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隐形弹出式商店
案例简介：简要说明: 当 Airwalk 决定重新推出他们经典运动鞋的限量版时，我们想出了一个全新的方法。我们创造了世界上第一个隐形弹出式商店。将手机、 GPS 技术和增强现实技术结合在一起，顾客只有下载了应用程序，去了预定的位置，举起手机，才能购买吉姆, 拍了一张 AR Jim 漂浮在那里的照片。这让他们不时在那里购买运动鞋。独家产品出售给独家观众，以获得全新的零售体验。
隐形弹出式商店
案例简介：Brief Explanation: When Airwalk decided to do a limited edition re-launch of their classic sneaker, the Airwalk Jim, we came up with an entirely new way to do it. We made the world’s first ever Invisible Pop Up Stores. Coupling together cell phones, GPS technology, and Augmented Reality, customers could only buy the Jim if they downloaded the app, went to a pre-determined location, held up their phones, and took a photo of the AR Jim floating there. That allowed them to purchase the sneaker there and then. An exclusive product sold to an exclusive audience for an entirely new retail experience.
Invisible Pop Up Store
案例简介：简要说明: 当 Airwalk 决定重新推出他们经典运动鞋的限量版时，我们想出了一个全新的方法。我们创造了世界上第一个隐形弹出式商店。将手机、 GPS 技术和增强现实技术结合在一起，顾客只有下载了应用程序，去了预定的位置，举起手机，才能购买吉姆, 拍了一张 AR Jim 漂浮在那里的照片。这让他们不时在那里购买运动鞋。独家产品出售给独家观众，以获得全新的零售体验。
Invisible Pop Up Store
案例简介：Brief Explanation: When Airwalk decided to do a limited edition re-launch of their classic sneaker, the Airwalk Jim, we came up with an entirely new way to do it. We made the world’s first ever Invisible Pop Up Stores. Coupling together cell phones, GPS technology, and Augmented Reality, customers could only buy the Jim if they downloaded the app, went to a pre-determined location, held up their phones, and took a photo of the AR Jim floating there. That allowed them to purchase the sneaker there and then. An exclusive product sold to an exclusive audience for an entirely new retail experience.
隐形弹出式商店
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Invisible Pop Up Store
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基本信息
- 广告战役： #Airwalk-网络-97c2#
- 广告品牌： Airwalk
- 发布日期： 2000
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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