Dolby has unveiled its first campaign for Dolby Atmos Music today with Lizzo, marking a new era for music in Dolby Atmos, redefining how music is created and experienced.The piece will go deep into her creative process as she experiences Dolby Atmos Music for the first time, inviting viewers to have an intimate conversation into what drives her as an artist.This exclusive portrait film from Dolby lets you into Lizzo’s raw, unfiltered thoughts, as if you’re in the room with her, bringing you closer to feeling what she feels. Dolby has joined forces with trailblazers in music like Lizzo because they inspire others by living unapologetically, and their art is leading culture. The campaign features real stories and spotlights their latest singles—more artists will be announced in the coming weeks.CreditsClient: DolbyAgency: 72andSunny Los Angeles Production Company: Mssng PecesDirector: Karena EvansDirector of Photography: Jordan OramColor & Finish: MPCMix: Lime StudiosSong: Cuz I Love YouEditors: Kat Webber, Nick Gartner