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Gif
案例简介：战略 如今，gif 是互联网的明星。一种由不断重复同一情况组成的格式。在 2015 年，Giphy 每月达到 1.5亿个独特用户，价值 3亿，与 200 多个品牌有交易。根据推特，今年已经分享了 10000万多个 gif。 gif 用于一切。表达感情，情绪，调情，分享一个不可思议的扣篮，一个镜头或音乐视频中的舞蹈动作。在这种宏观的全球趋势的背景下，战略考虑是: 它们能被用来提高认识吗？这种形式是否可以用来实现一个年轻的目标，尽管没有经济资源，但在许多情况下都可以有所帮助？ 是的。这些碎片让我们逃避我们的日常生活，避免我们意识到无家可归所代表的问题，从而帮助他们逃避自己的循环。 相关性 超过 100 张不同的礼物，以提高人们对无家可归者生活的可怕循环的认识，并寻求帮助。这种创造性的想法是基于这样一个事实，那就是生活在一个持续的绝望循环中。从这个意义上来说，ARRELS FOUNDATION 邀请你通过分享、捐赠或注册成为志愿者来打破这个循环。当你分享它时，循环是畅通的，GIF 有一个结尾，使你能够行动并加入事业。 概要 由于预算非常有限，客户要求一个创造性的想法来实现双重目标: 通过一篇文章来提高对无家可归原因的认识，该文章也有助于吸引志愿者和为这项事业捐款。此外,最初的情况是，在社会援助领域有大量的竞争，如果人们想看到和分享的东西没有被创造出来，那么它就有可能形成背景的一部分。 活动描述 超过 100 张不同的礼物，以提高人们对无家可归者生活的可怕循环的认识，并寻求帮助。这种创造性的想法是基于这样一个事实，那就是生活在一个持续的绝望循环中。从这个意义上来说，ARRELS FOUNDATION 邀请你通过分享、捐赠或注册成为志愿者来打破这个循环。当你分享它时，循环是畅通的，GIF 有一个结尾，使你能够行动并加入事业。 执行 GIFs 于 2016年2月在互联网上发布，超过 100 个 GIFs 淹没了网络。 结果 在活动的第一天，GIFs 在社交网络上分享了 200,000 多次，如 FB 、 Twitter 、 Google Plus 、 Instagram 等。这相当于超过 200 晚在宿舍和 400 餐。该活动被主要媒体发起，并为行动和品牌产生了公关。我们发现最重要的是，与上个月相比，成为志愿者的请求增加了 300%。
Gif
案例简介：Strategy Nowadays, GIFs are the stars of internet. A format which consists in the constant repetition of a same situation.In 2015, Giphy reached 150 million unique users a month, it is valued at 300 million and has deals with over 200 brands.And according to Twitter, over 100 million GIFs have been shared this year.GIFs are used for everything. To express feelings, moods, to flirt, to share an incredible slam dunk, a shot or a dance move from a music video.In the context of this macro global tendency, the strategic consideration was: Can they be used to raise awareness? Can this format be used to reach a younger target that can help on many occasions despite not having the economic resources to do so?Yes.The pieces allow us to escape our routines which avoid us from being aware of the problem that homelessness represents and thereby help them from escaping their own loop. Relevancy Over 100 different gifs to raise awareness regarding the terrible loop in which homeless people live in and to ask for help.The creative idea is based on the fact that living on the street is living in a continuous loop of despair. In that sense, ARRELS FOUNDATION invites you to collaborate in breaking that loop by sharing, making a donation or signing up as a volunteer.When you share it, the loop is unblocked and the GIF has an ending which enables you to act and join the cause. Synopsis With a very limited budget, the client asked for a creative idea that would serve to achieve a double objective: to raise awareness regarding the cause of homelessness with a piece which also serves to attract volunteers and donations for the cause.Besides, the initial situation is that there is a great deal of competition in the field of social aid and if a piece that people want to see and share isn’t created then there is a risk that it could form a part of the background. Campaign Description Over 100 different gifs to raise awareness regarding the terrible loop in which homeless people live in and to ask for help.The creative idea is based on the fact that living on the street is living in a continuous loop of despair. In that sense, ARRELS FOUNDATION invites you to collaborate in breaking that loop by sharing, making a donation or signing up as a volunteer.When you share it, the loop is unblocked and the GIF has an ending which enables you to act and join the cause. Execution The GIFs were launched on the internet in February 2016.Over 100 GIFs swamped the net. Outcome In the first days of the campaign the GIFs were shared over 200,000 times on social networks such as FB, Twitter, Google Plus, Instagram, etc.15,000€ were raised, which equated to over 200 nights in hostels and 400 meals.The campaign was picked up by the main media outlets and generated PR for the action and brand.And what we find most important, requests to become volunteers increased by 300% with regards to the previous month.
Gif
案例简介：战略 如今，gif 是互联网的明星。一种由不断重复同一情况组成的格式。在 2015 年，Giphy 每月达到 1.5亿个独特用户，价值 3亿，与 200 多个品牌有交易。根据推特，今年已经分享了 10000万多个 gif。 gif 用于一切。表达感情，情绪，调情，分享一个不可思议的扣篮，一个镜头或音乐视频中的舞蹈动作。在这种宏观的全球趋势的背景下，战略考虑是: 它们能被用来提高认识吗？这种形式是否可以用来实现一个年轻的目标，尽管没有经济资源，但在许多情况下都可以有所帮助？ 是的。这些碎片让我们逃避我们的日常生活，避免我们意识到无家可归所代表的问题，从而帮助他们逃避自己的循环。 相关性 超过 100 张不同的礼物，以提高人们对无家可归者生活的可怕循环的认识，并寻求帮助。这种创造性的想法是基于这样一个事实，那就是生活在一个持续的绝望循环中。从这个意义上来说，ARRELS FOUNDATION 邀请你通过分享、捐赠或注册成为志愿者来打破这个循环。当你分享它时，循环是畅通的，GIF 有一个结尾，使你能够行动并加入事业。 概要 由于预算非常有限，客户要求一个创造性的想法来实现双重目标: 通过一篇文章来提高对无家可归原因的认识，该文章也有助于吸引志愿者和为这项事业捐款。此外,最初的情况是，在社会援助领域有大量的竞争，如果人们想看到和分享的东西没有被创造出来，那么它就有可能形成背景的一部分。 活动描述 超过 100 张不同的礼物，以提高人们对无家可归者生活的可怕循环的认识，并寻求帮助。这种创造性的想法是基于这样一个事实，那就是生活在一个持续的绝望循环中。从这个意义上来说，ARRELS FOUNDATION 邀请你通过分享、捐赠或注册成为志愿者来打破这个循环。当你分享它时，循环是畅通的，GIF 有一个结尾，使你能够行动并加入事业。 执行 GIFs 于 2016年2月在互联网上发布，超过 100 个 GIFs 淹没了网络。 结果 在活动的第一天，GIFs 在社交网络上分享了 200,000 多次，如 FB 、 Twitter 、 Google Plus 、 Instagram 等。这相当于超过 200 晚在宿舍和 400 餐。该活动被主要媒体发起，并为行动和品牌产生了公关。我们发现最重要的是，与上个月相比，成为志愿者的请求增加了 300%。
Gif
案例简介：Strategy Nowadays, GIFs are the stars of internet. A format which consists in the constant repetition of a same situation.In 2015, Giphy reached 150 million unique users a month, it is valued at 300 million and has deals with over 200 brands.And according to Twitter, over 100 million GIFs have been shared this year.GIFs are used for everything. To express feelings, moods, to flirt, to share an incredible slam dunk, a shot or a dance move from a music video.In the context of this macro global tendency, the strategic consideration was: Can they be used to raise awareness? Can this format be used to reach a younger target that can help on many occasions despite not having the economic resources to do so?Yes.The pieces allow us to escape our routines which avoid us from being aware of the problem that homelessness represents and thereby help them from escaping their own loop. Relevancy Over 100 different gifs to raise awareness regarding the terrible loop in which homeless people live in and to ask for help.The creative idea is based on the fact that living on the street is living in a continuous loop of despair. In that sense, ARRELS FOUNDATION invites you to collaborate in breaking that loop by sharing, making a donation or signing up as a volunteer.When you share it, the loop is unblocked and the GIF has an ending which enables you to act and join the cause. Synopsis With a very limited budget, the client asked for a creative idea that would serve to achieve a double objective: to raise awareness regarding the cause of homelessness with a piece which also serves to attract volunteers and donations for the cause.Besides, the initial situation is that there is a great deal of competition in the field of social aid and if a piece that people want to see and share isn’t created then there is a risk that it could form a part of the background. Campaign Description Over 100 different gifs to raise awareness regarding the terrible loop in which homeless people live in and to ask for help.The creative idea is based on the fact that living on the street is living in a continuous loop of despair. In that sense, ARRELS FOUNDATION invites you to collaborate in breaking that loop by sharing, making a donation or signing up as a volunteer.When you share it, the loop is unblocked and the GIF has an ending which enables you to act and join the cause. Execution The GIFs were launched on the internet in February 2016.Over 100 GIFs swamped the net. Outcome In the first days of the campaign the GIFs were shared over 200,000 times on social networks such as FB, Twitter, Google Plus, Instagram, etc.15,000€ were raised, which equated to over 200 nights in hostels and 400 meals.The campaign was picked up by the main media outlets and generated PR for the action and brand.And what we find most important, requests to become volunteers increased by 300% with regards to the previous month.
Gif
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Gif
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