗争。没有一首歌更有力或更辛酸地放在居民的嘴里。没有合唱团比他们和肯德里克一起唱决赛更有希望和快乐。 简要解释 康普顿及其居民的肖像。他们每个人依次为肯德里克 · 拉马尔的《 Alright 》歌词 -- 一首关于压迫和斗争的歌, 希望和积极 -- 在被格莱美奖得主艺术家本人加入一场惊喜的表演之前。他们亲眼见证伟大。我们，观众，不仅从肯德里克，而且通过他们见证了这一点。 条目摘要 今年，肯德里克 · 拉马尔获得了 11 项格莱美奖提名，这是有史以来最高的嘻哈艺术家提名。这本身就是历史性的，但我们意识到这不仅仅是音乐，而是文化。肯德里克的歌曲《 Alright 》已经成为黑人生活物质运动的非官方国歌，这是一场草根运动，在过去一年里获得了前所未有的势头。我们决定回到他的家乡康普顿，这个社区激励了他，让他成为了今天的自己，看看这首强有力的歌曲对当地居民意味着什么。
Compton
案例简介：Advertising Format Other Kendrick’s song “Alright” was not just a huge hit in 2015, it had become the de facto anthem for the #BlackLivesMatter movement, gaining traction for an important cultural issue.The lyrics beautifully and perfectly matched the struggle that goes on every day in Compton. There was no song that was more powerful or poignant to put in the resident’s mouths. And no chorus more hopeful and joyous for them to sing alongside Kendrick for the finale. Brief Explanation A portrait of Compton and its residents. They each in turn speak the lyrics to Kendrick Lamar’s “Alright”—a song about oppression and struggle, hope and positivity—before being joined by the GRAMMYs-winning artist himself for a surprise performance. They witness greatness live in person. And we, the viewers, witnesses it from not just Kendrick, but through them as well. Entry Summary This year, Kendrick Lamar was nominated for 11 GRAMMYs, the most ever for a hip-hop artist. This was historic in itself, but we realized this was about more than just music it was about culture. Kendrick’s song “Alright” had already become the unofficial anthem of the Black Lives Matter movement, a grassroots campaign that had gained unprecedented momentum over the last year. We decided to go back to his hometown of Compton, the community that inspired him and made him who he is today, to see what this powerful song meant to its residents.
康普顿
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Compton
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