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La Poitrine (en)
案例简介：妇女正死于一种可以治愈的疾病。法国是欧洲乳房检查比例最低的国家之一，马赛的比例最低。马赛的女性正因为无法以与她们相关的方式交流而死亡。这是一个全国性的流行病，今天仍然被认为只是一个 “妇女问题”。是时候扩大范围，邀请男人参加对话了，还有什么更好的方式来吸引他们的注意力，那就是使用足球。马赛奥运会是法国第二受欢迎的足球俱乐部，但它以球迷的热情而闻名。对于乳腺癌意识月，马赛奥林匹克运动会希望通过促进乳腺癌预防为这座城市发挥有意义的作用。他们在处理所有国家资助的乳房检查的协会商场的帮助下发起了行动。
La Poitrine (en)
案例简介：Women are dying from a disease that can be cured. France has one of the lowest percentages of breast exams in Europe and Marseille has the lowest percentage.Women in Marseille are dying because of failure to communicate in a way that is relevant to them. This is an epidemic of national proportion that is still today considered only a "womens issue".It was time to broaden the spectrum and invite men to the conversation and what better way to get their attention then by using football. The Olympique de Marseille, is France’s second most popular football club but it is known mostly for the passion of its fans.For breast cancer awareness month the Olympique de Marseille wanted to play a meaningful role for it's city by boosting breast cancer prevention. They provoked action with the help of the association Arcades, that handles all of the state funded breast exams.
Controle de la Poitrine (en)
案例简介：妇女正死于一种可以治愈的疾病。法国是欧洲乳房检查比例最低的国家之一，马赛的比例最低。马赛的女性正因为无法以与她们相关的方式交流而死亡。这是一个全国性的流行病，今天仍然被认为只是一个 “妇女问题”。是时候扩大范围，邀请男人参加对话了，还有什么更好的方式来吸引他们的注意力，那就是使用足球。马赛奥运会是法国第二受欢迎的足球俱乐部，但它以球迷的热情而闻名。对于乳腺癌意识月，马赛奥林匹克运动会希望通过促进乳腺癌预防为这座城市发挥有意义的作用。他们在处理所有国家资助的乳房检查的协会商场的帮助下发起了行动。
Controle de la Poitrine (en)
案例简介：Women are dying from a disease that can be cured. France has one of the lowest percentages of breast exams in Europe and Marseille has the lowest percentage.Women in Marseille are dying because of failure to communicate in a way that is relevant to them. This is an epidemic of national proportion that is still today considered only a "womens issue".It was time to broaden the spectrum and invite men to the conversation and what better way to get their attention then by using football. The Olympique de Marseille, is France’s second most popular football club but it is known mostly for the passion of its fans.For breast cancer awareness month the Olympique de Marseille wanted to play a meaningful role for it's city by boosting breast cancer prevention. They provoked action with the help of the association Arcades, that handles all of the state funded breast exams.
La Poitrine (en)
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Controle de la Poitrine (en)
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基本信息
- 广告战役： ##Controledelapoitrine#
- 广告品牌： Comité National Olympique & Sportif Français
- 发布日期： 2019-01-01
- 行业领域： 体育产业 , 商务服务
- 媒体类别： 短视频 , 户外
- 广告语言： 法语
- 媒介平台： 网络
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