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社交花圈
案例简介：学分
社交花圈
案例简介：Credits
Social Wreaths
案例简介：学分
Social Wreaths
案例简介：Credits
社交花圈
暂无简介
Social Wreaths
暂无简介
基本信息
- 广告品牌： Gobierno De Chile
- 发布日期： 2024-11
- 行业领域： 生活服务 , 医疗/护理 , 出行工具 , 汽车/工具
- 媒体类别： 海报/平面 , 短视频 , 户外
- 广告语言： 英语
- 媒介平台： 网络
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创作者
案例详情
Distracted driving accounted for one in three fatal road accidents in Chile, yet traditional awareness campaigns struggled to capture public attention. This campaign drew inspiration from ‘animitas,’ Chile’s culturally significant roadside memorials, to deliver a poignant and culturally relevant message. "Social Wreaths" reimagined traditional animitas as floral representations of app logos like Instagram, WhatsApp, and TikTok—turning them into sobering reminders of the link between mobile phone use and road fatalities. The campaign achieved a 17% reduction in road deaths, received widespread media coverage, and was praised by the Chilean Minister of Transport as a “powerful idea that amplifies our message.”
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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