Just Another Day|短视频|广告营销案例【ADGuider广告指南】

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只是另一天

案例简介：条目摘要加拿大多伦多的生病儿童医院是儿童保健领域的世界领导者。但是像大多数慈善机构一样，在繁忙的假日季节，它可以被忽视。我们必须找到一种方法让人们从繁忙、紧张、累人的一天中抽出时间来注意并捐款。简要解释两个月来，我们收集了生病的孩子和他们的家人的亲密镜头，让观众几乎实时地看到医院里发生的事情。这部电影与酷玩的《修复你》相结合，描绘了一幅每天在生病的孩子的墙上发生的令人惊奇、鼓舞人心、有时令人心碎的事情。

只是另一天

案例简介：Entry Summary The Hospital for Sick Children, in Toronto, Canada, is a world leader in children’s healthcare. But like most charities, it can be overlooked during the hectic holiday season. We had to find a way to get people to take time out of their busy, stressful, tiring day to take notice and make a donation. Brief Explanation For two months we collected intimate footage of the children at SickKids, and their families, to give viewers an almost real-time look of what was happening in the hospital. Paired with Coldplay’s “Fix You”, the film paints a picture of all the amazing, inspiring, and sometimes heartbreaking things that happen every day inside the walls of SickKids.