Penstripe|海报/平面|广告营销案例【ADGuider广告指南】

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Penstripe

案例简介：去年春天，利兹小册子印刷公司任命出租车工作室为他们的创意合作伙伴，为他们的商业定制学术规划师提供一个全新的品牌名称和识别系统。新的身份将传统字体与当代细条纹融合在一起，创造了一条可运动的线，而普通的身份是基于一系列引人注目的线条画, 支持产品系列和公司文化的订单和智能。这也是他们新名字 “penstripe” 的基本原理，这是经典英国细条纹西装上的一个有趣的转折。

Penstripe

案例简介：Last spring Leeds Booklet Printing appointed Taxi Studio as their creative partner to deliver an entirely new brand name and identity system for their business – bespoke, academic planners. The new identity blends traditional typography with a contemporary pinstripe to create a campaignable thread, while the identity-at-large is based on a series of striking line drawings, underpinning the order and smartness of both the product range and the company culture. This was also the rationale for their new name ‘Penstripe’, generated as a playful twist on the classic British pinstripe suit.