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将旧容器变成多功能广告牌
案例简介：目标: Lucozade BOOST 在肯尼亚市场相当新，我们的客户希望在加强分销网络的同时提高其知名度。这作为两个独立的问题呈现给该机构，最终成为尝试新事物的独特机会。 策略: 不要走传统的营销方式, 我们决定找到新的方法来确保我们接触到他们所在的地方 -- 高密度地区 -- 并让品牌呈现给他们尝试。更进一步，我们希望找到将我们的交流融入社区的方法。走向创造功能性的、可持续的广告，生活在社区中，而不仅仅是与社区对话。 创意: 解决方案在于旧集装箱。通过打开他们的 “头”，我们创建了一个四面多功能单元。这是一个广告牌 -- 一个信息亭 -- 一个存储单元 -- 一个分发收集点。基本上这是一个四合一的多用途单位。 结果: 我们提高了品牌在高密度市场领域的知名度和可用性。越来越多的人与该品牌交谈和互动，因此，该地区有更多的商店储备了 Lucozade BOOST。与前一年相比，Lucozade BOOST 的销售额增长了 76%。此外，我们为 20 多人创建了新业务，并支持了一个由大约 50 名交易者组成的更广泛的网络。
将旧容器变成多功能广告牌
案例简介：The Objective: Lucozade BOOST was fairly new in the Kenyan market and our client wanted to increase its visibility while strengthening their distribution network. This, presented to the agency as two separate problems, ended up being a unique opportunity to try something new. The Strategy: Rather than go the traditional marketing way, we decided to find new ways to ensure that we reach people where they are – in high-density areas - and make the brand present for them to try. Even further we wanted to find ways to integrate our communication into the community. Towards creating functional, sustainable advertising that lives within the community rather than just speaks to it. The Creative Idea: The solution lay in old shipping containers. By turning them on their ‘head’ we created a four-sided multipurpose unit. It was… A billboard - A kiosk - A storage unit - A distribution collection point. Essentially this was a four in one multipurpose unit. Results: We increased the brand’s visibility and availability in high density market areas. More people were talking and interacting with the brand and, as a result, more stores around the area stocked Lucozade BOOST. Sales of Lucozade BOOST grew by 76% when compared to the previous year. In addition, we created new business for over 20 people and supported a wider network of approximately 50 traders.
Turning Old Containers Into Multi-Purpose Billboards
案例简介：目标: Lucozade BOOST 在肯尼亚市场相当新，我们的客户希望在加强分销网络的同时提高其知名度。这作为两个独立的问题呈现给该机构，最终成为尝试新事物的独特机会。 策略: 不要走传统的营销方式, 我们决定找到新的方法来确保我们接触到他们所在的地方 -- 高密度地区 -- 并让品牌呈现给他们尝试。更进一步，我们希望找到将我们的交流融入社区的方法。走向创造功能性的、可持续的广告，生活在社区中，而不仅仅是与社区对话。 创意: 解决方案在于旧集装箱。通过打开他们的 “头”，我们创建了一个四面多功能单元。这是一个广告牌 -- 一个信息亭 -- 一个存储单元 -- 一个分发收集点。基本上这是一个四合一的多用途单位。 结果: 我们提高了品牌在高密度市场领域的知名度和可用性。越来越多的人与该品牌交谈和互动，因此，该地区有更多的商店储备了 Lucozade BOOST。与前一年相比，Lucozade BOOST 的销售额增长了 76%。此外，我们为 20 多人创建了新业务，并支持了一个由大约 50 名交易者组成的更广泛的网络。
Turning Old Containers Into Multi-Purpose Billboards
案例简介：The Objective: Lucozade BOOST was fairly new in the Kenyan market and our client wanted to increase its visibility while strengthening their distribution network. This, presented to the agency as two separate problems, ended up being a unique opportunity to try something new. The Strategy: Rather than go the traditional marketing way, we decided to find new ways to ensure that we reach people where they are – in high-density areas - and make the brand present for them to try. Even further we wanted to find ways to integrate our communication into the community. Towards creating functional, sustainable advertising that lives within the community rather than just speaks to it. The Creative Idea: The solution lay in old shipping containers. By turning them on their ‘head’ we created a four-sided multipurpose unit. It was… A billboard - A kiosk - A storage unit - A distribution collection point. Essentially this was a four in one multipurpose unit. Results: We increased the brand’s visibility and availability in high density market areas. More people were talking and interacting with the brand and, as a result, more stores around the area stocked Lucozade BOOST. Sales of Lucozade BOOST grew by 76% when compared to the previous year. In addition, we created new business for over 20 people and supported a wider network of approximately 50 traders.
将旧容器变成多功能广告牌
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Turning Old Containers Into Multi-Purpose Billboards
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基本信息
- 广告战役： #Lucozade-户外-cfc2#
- 广告品牌： Lucozade
- 发布日期： 2018-01-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频 , 户外
- 广告语言： 英语
- 媒介平台： 网络
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