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Extraordinary Dairy
案例简介:
Extraordinary Dairy
案例简介:Credits
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Extraordinary Dairy
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Tillamook County Creamery Association (TCCA), the fast-growing, farmer-owned dairy co-op and maker of premium, multi-category, nationally distributed Tillamook® dairy products, is introducing a new brand platform and campaign. “Extraordinary Dairy” encourages dairy lovers not to settle for mediocre dairy, challenges the status quo of the category and elevates the brand’s reputation of delivering products that are better than they have to be. In partnership with leading creative agency Leo Burnett, the launch marks a new era for the creamery as it continues to compete on quality and expand its national footprint. The cross-category, omnichannel campaign leverages the well-known voice of actor and singer Josh Gad, known for his roles in the Disney films “Frozen” and “Beauty and the Beast,” and features a series of new TV, online video and audio spots and out-of-home creative. “Extraordinary Dairy” is Leo Burnett’s first campaign for Tillamook County Creamery Association since being named creative AOR in 2023.
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