本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
小心计数
案例简介：随着 “每一项护理都很重要” 的运动，RaiaDrogasil宣布捐赠 2500万雷亚尔来对抗新型冠状病毒肺炎 最后发起的McCannHealth运动以FCB Brasil的视频为特色，强调了在大流行期间真正重要的小善举。 圣保罗，2020 年 6 月 1 日-RD (RaiaDrogasil) 于 5 月 16 日发起了一场全国性的运动，由广告公司McCannHealth创建，旨在传达公司旨在帮助抗击新型冠状病毒肺炎大流行的举措。 这次发布的特色是一个一分钟的广告，在乔纳尔国家电视台和幻想曲的休息时间在Globo电视台播出。该活动还将在其他电视节目上播放 30 秒的广告，以及主要报纸和杂志上的广告，以及数字媒体，CRM和影响者的倡议。 根据著名歌曲 “O que é，o que é” 制作的配乐由玛丽亚 · 丽塔表演的Gonzaginha，FCB巴西制作的视频展示了日常生活的不同场景，描绘了在这场前所未有的危机中人们真正关心的事情。 该视频 “无骚动”，这意味着在生产过程中采取了额外的措施来防止任何污染。制片厂的臭味电影让摄制组的家庭成员扮演演员，导演使用他们家里的设备。店内拍摄是由每个商店的员工根据视频总监Pedro Tejada的指示完成的。 视频显示，由于社交疏远、邻居之间的友好姿态、人们照顾老人，甚至个人和美容护理的场景，家庭聚集在一起。它强调，每一个小小的善举都有助于帮助我们所有人面对新型冠状病毒肺炎大流行病的影响，并为更美好的未来提供教训。 RD是第一家在商店实施社会疏远和保护措施的零售连锁店，该活动还强调了涉及商店员工和客户的举措，以及主要为帮助老年人而设计的新便利服务，例如 “邻里送货”，消费者通过电话订购，店员亲自送货。 视频和整个活动也强调了每个护理计数基金的创建，通过该基金，研发部门向巴西各地的参考医院捐赠了 2500万雷亚尔，主要关注远离大城市中心的中小型城市。通过出现在视频末尾的QR码，观众可以直接访问提供更多信息的热门网站。 “这段视频是这场运动的中心部分，其目标是让全社会参与我们宣传的抗击冠状病毒的行动。RD在全国拥有超过 2,000 家门店，拥有超过 8,000 名药剂师，我们认识到药店在医疗保健连锁中的重要作用。我们正在从简单的药品零售商发展成为当地的医疗服务提供者，使初级保健更容易获得和获得，”研发营销目录Vitor Bertoncini说。
小心计数
案例简介：With the campaign “Every Care Counts,” RaiaDrogasil announces the donation of R$25 million to fight Covid-19 The McCannHealth campaign featuring a video by FCB Brasil was launched last highlighting the small acts of kindness that really matter during the pandemic São Paulo, June 1, 2020 – RD (RaiaDrogasil) launched a nationwide campaign on May 16, created by advertising agency McCannHealth and aimed at communicating the company’s initiatives designed to help fight the Covid-19 pandemic. The launch featured a one-minute commercial that was shown during the breaks of Jornal Nacional and Fantástico, on TV Globo. The campaign will also have 30-second commercials on other TV programs, as well as ads on major newspapers and magazines, and initiatives on digital media, CRM, and influencers. With a soundtrack based on the famous song “O que é, o que é?” by Gonzaginha, performed by Maria Rita, the video created by FCB Brasil shows different scenes of everyday life, depicting what really matters to people in this unprecedented crisis. The video is “Covid-free,” meaning that extra measures were taken to prevent any contamination during its production. Production house Stink Films cast the family members of the film crew as actors, and the directors used equipment they had at home. In-store filming was done by each store’s employees, under instructions from the video’s director, Pedro Tejada. The video shows families coming together in their homes because of social distancing, kind gestures among neighbors, people looking out for the elderly, and even scenes of personal and beauty care. It stresses that every little act of kindness counts in helping us all face the impact of the Covid-19 pandemic, and in providing lessons for a better future. RD was the first retail chain to implement social distancing and protection measures at its stores, and the campaign also highlights initiatives involving store employees and clients, as well as the new convenience services designed mainly to help the elderly, such as “Neighborhood delivery,” in which consumers order by phone and the store clerk delivers the products in person. The video, and the campaign as a whole, also highlight the creation of the Every Care Counts fund, through which RD is making a R$25 million donation to reference hospitals throughout Brazil, focusing mainly on small and medium-size cities that are distant from large urban centers. Through a QR code that appears at the end of the video, viewers can directly access a hotsite that provides more information on the initiative. "The video is the central piece of the campaign, which has the goal of engaging all of society in the actions we are promoting to fight the coronavirus. RD has more than 2,000 stores throughout the country, with over 8,000 pharmacists, and we realize the important role drugstores play in the healthcare chain. We are evolving from a simple drug retailer to a local health provider, making primary care more accessible and available,” says Vitor Bertoncini, RD Marketing Directory.
Every care counts
案例简介：随着 “每一项护理都很重要” 的运动，RaiaDrogasil宣布捐赠 2500万雷亚尔来对抗新型冠状病毒肺炎 最后发起的McCannHealth运动以FCB Brasil的视频为特色，强调了在大流行期间真正重要的小善举。 圣保罗，2020 年 6 月 1 日-RD (RaiaDrogasil) 于 5 月 16 日发起了一场全国性的运动，由广告公司McCannHealth创建，旨在传达公司旨在帮助抗击新型冠状病毒肺炎大流行的举措。 这次发布的特色是一个一分钟的广告，在乔纳尔国家电视台和幻想曲的休息时间在Globo电视台播出。该活动还将在其他电视节目上播放 30 秒的广告，以及主要报纸和杂志上的广告，以及数字媒体，CRM和影响者的倡议。 根据著名歌曲 “O que é，o que é” 制作的配乐由玛丽亚 · 丽塔表演的Gonzaginha，FCB巴西制作的视频展示了日常生活的不同场景，描绘了在这场前所未有的危机中人们真正关心的事情。 该视频 “无骚动”，这意味着在生产过程中采取了额外的措施来防止任何污染。制片厂的臭味电影让摄制组的家庭成员扮演演员，导演使用他们家里的设备。店内拍摄是由每个商店的员工根据视频总监Pedro Tejada的指示完成的。 视频显示，由于社交疏远、邻居之间的友好姿态、人们照顾老人，甚至个人和美容护理的场景，家庭聚集在一起。它强调，每一个小小的善举都有助于帮助我们所有人面对新型冠状病毒肺炎大流行病的影响，并为更美好的未来提供教训。 RD是第一家在商店实施社会疏远和保护措施的零售连锁店，该活动还强调了涉及商店员工和客户的举措，以及主要为帮助老年人而设计的新便利服务，例如 “邻里送货”，消费者通过电话订购，店员亲自送货。 视频和整个活动也强调了每个护理计数基金的创建，通过该基金，研发部门向巴西各地的参考医院捐赠了 2500万雷亚尔，主要关注远离大城市中心的中小型城市。通过出现在视频末尾的QR码，观众可以直接访问提供更多信息的热门网站。 “这段视频是这场运动的中心部分，其目标是让全社会参与我们宣传的抗击冠状病毒的行动。RD在全国拥有超过 2,000 家门店，拥有超过 8,000 名药剂师，我们认识到药店在医疗保健连锁中的重要作用。我们正在从简单的药品零售商发展成为当地的医疗服务提供者，使初级保健更容易获得和获得，”研发营销目录Vitor Bertoncini说。
Every care counts
案例简介：With the campaign “Every Care Counts,” RaiaDrogasil announces the donation of R$25 million to fight Covid-19 The McCannHealth campaign featuring a video by FCB Brasil was launched last highlighting the small acts of kindness that really matter during the pandemic São Paulo, June 1, 2020 – RD (RaiaDrogasil) launched a nationwide campaign on May 16, created by advertising agency McCannHealth and aimed at communicating the company’s initiatives designed to help fight the Covid-19 pandemic. The launch featured a one-minute commercial that was shown during the breaks of Jornal Nacional and Fantástico, on TV Globo. The campaign will also have 30-second commercials on other TV programs, as well as ads on major newspapers and magazines, and initiatives on digital media, CRM, and influencers. With a soundtrack based on the famous song “O que é, o que é?” by Gonzaginha, performed by Maria Rita, the video created by FCB Brasil shows different scenes of everyday life, depicting what really matters to people in this unprecedented crisis. The video is “Covid-free,” meaning that extra measures were taken to prevent any contamination during its production. Production house Stink Films cast the family members of the film crew as actors, and the directors used equipment they had at home. In-store filming was done by each store’s employees, under instructions from the video’s director, Pedro Tejada. The video shows families coming together in their homes because of social distancing, kind gestures among neighbors, people looking out for the elderly, and even scenes of personal and beauty care. It stresses that every little act of kindness counts in helping us all face the impact of the Covid-19 pandemic, and in providing lessons for a better future. RD was the first retail chain to implement social distancing and protection measures at its stores, and the campaign also highlights initiatives involving store employees and clients, as well as the new convenience services designed mainly to help the elderly, such as “Neighborhood delivery,” in which consumers order by phone and the store clerk delivers the products in person. The video, and the campaign as a whole, also highlight the creation of the Every Care Counts fund, through which RD is making a R$25 million donation to reference hospitals throughout Brazil, focusing mainly on small and medium-size cities that are distant from large urban centers. Through a QR code that appears at the end of the video, viewers can directly access a hotsite that provides more information on the initiative. "The video is the central piece of the campaign, which has the goal of engaging all of society in the actions we are promoting to fight the coronavirus. RD has more than 2,000 stores throughout the country, with over 8,000 pharmacists, and we realize the important role drugstores play in the healthcare chain. We are evolving from a simple drug retailer to a local health provider, making primary care more accessible and available,” says Vitor Bertoncini, RD Marketing Directory.
小心计数
暂无简介
Every care counts
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
