Foggy Birthday|短视频|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

雾天生日

案例简介：竞选活动所在的旧金山的夏天是雾蒙蒙的，正如马克 · 吐温所指出的，寒冷。北太浩湖的山脉阳光明媚，平均白天气温高 20 度。在广告中，所有人都擅长旧金山后院生日派对，烤架上有蛋糕、礼物和汉堡。然后一团令人毛骨悚然的雾滚滚而来，乐趣就结束了。太浩湖只出现在广告的最后几秒钟，而且只出现在阳光充足的地方。该景点以该地区的新标签 “真正的夏天” 结束。真正接近。”

雾天生日

案例简介：Summers in San Francisco, where the campaign runs, are foggy and, as Mark Twain famously observed, cold. The mountains at North Lake Tahoe are sunny, with average daytime temps 20˚ higher. In the commercial, all is good at a San Francisco backyard birthday party, with cake and favors and burgers on the grill. Then a chilling fog rolls in and the fun is over. Lake Tahoe appears only in the commercial’s final few seconds, and only in quick—sunny—cuts. The spot closes with the area’s new tag, “Real summer. Real close.”