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Sawubona系列
案例简介：描述 在南非对其他非洲国民的仇外攻击之后，我们决定提醒南非，它欢迎游客的著名短语: SAWUBONA (我看到你)。对此的回应是SHIBOKA (我为你存在)。开车回家的一点，我们是不完整的没有其他，我们删除了 'U' 从sawubona，与标语，我没有看到你在第二次新闻执行，我们把 “我” 在shiboka在地面上，象征那些已经被杀害或攻击到目前为止的暴力。我们用了标语，没有你我什么都不是。# SayNoToXenophobia积分: 创意总监: Ndukwe Ifeanyichukwu Onuoha艺术总监: Olaniyi Olajuwon Marc撰稿人: nd õ ka Ebube Dike，Bukky Tijani附加积分: Emeke Ugbaja，Jide Akinlabi
Sawubona系列
案例简介：Description In the wake of the Xenophobic attacks on other African nationals in South Africa, we decided to remind South Africa, of its famous phrase with which it welcomes visitors: SAWUBONA (I SEE YOU). The response to this is SHIBOKA (I EXIST FOR YOU). To drive home the point that we are incomplete without the other, we removed 'U' from sawubona, with the tagline, I DON'T SEE U. In the second press execution, we put the 'i' in shiboka on the ground, symbolising those that have been killed or attacked so far in the violence. We used the tagline I AM NOTHING WITHOUT YOU. #SayNoToXenophobia Credits: Creative Director: Ndukwe Ifeanyichukwu Onuoha Art Director: Olaniyi Olajuwon Marc Copywriters: Ndụka Ebube Dike, Bukky Tijani Additional Credit: Emeke Ugbaja, Jide Akinlabi
Sawubona Series
案例简介：描述 在南非对其他非洲国民的仇外攻击之后，我们决定提醒南非，它欢迎游客的著名短语: SAWUBONA (我看到你)。对此的回应是SHIBOKA (我为你存在)。开车回家的一点，我们是不完整的没有其他，我们删除了 'U' 从sawubona，与标语，我没有看到你在第二次新闻执行，我们把 “我” 在shiboka在地面上，象征那些已经被杀害或攻击到目前为止的暴力。我们用了标语，没有你我什么都不是。# SayNoToXenophobia积分: 创意总监: Ndukwe Ifeanyichukwu Onuoha艺术总监: Olaniyi Olajuwon Marc撰稿人: nd õ ka Ebube Dike，Bukky Tijani附加积分: Emeke Ugbaja，Jide Akinlabi
Sawubona Series
案例简介：Description In the wake of the Xenophobic attacks on other African nationals in South Africa, we decided to remind South Africa, of its famous phrase with which it welcomes visitors: SAWUBONA (I SEE YOU). The response to this is SHIBOKA (I EXIST FOR YOU). To drive home the point that we are incomplete without the other, we removed 'U' from sawubona, with the tagline, I DON'T SEE U. In the second press execution, we put the 'i' in shiboka on the ground, symbolising those that have been killed or attacked so far in the violence. We used the tagline I AM NOTHING WITHOUT YOU. #SayNoToXenophobia Credits: Creative Director: Ndukwe Ifeanyichukwu Onuoha Art Director: Olaniyi Olajuwon Marc Copywriters: Ndụka Ebube Dike, Bukky Tijani Additional Credit: Emeke Ugbaja, Jide Akinlabi
Sawubona系列
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Sawubona Series
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