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    锁定结束,电影开始

    案例简介:土耳其领先的银行品牌 İ ş bank之一拥有名为 “Maximum” 的信用卡,可为客户提供各种好处。在最大卡具有的各种好处中,肯定有一个是关于电影院的。作为最大的赞助,我们与土耳其最著名的电影院连锁店CineMAXIMUM一起赞助。 由于新型冠状病毒肺炎的封锁,土耳其各地的电影院关闭了。最大限度地,我们知道人们错过了电影院的体验。2021年7月1日,由于封锁,土耳其的电影院在长时间关闭后重新开放。这对我们来说是一个很大的机会,可以再次欢迎我们的客户来到CineMaximum。因此,我们决定创建一个活动,将这个幸福的结局放在我们沟通的中心。我们向人们展示了他们房屋中不同阶层的人们,他们满怀希望地凝视着外面。每张照片上的文字显示为 “结尾”。我们传达的信息是,幸福的结局就在这里,随着封锁的结束,电影院又恢复了营业。土耳其阳狮为Cinemaximum制作的平面广告,类别包括: 金融、娱乐、休闲。

    锁定结束,电影开始

    案例简介:One of Turkey’s leading banking brand İşBank has a credit card called “Maximum” that offers various benefits to its customers. Among the various benefits that the Maximum Card has, there is one that stood out for sure, which is about cinemas. As a Maximum, we have a sponsorship with the most famous cinema chain around Turkey called, CineMAXIMUM. Because of the lockdown due to COVID-19, cinemas closed around Turkey. As a Maximum, we knew that people missed the experience of cinemas. On July 1st, 2021, cinemas in Turkey reopened after a long time of closure due to the lockdown. This was a big chance for us to welcome again our customers to CineMaximum. So, we decided to create a campaign that by putting this happy ending at the center of our communication. We showed people from different segments in their houses as they were gazing outside with hope. The text over each photo reads “The End”. Our message is that the happy ending is here and the cinemas are back in business with the end of the lockdown. Print advertisement created by Publicis, Turkey for Cinemaximum, within the categories: Finance, Recreation, Leisure.

    Lockdown Ends, Movie Starts

    案例简介:土耳其领先的银行品牌 İ ş bank之一拥有名为 “Maximum” 的信用卡,可为客户提供各种好处。在最大卡具有的各种好处中,肯定有一个是关于电影院的。作为最大的赞助,我们与土耳其最著名的电影院连锁店CineMAXIMUM一起赞助。 由于新型冠状病毒肺炎的封锁,土耳其各地的电影院关闭了。最大限度地,我们知道人们错过了电影院的体验。2021年7月1日,由于封锁,土耳其的电影院在长时间关闭后重新开放。这对我们来说是一个很大的机会,可以再次欢迎我们的客户来到CineMaximum。因此,我们决定创建一个活动,将这个幸福的结局放在我们沟通的中心。我们向人们展示了他们房屋中不同阶层的人们,他们满怀希望地凝视着外面。每张照片上的文字显示为 “结尾”。我们传达的信息是,幸福的结局就在这里,随着封锁的结束,电影院又恢复了营业。土耳其阳狮为Cinemaximum制作的平面广告,类别包括: 金融、娱乐、休闲。

    Lockdown Ends, Movie Starts

    案例简介:One of Turkey’s leading banking brand İşBank has a credit card called “Maximum” that offers various benefits to its customers. Among the various benefits that the Maximum Card has, there is one that stood out for sure, which is about cinemas. As a Maximum, we have a sponsorship with the most famous cinema chain around Turkey called, CineMAXIMUM. Because of the lockdown due to COVID-19, cinemas closed around Turkey. As a Maximum, we knew that people missed the experience of cinemas. On July 1st, 2021, cinemas in Turkey reopened after a long time of closure due to the lockdown. This was a big chance for us to welcome again our customers to CineMaximum. So, we decided to create a campaign that by putting this happy ending at the center of our communication. We showed people from different segments in their houses as they were gazing outside with hope. The text over each photo reads “The End”. Our message is that the happy ending is here and the cinemas are back in business with the end of the lockdown. Print advertisement created by Publicis, Turkey for Cinemaximum, within the categories: Finance, Recreation, Leisure.

    锁定结束,电影开始

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    Lockdown Ends, Movie Starts

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