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# MoviePosterMovie 竞赛
案例简介：首先是电影还是电影海报？# MoviePosterMovie 竞赛通过邀请大学生为他们选择的电影设计海报来翻转电影制作剧本。如果一张照片值千言万语，那么一张电影海报就值一整部电影。在入场期结束时，Adobe 将与 Braff 合作选择获胜者。海报背后的概念将演变成三到五分钟的短片。这种方法反映了对用户生成内容的新看法以及它与品牌合作伙伴关系的关系。它也是一种精明、有效的方式，可以达到该品牌对大学生的目标人群。关于这一倡议，佩雷拉 · 奥德尔的创意主席 PJ · 佩雷拉说: “这一代人教会了我们创造力无处不在。Adobe 只是给了他们比他们想象的更大的工具。 ”“ 这个倡议是如此有趣和令人兴奋，因为它让学生直接进入一个否则很难进入的世界。我一直说拍短片是电影学生所能接受的最好的教育。获胜的学生和我将一起创造一些完全原创的东西。演员兼电影制作人扎克 · 布拉夫说: “学生将制作一张原始海报，从那里，我将通过一部短片将这个想法付诸实践。”。
# MoviePosterMovie 竞赛
案例简介：hich came first, the movie or the movie poster? The #MoviePosterMovie Contest flips the script on filmmaking by inviting college students to design a poster for a film of their choice. If a picture is worth a thousand words, then a movie poster is worth an entire film. At the end of the entry period, Adobe will partner with Braff to select a winner. The concept behind the poster then will evolve into a three- to five-minute short film. This approach reflects a new take on user-generated content and how it relates to brand partnerships. It also serves as a savvy, effective way to reach the brand’s target demographic of college-age students. About this initiative, PJ Pereira, Creative Chairman of Pereira O’Dell says: “This generation has taught us creativity is everywhere. Adobe is just giving them the tools to do it bigger than they ever thought they could." "This initiative is so interesting and exciting because it’s giving students direct access to a world that is otherwise extremely hard to break into. I have always said that making short films is the best education a film student can have. Together, the winning student and I will create something completely original. The student will create an original poster, and from there, I will bring the idea to life through a short film," says actor and filmmaker, Zach Braff.
The #MoviePosterMovie Contest
案例简介：首先是电影还是电影海报？# MoviePosterMovie 竞赛通过邀请大学生为他们选择的电影设计海报来翻转电影制作剧本。如果一张照片值千言万语，那么一张电影海报就值一整部电影。在入场期结束时，Adobe 将与 Braff 合作选择获胜者。海报背后的概念将演变成三到五分钟的短片。这种方法反映了对用户生成内容的新看法以及它与品牌合作伙伴关系的关系。它也是一种精明、有效的方式，可以达到该品牌对大学生的目标人群。关于这一倡议，佩雷拉 · 奥德尔的创意主席 PJ · 佩雷拉说: “这一代人教会了我们创造力无处不在。Adobe 只是给了他们比他们想象的更大的工具。 ”“ 这个倡议是如此有趣和令人兴奋，因为它让学生直接进入一个否则很难进入的世界。我一直说拍短片是电影学生所能接受的最好的教育。获胜的学生和我将一起创造一些完全原创的东西。演员兼电影制作人扎克 · 布拉夫说: “学生将制作一张原始海报，从那里，我将通过一部短片将这个想法付诸实践。”。
The #MoviePosterMovie Contest
案例简介：hich came first, the movie or the movie poster? The #MoviePosterMovie Contest flips the script on filmmaking by inviting college students to design a poster for a film of their choice. If a picture is worth a thousand words, then a movie poster is worth an entire film. At the end of the entry period, Adobe will partner with Braff to select a winner. The concept behind the poster then will evolve into a three- to five-minute short film. This approach reflects a new take on user-generated content and how it relates to brand partnerships. It also serves as a savvy, effective way to reach the brand’s target demographic of college-age students. About this initiative, PJ Pereira, Creative Chairman of Pereira O’Dell says: “This generation has taught us creativity is everywhere. Adobe is just giving them the tools to do it bigger than they ever thought they could." "This initiative is so interesting and exciting because it’s giving students direct access to a world that is otherwise extremely hard to break into. I have always said that making short films is the best education a film student can have. Together, the winning student and I will create something completely original. The student will create an original poster, and from there, I will bring the idea to life through a short film," says actor and filmmaker, Zach Braff.
# MoviePosterMovie 竞赛
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The #MoviePosterMovie Contest
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基本信息
- 广告战役： #The #MoviePosterMovie Contest#
- 广告品牌： Adobe
- 发布日期： 2018-11-01
- 行业领域： 互联网服务
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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