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戏剧大师
案例简介：6月4日至6日，在巴黎现代艺术博物馆 (Musuem of Modern Art) 展出的一件由父亲和女儿之间完全由四只手制作的作品，这是粘土造型历史上的第一次。通过这个象征性的活动，Play-Doh希望表明最美丽的艺术作品是我们共同创造的。从2021年9月开始，Play-Doh将支持MAM的青年教育讲习班计划。全年，这些活动将围绕永久收藏和临时展览进行。这些工作坊适合所有观众，是为不同年龄段的人设计的，目的是以有趣的方式分享对艺术的好奇心。该程序可以在MAM的网站上找到。通过将自己定位为现代艺术博物馆的赞助人，Play Doh对其机构信息产生了新的共鸣，即激发年轻人的创造力，同时支持博物馆的基本使命之一: 传播。法国FCB为Play-Doh制作的综合广告，类别为: 玩具。
戏剧大师
案例简介：For the first time in the history of modeling clay, a work entirely made by four hands, between a father and his daughter, will be exhibited at the Musuem of Modern Art in Paris, among other renowned artists’ creations, from June 4th to 6th. Through this symbolic campaign, Play-Doh wishes to show that the most beautiful works of art are those that we create together. Starting in September 2021, Play-Doh will support the MAM's educational workshop program for the youth. Throughout the year, these activities will be built around both the permanent collections and the temporary exhibitions. The workshops, adapted to all audiences, are designed for different age groups, in order to share curiosity for art in a playful way. The program can be found on the MAM’s website. By positioning itself as a patron of the Museum of Modern Art, Play Doh gives a new resonance to its institutional message, which is to stimulate the creativity of young people, while supporting the museum in one of its fundamental missions: transmission. Integrated advertisement created by FCB, France for Play-Doh, within the category: Toys.
The Play-Doh Masterpiece
案例简介：6月4日至6日，在巴黎现代艺术博物馆 (Musuem of Modern Art) 展出的一件由父亲和女儿之间完全由四只手制作的作品，这是粘土造型历史上的第一次。通过这个象征性的活动，Play-Doh希望表明最美丽的艺术作品是我们共同创造的。从2021年9月开始，Play-Doh将支持MAM的青年教育讲习班计划。全年，这些活动将围绕永久收藏和临时展览进行。这些工作坊适合所有观众，是为不同年龄段的人设计的，目的是以有趣的方式分享对艺术的好奇心。该程序可以在MAM的网站上找到。通过将自己定位为现代艺术博物馆的赞助人，Play Doh对其机构信息产生了新的共鸣，即激发年轻人的创造力，同时支持博物馆的基本使命之一: 传播。法国FCB为Play-Doh制作的综合广告，类别为: 玩具。
The Play-Doh Masterpiece
案例简介：For the first time in the history of modeling clay, a work entirely made by four hands, between a father and his daughter, will be exhibited at the Musuem of Modern Art in Paris, among other renowned artists’ creations, from June 4th to 6th. Through this symbolic campaign, Play-Doh wishes to show that the most beautiful works of art are those that we create together. Starting in September 2021, Play-Doh will support the MAM's educational workshop program for the youth. Throughout the year, these activities will be built around both the permanent collections and the temporary exhibitions. The workshops, adapted to all audiences, are designed for different age groups, in order to share curiosity for art in a playful way. The program can be found on the MAM’s website. By positioning itself as a patron of the Museum of Modern Art, Play Doh gives a new resonance to its institutional message, which is to stimulate the creativity of young people, while supporting the museum in one of its fundamental missions: transmission. Integrated advertisement created by FCB, France for Play-Doh, within the category: Toys.
戏剧大师
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The Play-Doh Masterpiece
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