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奥美波斯和乌尔都语
案例简介：简要解释 这些市场的当地广告往往是乌尔都语和波斯语。这种文化也与西方文化有很大不同。 目标是创造一个他们可以联系的身份，同时保留奥美品牌的精髓。 描述客户的简报 穆斯林消费者 (目前为 18亿，预计到 2050年将超过世界人口的一半) 是奥美及其客户的一个非常重要的市场。该机构希望为其在巴基斯坦、孟加拉国和中东等穆斯林主导市场的办事处创造一个独特的身份。 设计过程 Ogilvy logotype 是用乌尔都语和波斯语设计的 (两者都是从右向左阅读)。值得注意的是，它是通过巧妙地改变现有的奥美标志来实现的，从而产生了一种在英语和当地语言中有意义的身份。 结果 奥美的新形象是通过巴基斯坦的新闻广告 (乌尔都语报纸) 、广告牌和海报发布的。该机构的标牌和文具反映了这一变化。 这种独特的身份帮助该机构更好地与客户以及巴基斯坦、孟加拉国和中东人民联系。
奥美波斯和乌尔都语
案例简介：Brief Explanation The local advertising in these markets tend to be in Urdu and Persian. The culture is also very different from the Western culture. The objective was to create an identity that they could relate to while at the same time retaining the essence of brand Ogilvy. Describe the brief from the client The Muslim consumers (1.8 billion today and expected to be more than half the world’s population by 2050) are a very important market for Ogilvy and its clients. The agency wanted to create a distinct identity for its offices in Muslim dominated markets like Pakistan, Bangladesh and the Middle East. Design Process The Ogilvy logotype was designed in Urdu and Persian (both read from right to left). Remarkably, it was done by subtly changing the existing Ogilvy logo, resulting in an identity that made sense in English and the local languages. Results The new look of Ogilvy was launched through press ads (in Urdu newspapers), billboards and posters in Pakistan. The agency signage and stationery reflected the change. This unique identity helped the agency connect better with its clients and the people of Pakistan, Bangladesh and the Middle East.
OGILVY PERSIAN & URDU
案例简介：简要解释 这些市场的当地广告往往是乌尔都语和波斯语。这种文化也与西方文化有很大不同。 目标是创造一个他们可以联系的身份，同时保留奥美品牌的精髓。 描述客户的简报 穆斯林消费者 (目前为 18亿，预计到 2050年将超过世界人口的一半) 是奥美及其客户的一个非常重要的市场。该机构希望为其在巴基斯坦、孟加拉国和中东等穆斯林主导市场的办事处创造一个独特的身份。 设计过程 Ogilvy logotype 是用乌尔都语和波斯语设计的 (两者都是从右向左阅读)。值得注意的是，它是通过巧妙地改变现有的奥美标志来实现的，从而产生了一种在英语和当地语言中有意义的身份。 结果 奥美的新形象是通过巴基斯坦的新闻广告 (乌尔都语报纸) 、广告牌和海报发布的。该机构的标牌和文具反映了这一变化。 这种独特的身份帮助该机构更好地与客户以及巴基斯坦、孟加拉国和中东人民联系。
OGILVY PERSIAN & URDU
案例简介：Brief Explanation The local advertising in these markets tend to be in Urdu and Persian. The culture is also very different from the Western culture. The objective was to create an identity that they could relate to while at the same time retaining the essence of brand Ogilvy. Describe the brief from the client The Muslim consumers (1.8 billion today and expected to be more than half the world’s population by 2050) are a very important market for Ogilvy and its clients. The agency wanted to create a distinct identity for its offices in Muslim dominated markets like Pakistan, Bangladesh and the Middle East. Design Process The Ogilvy logotype was designed in Urdu and Persian (both read from right to left). Remarkably, it was done by subtly changing the existing Ogilvy logo, resulting in an identity that made sense in English and the local languages. Results The new look of Ogilvy was launched through press ads (in Urdu newspapers), billboards and posters in Pakistan. The agency signage and stationery reflected the change. This unique identity helped the agency connect better with its clients and the people of Pakistan, Bangladesh and the Middle East.
奥美波斯和乌尔都语
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OGILVY PERSIAN & URDU
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