Boutique branding and packaging design agency Appartement 103 has worked with Ramon Bilbao, part of Diego Zamora Group, to create LaLomba: a new top-end rosé sub-brand that represents the most special wine of the range. Being currently the fastest growing winery in Rioja and widely regarded as one of the country’s most innovative producers in the premium segment, this launch positions Ramon Bilbao as the “terroir” reformers from Rioja.Appartement 103 was briefed to develop a new brand that would convey the innovative DNA of Ramon Bilbao’s brand with a premium and sophisticated image, targeting fashionable consumers and following the international trends that acclaim rosé wines worldwide. Following recent insights of the market, the Spanish top wine sector is starting to strongly defend the “terroir” as a key quality indicator, Lalomba was created to reclaim the “terroir” as the best characteristic to identify the authenticity and exclusivity of a wine.CreditsCreative Director: Marc Savary