The Frame Gallery|短视频|广告营销案例【ADGuider广告指南】

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框架画廊

案例简介：简介: 为了展示框架电视如何将生活空间变成艺术模式的艺术画廊，我们设计了一个空间，让人们在 Ifa 2017 近距离体验艺术模式。当电视不使用时，框架电视旨在展示三星艺术商店和三星系列的 800 多件作品。因为它根据环境光水平显示图片，所以每张图片看起来像纸上的真正艺术品。通过这种方式，电视将空间从一个普通的房间变成了一个艺术画廊。三星称之为这种惊人的功能艺术模式。策略: 我们的目标是将世界著名的博物馆带到 Ifa，同时让与会者体验框架艺术模式。我们觉得 Ifa 的与会者和媒体已经厌倦了充满无灵魂、无故事产品的无聊行业展览。我们希望以一种新的、新颖的方式向公众传达我们的产品。考虑到这一点，我们将 3 个博物馆的艺术品交付给 Ifa，让人们以虚拟画廊的形式享受框架艺术模式。执行/执行和工艺: 通过 3d 投影地图和 19 台框架电视，我们带了 3 家世界著名的博物馆去 Ifa，将这个空间变成了一个虚拟画廊，里面有普拉多博物馆的作品, 萨奇画廊和 Lumas。为了让人们感觉好像在一个真正的画廊里，我们在地板 (7 米 X 15 米) 和周围的 3 堵墙上使用了投影贴图。过渡效果使虚拟画廊感觉更加身临其境，因为作品从一个画廊变成了另一个画廊。19 台电视展示了画廊的艺术作品，以展示图片在框架电视上的真实程度。结果: Frame Gallery 允许人们体验 Frame Tv 如何在美学上改善生活方式，它是 Ifa 2017 访问量最大的地方之一。人们欣赏每台电视上的世界著名艺术，因为三个画廊的作品不断变化。这个虚拟画廊里 19 台电视的合奏是一个巨大的成功，有效地展示了艺术模式的生活方式的好处。展览被记录下来并制作成病毒式电影，视频也被用于零售，公众的反应是巨大的，从媒体上看到了 52,200 的反应，在社交媒体上看到了 22,300 的反应。

框架画廊

案例简介：The Brief : To Show How The Frame Tv Can Change A Living Space Into An Art Gallery With Art Mode, We Designed A Space Allowing People To Intimately Experience Art Mode At Ifa 2017. The Frame Tv Is Designed To Show Over 800 Pieces From The Samsung Art Store And Samsung Collection When The Tv Is Not In Use. Because It Shows Pictures According To Ambient Light Levels, Each Picture Looks Like A Real Piece Of Art On Paper. In This Way, The Tv Changes Space From An Ordinary Room Into An Art Gallery. Samsung Calls This Amazing Feature Art Mode. The Strategy : Our Aim Was To Bring World Famous Museums To Ifa While Allowing Attendees To Experience The Frame Art Mode. We Felt Attendees And Press At Ifa Have Grown Tired Of Boring Industry Exhibitions Full Of Soulless, Storyless Products. We Wanted To Communicate Our Product To The Public In A New And Novel Way. Bearing This In Mind, We Delivered Artwork From 3 Museums To Ifa, Allowing People Enjoy The Frame Art Mode In The Form OfA Virtual Gallery. The Execution/the Execution & Craft : With 3d Projection Mapping And 19 The Frame Tvs, We Took 3 World Famous Museums To Ifa, Turning The Space Into A Virtual Gallery With Works From Prado Museum, Saatchi Gallery, And Lumas. To Make People Feel As If They Were At An Actual Gallery, We Used Projection Mapping On The Floor (7m X 15m) And The 3 Walls Surrounding Them. Transition Effects Made The Virtual Gallery Feel More Immersive As Works Changed From One Gallery To The Next. 19 Tvs Displayed Art Pieces From The Galleries To Show How Real The Pictures Appeared On The Frame Tv. The Result : The Frame Gallery Allowed People To Experience How The Frame Tv Improves Lifestyle Aesthetically, And It Was One Of The Most Visited Places At Ifa 2017. People Appreciated World Famous Art On Each Tv As Works From The 3 Galleries Constantly Changed. The Ensemble Of 19 Tvs In This Virtual Gallery Was A Great Success That Effectively Demonstrated The Lifestyle Benefits Of Art Mode. The Exhibition Was Recorded And Made Into A Viral Film, With The Video Also Being Used For Retail, And The Public Response Was Tremendous, Seeing 52,200 Responses FromThe Press And 22,300 Responses Over Social Media.