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EasyJet 团队: 准备起飞
案例简介:FCB Amsterdam 没有创建传统的广告活动,而是选择易捷航空赞助荷兰最大的速滑队赢得荷兰人的橙色心。这部电影是赞助的开始,展示了速滑队和易捷航空的机组人员有多少共同点。从创新、效率出发,注重女性赋权。在电影中,我们看到两个团队同时朝着他们的飞行开始工作; 两者都在跑道上,就像在冰上一样。
EasyJet 团队: 准备起飞
案例简介:Instead of creating a traditional advertising campaign, FCB Amsterdam chose for easyJet to sponsor one Holland’s biggest speed skating teams to win the orange hearts of the Dutch. The film is the start of the sponsorship, which shows how much the speed skating team and the flight crew of easyJet have in common. From innovation, efficiency as their focus on female empowerment. During the film we see both team working simultaneously towards the start of their flight; both on the runway as on the ice.
Team easyJet: Ready for Take-Off
案例简介:FCB Amsterdam 没有创建传统的广告活动,而是选择易捷航空赞助荷兰最大的速滑队赢得荷兰人的橙色心。这部电影是赞助的开始,展示了速滑队和易捷航空的机组人员有多少共同点。从创新、效率出发,注重女性赋权。在电影中,我们看到两个团队同时朝着他们的飞行开始工作; 两者都在跑道上,就像在冰上一样。
Team easyJet: Ready for Take-Off
案例简介:Instead of creating a traditional advertising campaign, FCB Amsterdam chose for easyJet to sponsor one Holland’s biggest speed skating teams to win the orange hearts of the Dutch. The film is the start of the sponsorship, which shows how much the speed skating team and the flight crew of easyJet have in common. From innovation, efficiency as their focus on female empowerment. During the film we see both team working simultaneously towards the start of their flight; both on the runway as on the ice.
EasyJet 团队: 准备起飞
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Team easyJet: Ready for Take-Off
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