Mímir's Well – Dive Deep into Memory|短视频|广告营销案例【ADGuider广告指南】

米米尔的深入记忆

案例简介：“一只眼睛是为九个世界的智慧和记忆付出的小小代价。 ”这就是北欧神奥丁在米米尔井水中牺牲眼睛喝水时所说的话。每一种文化都有这样的故事，通过几代人流传下来，让我们可以一瞥遥远的土地，探索其人民的集体记忆。 2015 年，“记忆” 是第十届丰业银行年度会议的主题，这是一项免费的一夜当代艺术活动，在多伦多市区的街道上举行。为了庆祝其在多伦多市中心西部地区的标志性发展项目的开放, allied Reit 挑战 SapientNitro 想出一个独特的体验，鼓励 Nuit Blanche 的与会者在 QRC West 大楼停下来，为自己发现它的美丽。为了让体验难忘，我们知道我们必须创造一些真正独特的东西，不仅在视觉上令人惊叹，而且可以在观众和作品之间建立一种发自内心的双向联系。我们的想法是让一个古老的故事栩栩如生，用一个完全重新想象的米米尔之井的版本，让多伦多艺术爱好者深入北欧神话的深处。将游客运送到另一个时间和地点意味着使用响应式技术将他们变成参与者。使用 Unity 3D 动画、参数扬声器和 Kinect 技术，我们在彼得街 134 号的大厅里重建了米米尔的井, 邀请游客凝视它的水域，以纯粹个人的方式滑入智慧和记忆的深厚历史。走到井的九个侧面之一，用户们遇到了他们的倒影，这些倒影很快就变成了挪威人传说中的动物。当游客尝试他们新采用的形式时，丰富的声音宇宙包围了他们，而他们的周围变成了九个北欧世界之一。从斯瓦塔尔费海姆黑暗、雾蒙蒙的洞穴，到穆斯佩尔海姆噼啪作响的熔化的山谷，到阿斯加德的光明、宁静的天堂, 这些生动活泼的土地和他们敏锐的纹理的声音风景，揭开了一个象征性的记忆故事。随着他们的感官沉浸在其中，他们改变了的自我盯着他们，游客们能够在井上留下自己的经历，并对他们所看到和感受到的形成自己的解释。利用这种反应灵敏的环境，我们能够将游客带到一个神话和魔法的空灵王国。在那里，他们被留下来思考自己的记忆，同时他们思考奥丁在他牺牲眼睛喝米米尔井水的那天可能会寻找什么。成人和儿童都同意米米尔的井是当晚的亮点之一，成千上万的客人在整个活动中来访, 其中许多人花了大量时间调查这些遥远土地的记忆。工艺 “一只眼睛是为九个世界的智慧和记忆付出的小小代价。 ”这就是北欧神奥丁在米米尔井水中牺牲眼睛喝水时所说的话。每一种文化都有这样的故事，通过几代人流传下来，让我们可以一瞥遥远的土地，探索其人民的集体记忆。 2015 年，“记忆” 是第十届丰业银行年度会议的主题，这是一项免费的一夜当代艺术活动，在多伦多市区的街道上举行。为了庆祝其在多伦多市中心西部地区的标志性发展项目的开放, allied Reit 挑战 SapientNitro 想出一个独特的互动体验，鼓励 Nuit Blanche 的与会者在 QRC West building 停下来，为自己发现它的美丽。我们的想法是将一个古老的故事带入生活，并使用一个身临其境的、变革性的体验式装置 -- 一个完全重新想象的米米尔之井的版本，让多伦多艺术爱好者深入北欧神话的深处。我们使用 Kinect 技术、 Unity 3D 动画和参数化扬声器制作，在彼得街 134 号的大厅里重建了米米尔的井, 邀请游客凝视它的水域，以纯粹个人的方式滑入智慧和记忆的深厚历史。走到井的九个侧面之一，用户们遇到了他们的倒影，这些倒影很快就变成了挪威人传说中的动物。当游客尝试他们新采用的形式时，丰富的声音宇宙包围了他们，而他们的周围变成了九个北欧世界之一。从斯瓦塔尔费海姆黑暗、雾蒙蒙的洞穴，到穆斯佩尔海姆噼啪作响的熔化的山谷，到阿斯加德的光明、宁静的天堂, 这些生动活泼的土地和他们敏锐的纹理的声音风景，揭开了一个象征性的记忆故事。随着他们的感官沉浸在其中，他们改变了的自我盯着他们，游客们能够在井上留下自己的经历，并对他们所看到和感受到的形成自己的解释。利用这种反应灵敏的环境，我们能够将游客带到一个神话和魔法的空灵王国。在那里，他们被留给 c在他们回忆自己的时候，他们在思考奥丁牺牲眼睛喝米米尔井水的那一天可能会寻找什么。成人和儿童都同意米米尔的井是当晚的亮点之一，成千上万的客人在整个活动中来访, 其中许多人花了大量时间调查这些遥远土地的记忆。声音 “一只眼睛是为九个世界的智慧和记忆付出的小小代价。 ”这就是北欧神奥丁在米米尔井水中牺牲眼睛喝水时所说的话。每一种文化都有这样的故事，通过几代人流传下来，让我们可以一瞥遥远的土地，探索其人民的集体记忆。 2015 年，“记忆” 是第十届丰业银行年度会议的主题，这是一项免费的一夜当代艺术活动，在多伦多市区的街道上举行。为了庆祝其在多伦多市中心西部地区的标志性发展项目的开放, allied Reit 挑战 SapientNitro 想出一个独特的互动体验，鼓励 Nuit Blanche 的与会者在 QRC West building 停下来，为自己发现它的美丽。我们的想法是将一个古老的故事带入生活，并使用一个身临其境的、变革性的体验式装置 -- 一个完全重新想象的米米尔之井的版本，让多伦多艺术爱好者深入北欧神话的深处。我们使用 Kinect 技术、 Unity 3D 动画和参数化扬声器制作，在彼得街 134 号的大厅里重建了米米尔的井, 邀请游客凝视它的水域，以纯粹个人的方式滑入智慧和记忆的深厚历史。走到井的九个侧面之一，用户们遇到了他们的倒影，这些倒影很快就变成了挪威人传说中的动物。当游客尝试他们新采用的形式时，他们的周围环境变成了九个北欧世界之一。然而，为了提高效果并使体验更加个性化，我们与 Soundsred 的声音设计合作伙伴密切合作。使用参数扬声器，我们能够将个人访客包裹在富有纹理的声音场景中，这使得九个世界的超凡脱俗的土地感觉亲密和直接。Muspelheim 脆脆的熔岩; Svartalfheim 潮湿、滴水的洞穴; Asgard 梦幻般的宁静; 所有这些都直接向观众微笑, 在努特 · 布兰奇的嗡嗡声中创造了一种孤独的幻觉。通过完全沉浸在他们的感官中，我们能够把游客带到一个神话和魔法的空灵王国。在那里，他们被留下来思考自己的记忆，同时他们思考奥丁在他牺牲眼睛喝米米尔井水的那天可能会寻找什么。成人和儿童都同意米米尔的井是当晚的亮点之一，成千上万的客人在整个活动中来访, 其中许多人花了大量时间调查这些遥远土地的记忆。创新 “一只眼睛是为九个世界的智慧和记忆付出的小小代价。 ”这就是北欧神奥丁在米米尔井水中牺牲眼睛喝水时所说的话。每一种文化都有这样的故事，通过几代人流传下来，让我们可以一瞥遥远的土地，探索其人民的集体记忆。 2015 年，“记忆” 是第十届丰业银行年度会议的主题，这是一项免费的一夜当代艺术活动，在多伦多市区的街道上举行。为了庆祝其在多伦多市中心西部地区的标志性发展项目的开放, allied Reit 挑战 SapientNitro 想出一个独特的体验，鼓励 Nuit Blanche 的与会者在 QRC West 大楼停下来，为自己发现它的美丽。为了让体验难忘，我们知道我们必须创造一些不仅仅是视觉上令人惊叹的东西，而且可以在观众和作品之间建立一种发自内心的双向联系。我们的想法是让一个古老的故事栩栩如生，用一个完全重新想象的米米尔之井的版本，让多伦多艺术爱好者深入北欧神话的深处。使用 Unity 3D 动画、参数扬声器和 Kinect 技术的结合，我们在彼得街 134 号的大厅里重建了米米尔的井, 邀请游客凝视它的水域，以纯粹个人的方式滑入智慧和记忆的深厚历史。展览最独特的特点之一是井的九面设计，每一面都代表了北欧神话的不同世界。当一个用户接近一个侧面时，他们遇到了他们的倒影，这很快就变成了一种挪威传说的动物。当他们尝试他们新采用的形式时，丰富的声音宇宙包围了他们，而他们的周围变成了九个北欧世界之一。从斯瓦塔尔费海姆黑暗、雾蒙蒙的洞穴，到 Muspelheim 噼啪作响的熔化的山谷，到阿斯加德宁静的天堂生动活泼的土地和他们敏锐的纹理的声音场景揭示了一个象征性的记忆故事。随着他们的感官沉浸在其中，他们改变了的自我盯着他们，游客们能够在井上留下自己的经历，并对他们所看到和感受到的形成自己的解释。利用这种独特的身临其境的体验，我们能够将游客带到神话和魔法的空灵王国。在那里，他们被留下来思考自己的记忆，同时他们思考奥丁在他牺牲眼睛喝米米尔井水的那天可能会寻找什么。成人和儿童都同意米米尔的井是当晚的亮点之一，成千上万的客人在整个活动中来访, 其中许多人花了大量时间调查这些遥远土地的记忆。环境/安装 “一只眼睛是为九个世界的智慧和记忆付出的小小代价。 ”这就是北欧神奥丁在米米尔井水中牺牲眼睛喝水时所说的话。每一种文化都有这样的故事，通过几代人流传下来，让我们可以一瞥遥远的土地，探索其人民的集体记忆。 2015 年，“记忆” 是第十届丰业银行年度会议的主题，这是一项免费的一夜当代艺术活动，在多伦多市区的街道上举行。为了庆祝其标志性的开发项目 QRC West 的开放, allied Reit 挑战 SapientNitro 想出一个独特的体验，鼓励 Nuit Blanche 的与会者在大楼前停下来，为自己发现它的美丽。这种设置在我们的概念中发挥了关键作用。位于城市中最新和最令人惊叹的建筑之一，我们的安装需要使用记忆来弥合现代和古代之间的差距。我们的主意？将奥丁的故事栩栩如生，用米米尔井的完全重新想象的版本将多伦多艺术爱好者带入北欧神话的深处。使用 Unity 3D 动画、参数扬声器和 Kinect 技术，我们在彼得街 134 号的大厅里重建了米米尔的井, 邀请游客凝视它的水域，以纯粹个人的方式滑入智慧和记忆的深厚历史。走到井的九个侧面之一，用户们遇到了他们的倒影，这些倒影很快就变成了挪威人传说中的动物。当游客尝试他们新采用的形式时，丰富的声音宇宙包围了他们，而他们的周围变成了九个北欧世界之一。从斯瓦塔尔费海姆黑暗、雾蒙蒙的洞穴，到穆斯佩尔海姆噼啪作响的熔化的山谷，到阿斯加德的光明、宁静的天堂, 这些生动活泼的土地和他们敏锐的纹理的声音风景，揭开了一个象征性的记忆故事。随着他们的感官沉浸在其中，他们改变了的自我盯着他们，游客们能够在井上留下自己的经历，并对他们所看到和感受到的形成自己的解释。利用这种反应灵敏的环境，我们能够将游客带到一个神话和魔法的空灵王国。在那里，他们被留下来思考自己的记忆，同时他们思考奥丁在他牺牲眼睛喝米米尔井水的那天可能会寻找什么。成人和儿童都同意米米尔的井是当晚的亮点之一，成千上万的客人在整个活动中来访, 其中许多人花了大量时间调查这些遥远土地的记忆。自我提升 “一只眼睛是为九个世界的智慧和记忆付出的小小代价。 ”这就是北欧神奥丁在米米尔井水中牺牲眼睛喝水时所说的话。每一种文化都有这样的故事，通过几代人流传下来，让我们可以一瞥遥远的土地，探索其人民的集体记忆。 2015 年，“记忆” 是第十届丰业银行年度会议的主题，这是一项免费的一夜当代艺术活动，在多伦多市区的街道上举行。为了庆祝我们在令人惊叹的 QRC 西大楼的全新办公室, 我们挑战自己，想出一个独特的互动装置，鼓励 Nuit Blanche 的与会者来我们的新家，亲身体验 SapientNitro 的所作所为 -- 打破故事和技术相遇的界限。我们的想法是将一个古老的故事带入生活，并使用一个身临其境的、变革性的体验式装置 -- 一个完全重新想象的米米尔之井的版本，让多伦多艺术爱好者深入北欧神话的深处。使用 Kinect 技术、 Unity 3D 动画和参数化扬声器，我们在彼得街 134 号的大厅里重建了米米尔的井, 邀请游客凝视它的水域，以纯粹个人的方式滑入智慧和记忆的深厚历史。走到井的九个侧面之一，用户们遇到了他们的倒影，这些倒影很快就变成了挪威人传说中的动物。作为 v以色列人试验了他们新采用的形式，丰富的声音宇宙包围了他们，而他们的周围变成了九个北欧世界之一。从斯瓦塔尔费海姆黑暗、雾蒙蒙的洞穴，到穆斯佩尔海姆噼啪作响的熔化的山谷，到阿斯加德的光明、宁静的天堂, 这些生动活泼的土地和他们敏锐的纹理的声音风景，揭开了一个象征性的记忆故事。随着他们的感官沉浸在其中，他们改变了的自我盯着他们，游客们能够在井上留下自己的经历，并对他们所看到和感受到的形成自己的解释。利用这种反应灵敏的环境，我们能够将游客从多伦多的街道上带走，走向神话和魔法的空灵王国。在那里，他们被留下来思考自己的记忆，同时他们思考奥丁在他牺牲眼睛喝米米尔井水的那天可能会寻找什么。成人和儿童都同意米米尔的井是当晚的亮点之一，成千上万的客人在整个活动中来访, 其中许多人花了大量时间调查这些遥远土地的记忆。

米米尔的深入记忆

案例简介：“An eye is a small price to pay for all the wisdom and memory of the nine worlds.” That’s what the Norse god Odin uttered as he sacrificed his eye to drink from the waters of Mímir’s Well. Every culture has stories like these, handed down through the generations, allowing us to glimpse a distant land and explore the collective memories of its people. In 2015, “memory” was the theme of the 10th Annual Scotiabank Nuit Blanche, a free overnight contemporary art event that takes place across the streets of downtown Toronto. To celebrate the opening of its landmark development in Toronto’s Downtown West area, Allied Reit challenged SapientNitro to come up with a unique experience that would encourage Nuit Blanche attendees to stop by the QRC West building and discover its beauty for themselves. To make the experience unforgettable, we knew we’d have to create something truly unique that wasn’t just visually stunning, but could forge a visceral two-way connection between the viewer and the piece. Our idea was to bring an ancient story to life and send Toronto art fans deep into the recesses of Norse mythology with a fully re-imagined version of Mímir’s Well. Transporting visitors to another time and place meant turning them into participants using responsive technology. Using Unity 3D animation, parametric speakers and Kinect technology, we recreated Mímir’s Well in the lobby of 134 Peter Street, inviting visitors to gaze into its waters and slip into a deep history of wisdom and memory in a purely personal way. Stepping up to one of the nine sides of the well, users were met with their reflections, which soon morphed into an animal of Norse lore. As visitors experimented with their newly adopted forms, a rich universe of sound enveloped them while their surroundings transformed into one of the nine Norse worlds. From the dark, foggy caverns of Svartalfheim, to the crackling molten valleys of Muspelheim, to the light, serene paradise of Asgard, these vividly animated lands and their acutely textured soundscapes unspooled a symbolic story of memory. With their senses immersed and their changed selves staring back at them, visitors were able to imprint their own experiences on the well and form their own interpretations of what they were seeing and feeling. Using this responsive environment, we were able to whisk visitors away to an ethereal realm of myth and magic. There, they were left to contemplate their own memories, while they pondered what Odin may have sought on the day he sacrificed his eye to drink from Mímir’s Well. Adults and children alike agreed that Mímir’s Well was one of the highlights of the evening, with thousands of guests visiting throughout the event, many of whom spent a great deal of time investigating the memories of these distant lands. CRAFT “An eye is a small price to pay for all the wisdom and memory of the nine worlds.” That’s what the Norse god Odin uttered as he sacrificed his eye to drink from the waters of Mímir's Well. Every culture has stories like these, handed down through the generations, allowing us to glimpse a distant land and explore the collective memories of its people. In 2015, “memory” was the theme of the 10th Annual Scotiabank Nuit Blanche, a free overnight contemporary art event that takes place across the streets of downtown Toronto. To celebrate the opening of its landmark development in Toronto’s Downtown West area, Allied Reit challenged SapientNitro to come up with a unique interactive experience that would encourage Nuit Blanche attendees to stop by the QRC West building and discover its beauty for themselves. Our idea was to bring an ancient story to life and send Toronto art fans deep into the recesses of Norse mythology using an immersive and transformative experiential installation – a fully re-imagined version of Mímir's Well. Crafted using Kinect technology, Unity 3D animation and parametric speakers, we recreated Mímir's Well in the lobby of 134 Peter Street, inviting visitors to gaze into its waters and slip into a deep history of wisdom and memory in a purely personal way. Stepping up to one of the nine sides of the well, users were met with their reflections, which soon morphed into an animal of Norse lore. As visitors experimented with their newly adopted forms, a rich universe of sound enveloped them while their surroundings transformed into one of the nine Norse worlds. From the dark, foggy caverns of Svartalfheim, to the crackling molten valleys of Muspelheim, to the light, serene paradise of Asgard, these vividly animated lands and their acutely textured soundscapes unspooled a symbolic story of memory. With their senses immersed and their changed selves staring back at them, visitors were able to imprint their own experiences on the well and form their own interpretations of what they were seeing and feeling. Using this responsive environment, we were able to whisk visitors away to an ethereal realm of myth and magic. There, they were left to contemplate their own memories, while they pondered what Odin may have sought on the day he sacrificed his eye to drink from Mímir's Well. Adults and children alike agreed that Mímir’s Well was one of the highlights of the evening, with thousands of guests visiting throughout the event, many of whom spent a great deal of time investigating the memories of these distant lands. SOUND “An eye is a small price to pay for all the wisdom and memory of the nine worlds.” That’s what the Norse god Odin uttered as he sacrificed his eye to drink from the waters of Mímir’s Well. Every culture has stories like these, handed down through the generations, allowing us to glimpse a distant land and explore the collective memories of its people. In 2015, “memory” was the theme of the 10th Annual Scotiabank Nuit Blanche, a free overnight contemporary art event that takes place across the streets of downtown Toronto. To celebrate the opening of its landmark development in Toronto’s Downtown West area, Allied Reit challenged SapientNitro to come up with a unique interactive experience that would encourage Nuit Blanche attendees to stop by the QRC West building and discover its beauty for themselves. Our idea was to bring an ancient story to life and send Toronto art fans deep into the recesses of Norse mythology using an immersive and transformative experiential installation - a fully re-imagined version of Mímir’s Well. Crafted using Kinect technology, Unity 3D animation and parametric speakers, we recreated Mímir’s Well in the lobby of 134 Peter Street, inviting visitors to gaze into its waters and slip into a deep history of wisdom and memory in a purely personal way. Stepping up to one of the nine sides of the well, users were met with their reflections, which soon morphed into an animal of Norse lore. As visitors experimented with their newly adopted forms, their surroundings transformed into one of the nine Norse worlds. To heighten the effect and make the experience even more personal, however, we worked closely with our sound design partners at Soundsred. Using parametric speakers, we were able to encase individual visitors in richly textured soundscapes that made the otherworldly lands of the nine worlds feel intimate and immediate. The crispy crackling lava of Muspelheim; the damp, dripping caverns of Svartalfheim; the dreamy serenity of Asgard; all were beamed directly to the viewer, creating an illusion of solitude amidst the buzz of Nuit Blanche. By fully immersing their senses, we were able to whisk visitors away to an ethereal realm of myth and magic. There, they were left to contemplate their own memories, while they pondered what Odin may have sought on the day he sacrificed his eye to drink from Mímir’s Well. Adults and children alike agreed that Mímir’s Well was one of the highlights of the evening, with thousands of guests visiting throughout the event, many of whom spent a great deal of time investigating the memories of these distant lands. INNOVATION “An eye is a small price to pay for all the wisdom and memory of the nine worlds.” That’s what the Norse god Odin uttered as he sacrificed his eye to drink from the waters of Mímir’s Well. Every culture has stories like these, handed down through the generations, allowing us to glimpse a distant land and explore the collective memories of its people. In 2015, “memory” was the theme of the 10th Annual Scotiabank Nuit Blanche, a free overnight contemporary art event that takes place across the streets of downtown Toronto. To celebrate the opening of its landmark development in Toronto’s Downtown West area, Allied Reit challenged SapientNitro to come up with a unique experience that would encourage Nuit Blanche attendees to stop by the QRC West building and discover its beauty for themselves. To make the experience unforgettable, we knew we’d have to create something that wasn’t just visually stunning, but could forge a visceral two-way connection between the viewer and the piece. Our idea was to bring an ancient story to life and send Toronto art fans deep into the recesses of Norse mythology with a fully re-imagined version of Mímir’s Well. Using a combination of Unity 3D animation, parametric speakers and Kinect technology, we recreated Mímir’s Well in the lobby of 134 Peter Street, inviting visitors to gaze into its waters and slip into a deep history of wisdom and memory in a purely personal way. One of the most unique features of the exhibit was the nine-sided design of the well, where each side represented a different world of Norse mythology. When a user approached a side, they were met with their reflection, which soon morphed into an animal of Norse lore. As they experimented with their newly adopted forms, a rich universe of sound enveloped them while their surroundings transformed into one of the nine Norse worlds. From the dark, foggy caverns of Svartalfheim, to the crackling molten valleys of Muspelheim, to the light, serene paradise of Asgard, these vividly animated lands and their acutely textured soundscapes unspooled a symbolic story of memory. With their senses immersed and their changed selves staring back at them, visitors were able to imprint their own experiences on the well and form their own interpretations of what they were seeing and feeling. Using this uniquely immersive experience, we were able to whisk visitors away to an ethereal realm of myth and magic. There, they were left to contemplate their own memories, while they pondered what Odin may have sought on the day he sacrificed his eye to drink from Mímir’s Well. Adults and children alike agreed that Mímir’s Well was one of the highlights of the evening, with thousands of guests visiting throughout the event, many of whom spent a great deal of time investigating the memories of these distant lands. AMBIENT/INSTALLATION “An eye is a small price to pay for all the wisdom and memory of the nine worlds.” That’s what the Norse god Odin uttered as he sacrificed his eye to drink from the waters of Mímir’s Well. Every culture has stories like these, handed down through the generations, allowing us to glimpse a distant land and explore the collective memories of its people. In 2015, “memory” was the theme of the 10th Annual Scotiabank Nuit Blanche, a free overnight contemporary art event that takes place across the streets of downtown Toronto. To celebrate the opening of its landmark development, QRC West, Allied Reit challenged SapientNitro to come up with a unique experience that would encourage Nuit Blanche attendees to stop by the building and discover its beauty for themselves. This setting played a key role in our concept. Situated in one of the newest and most architecturally stunning structures in the city, our installation would need to use memory to bridge the gap between the modern and the ancient. Our idea? Bring Odin’s story to life and send Toronto art fans deep into the recesses of Norse mythology with a fully re-imagined version of Mímir’s Well. Using Unity 3D animation, parametric speakers and Kinect technology, we recreated Mímir’s Well in the lobby of 134 Peter Street, inviting visitors to gaze into its waters and slip into a deep history of wisdom and memory in a purely personal way. Stepping up to one of the nine sides of the well, users were met with their reflections, which soon morphed into an animal of Norse lore. As visitors experimented with their newly adopted forms, a rich universe of sound enveloped them while their surroundings transformed into one of the nine Norse worlds. From the dark, foggy caverns of Svartalfheim, to the crackling molten valleys of Muspelheim, to the light, serene paradise of Asgard, these vividly animated lands and their acutely textured soundscapes unspooled a symbolic story of memory. With their senses immersed and their changed selves staring back at them, visitors were able to imprint their own experiences on the well and form their own interpretations of what they were seeing and feeling. Using this responsive environment, we were able to whisk visitors away to an ethereal realm of myth and magic. There, they were left to contemplate their own memories, while they pondered what Odin may have sought on the day he sacrificed his eye to drink from Mímir’s Well. Adults and children alike agreed that Mímir’s Well was one of the highlights of the evening, with thousands of guests visiting throughout the event, many of whom spent a great deal of time investigating the memories of these distant lands. SELF PROMOTION “An eye is a small price to pay for all the wisdom and memory of the nine worlds.” That’s what the Norse god Odin uttered as he sacrificed his eye to drink from the waters of Mímir’s Well. Every culture has stories like these, handed down through the generations, allowing us to glimpse a distant land and explore the collective memories of its people. In 2015, “memory” was the theme of the 10th Annual Scotiabank Nuit Blanche, a free overnight contemporary art event that takes place across the streets of downtown Toronto. To celebrate our brand new office in the stunning QRC West building, we challenged ourselves to come up with a unique interactive installation that would encourage Nuit Blanche attendees to stop by our new home and experience first-hand what SapientNitro does – break boundaries where story and technology meet. Our idea was to bring an ancient story to life and send Toronto art fans deep into the recesses of Norse mythology using an immersive and transformative experiential installation - a fully re-imagined version of Mímir’s Well. Using Kinect technology, Unity 3D animation and parametric speakers, we recreated Mímir’s Well in the lobby of 134 Peter Street, inviting visitors to gaze into its waters and slip into a deep history of wisdom and memory in a purely personal way. Stepping up to one of the nine sides of the well, users were met with their reflections, which soon morphed into an animal of Norse lore. As visitors experimented with their newly adopted forms, a rich universe of sound enveloped them while their surroundings transformed into one of the nine Norse worlds. From the dark, foggy caverns of Svartalfheim, to the crackling molten valleys of Muspelheim, to the light, serene paradise of Asgard, these vividly animated lands and their acutely textured soundscapes unspooled a symbolic story of memory. With their senses immersed and their changed selves staring back at them, visitors were able to imprint their own experiences on the well and form their own interpretations of what they were seeing and feeling. Using this responsive environment, we were able to whisk visitors away from the streets of Toronto and off to an ethereal realm of myth and magic. There, they were left to contemplate their own memories, while they pondered what Odin may have sought on the day he sacrificed his eye to drink from Mímir’s Well. Adults and children alike agreed that Mímir’s Well was one of the highlights of the evening, with thousands of guests visiting throughout the event, many of whom spent a great deal of time investigating the memories of these distant lands.