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H & M 意识基金会

案例简介：金发 + 合作伙伴为 H & M 基金会支持联合国难民署难民署的倡议提供社交媒体内容创意工作室负责监督 Facebook 和 Twitter 品牌内容的制作/后期制作。苏丹模型 Alek Wek _________ 纽约，纽约-H & M 基金会，非营利全球基金会，由时尚公司 H & M 的创始人和主要所有者私人资助, 著名的艺术家/导演杰西 · 英格利转向金发 + 公司处理一个新品牌内容的制作和后期制作，以支持 H & M 基金会的倡议和难民署,联合国难民机构。《 60 篇短剧》讲述了 H & M 基金会大使 Alek Wek，苏丹模式，其个人故事反映了影响世界数百万人的难民危机, 并将在 H & M 的 Facebook 和 Twitter 订阅网上看到。 “我们通过与杰西的关系参与了这个项目，” 金发 + 联合创意总监格雷 · 齐瑟说。“鉴于世界各地难民危机的现状以及 H & M 基金会对影响积极变革的坚定承诺，我们知道我们想尽我们所能提供帮助。" 对于 Blonde + Co 来说，这意味着与英国和 H & M 基金会的创意团队合作，将他们的概念付诸实践。在 Blonde + Co 的纽约工作室拍摄，制作团队包括维克多 · 拉鲁和詹妮弗 · 苏斯文。此外，Blonde + Co 负责整个后期制作过程，由编辑 Louie Metzner 和调色师 Izzy Cohen 领导。视频以一系列引人注目的 Wek 黑白特写镜头开始，捕捉到了她与生俱来的美丽, 以及她的世俗感，因为她的个人传记包括她自己的难民经历，内战后十几岁时从苏丹移民到伦敦,迅速崛起，成为当今时尚界最受追捧的模特之一。 Wek 最初的照片让位于她在时尚拍摄中的蒙太奇。她的画外音与 Wek 直接向摄像机讲述她的个人故事和 H & M 基金会帮助难民儿童获得他们急需的教育资源的运动的野心的镜头交织在一起。对于 Zisser 和 Blonde + Co 制作和发布团队来说，有机会从事一些目标不仅仅是推广品牌或产品的工作，这证明是鼓舞人心的。 “在 Blonde + Co，我们想从事支持我们关心的社会事业的项目，这就是我们抓住这个机会的原因，” Zisser 补充道。“H & M 基金会正在为难民署做的事情至关重要，我们很自豪能在帮助有效宣传这一重要举措方面发挥作用。" H & M 基金会全球经理戴安娜 · 阿米尼补充道，“难民儿童失学的可能性是其他儿童的五倍。这就是为什么提供他们上学所需的用品如此重要。有了这笔捐款，难民署可以确保世界各地危机环境中的许多儿童接受教育。"

H & M 意识基金会

案例简介：Blonde + Co Partners On Social Media Content For H&M Foundation’s Initiative Supporting UN Refugee Agency UNHCR Creative Studio Oversees Production/Post Production On Branded Content Short For Facebook and Twitter. Sudanese Model Alek Wek ___________ NEW YORK, NY – H&M Foundation, the non-profit global foundation, privately funded by the founders and main owners of the fashion company H&M, and noted artist/director Jess English turned to Blonde + Co to handle production and post production on a new branded content piece in support of H&M Foundation’s initiative and the UNHCR, the UN Refugee Agency. The :60 short features H&M Foundation ambassador Alek Wek, the Sudanese model whose personal story mirrors the refugee crisis affecting millions around the world, and will be seen internationally on both H&M’s Facebook and Twitter feeds. “We got involved in the project through our relationship with Jess,” Grey Zisser, Blonde + Co Creative Director, says. “Given the current state of the refugee crisis around the world and H&M Foundation’s deep commitment to affecting positive change, we knew we wanted to help in anyway we could.” For Blonde + Co that meant working with English and H&M Foundation’s creative team to bring their concept to life. Shot at Blonde + Co’s New York studio, the production team included Victor Larue and Jennifer Susswein. Additionally, Blonde + Co handled the entire post poduction process, led by editor Louie Metzner and colorist Izzy Cohen. The video opens with a series of striking black and white close ups of Wek that manage to capture both her innate beauty, as well as a sense of her worldliness due to a personal biography that includes her own refugee experience, immigrating to London from Sudan as a teenager following civil war, and a quick rise to become one of the most sought after models in fashion today. Those initial images of Wek give way to a montage of her at work on a fashion shoot. Her voiceover is intercut with shots of Wek speaking directly to the camera about her personal story and the ambitions of the H&M Foundation’s campaign to assist refugee children in getting the educational resources they desperately need. For Zisser and the Blonde + Co production and post teams, the opportunity to work on something whose goals go far beyond merely promoting a brand or a product, proved to be inspiring. “At Blonde + Co, we want to work on projects that support social causes we care about, and that’s why we jumped at this opportunity,” Zisser adds. “What H&M Foundation is doing for UNHCR is vital and we’re proud to play a part in helping effectively get the word out about this important initiative.” Adds Diana Amini, Global Manager for H&M Foundation, “Refugee children are five times more likely to be out of school than other children. This is why providing the supplies they need to go to school is so crucial. With this donation, UNHCR can ensure an education for many children in crisis settings across the world.”