DFS, working with Krow communications, has struck a partnership with Aardman and StudioCanal ahead of the release of ’Early Man’ – Nick Park’s prehistoric comedy adventure – which sees characters from the new movie feature in DFS’s Winter Sale campaign. The new ad, ‘Search for Comfort’, was created by Krow and features members of Early Man’s Stone Age tribe discovering DFS sofas to promote the retailer’s Mammoth Winter Sale.‘Search for Comfort’, directed by Aardman’s Jay Grace, is the eighth campaign for DFS by Krow working with Aardman as its creative partner. It broke on 22 December and will run on all major TV channels – ITV, C4, Sky and Channel 5 – and in cinemas nationwide with other activity in radio, press, DOOH, online and social. The campaign will run until February 2018.Creditskrow, Executive Creative Director Nick Hastingskrow, Creative Directors: Darryl George & Jon Mitchellkrow, Planning Director: Aileen Rosskrow, Business Director: Blake Armstrongkrow, Account Director: Felicity Pellykrow, Account Manager: Camilla Renny-Smith & Jo McClatcheykrow, Agency Producer: Emma RookledgeFilm Production: AardmanAardman, Director: Jay GraceAardman, Producer: Nick MillerAardman, Executive Producers: Nick Park & Peter LordAardman, Cinematography/ Director of Photography: Paul SmithHead of Studio Production Aardman: Richard BeekFloor Manager Aardman: Emma HansonProduction Manager/Prod Co-ordinators Aardman: Richard Bowen / Hannah Campbell / Fawn MeadColourists: TechnicolorAudio: Wounded Buffalo / Jungle StudiosMusic: Woodwork MusicStoryboard Artist: Andy JanesAnimation Art Director: Rich EdmundsLayouts/Matte painting/Graphic artist: James Grant/Mike Shorten/Gavin LinesArt Department: Kitty Clay / Sophie Brown / Lindsay Douglas/Phil Davies/Orla McElroyMiniature Sofas: Scary Cat StudioAnimation Puppet Team: Zoe Starzak/Sian Campbell/Jack Slade / Ellie Hugill / Ade Sims / Kat Probert / James Young / Megan HobbaAnimation Team: Andy Symanowski / Raul Eguia / Yago Alvarez / Suraya RajaCamera Assistant: John QuarrellMotion Control: George Milburn / Willy Marshall / Scot NorrisEditor: Dan Hembery / Dan Pask