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    追逐: Droga5的同一星球更多世界

    案例简介:

    追逐: Droga5的同一星球更多世界

    案例简介:

    Chase: Same Planet More World by Droga5

    案例简介:

    Chase: Same Planet More World by Droga5

    案例简介:

    追逐: Droga5的同一星球更多世界

    暂无简介

    Chase: Same Planet More World by Droga5

    暂无简介

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    广告公司: Droga5

    案例详情

    Launched in 2016, Chase Sapphire quickly became the credit card for the inspired millennial - creating a cult following among card holders who viewed travel, luxury and life differently from the way competitors had traditionally talked to them. To maintain this momentum, this year’s campaign continues to reflect the values and aesthetics that resonate so deeply with the audience. The creative is built around the notion that with Sapphire, simply doing more of the same can put you one step ahead. Suddenly, everyday moments can lead to something bigger. A regular rideshare becomes a ticket to your next big trip. A normal dinner out gets you closer to your next vacation. Flipping the category trope of celebrities simply as spokespeople, Droga5 wanted to weave celebrities more intrinsically into the world of Sapphire. In the films, they punctuate and color the hero’s experiences with credible cameos. Partnering with renowned musician/producer Mark Ronson to serve as music supervisor for the entire campaign, he hand selected tracks for each film as well as provided exclusive playlists for cardholders and appearances at Sapphire hosted Sundance Film Festival events. Alongside Mark are partnerships with acclaimed actor Awkwafina and Gabrielle Union-Wade and basketballer Dwyane Wade who also feature in the campaign.Each film was meticulously crafted, choreographed and created practically in camera by director Oscar Hudson. CreditsClient Chase SapphireCampaign Same Planet More WorldTitle “Dip”, “Sizzle”, “Shuffle”Launch Date January 9, 2020Agency Droga5 NYCreative Chairman David DrogaGlobal Chief Creative Officer Neil HeymannCo-Chief Creative Officer Tim GordonCo-Chief Creative Officer Felix RichterExecutive Creative Director Juliana CobbAssociate Creative Director George McQueenAssociate Creative Director Tom McQueenArt Director Tobias LindborgCopywriter Felix KarlssonArt Director Jasper YuCopywriter Danielle GasbarroDesign Director Chance MedderDesign Director Mark YoonJunior Designer Kenisha RullanAssociate Design Director Dan PulitoSenior Designer Lia SfiligojChief Creation Officer Sally-Ann DaleDirector of Film Production Jesse BrihnGroup Executive Producer, Film Tricia Lentini HimotSenior Producer, Film Brandon ChenAssociate Producer, Film Andres RiverosAssociate Producer, Film Kenya AgunloyeMusic Supervisor Mike LadmanDirector of Art Production Cliff LewisAssociate Director, Art Production Bianca EscobarDirector of Print & Fabrication Rob LugoAssociate Director, Print & Fabrication Riely Clough Executive Producer, Print Cindy PerezCo-Director, Interactive Production Tasha CroninCo-Director, Interactive Production Justin DurazzoExecutive Producer, Interactive Jenn MannProducer, Interactive Hannah AdesDirector of Business Affairs Dan SimonettiAssociate Director, Business Affairs Tom VendittelliGlobal Chief Strategy Officer Jonny BauerGroup Strategy Director Ramon JimenezStrategy Director Emily MulveySenior Strategist Matt Forster Chief Media Officer Colleen LeddyCommunication Strategy Director Mike PignoneSenior Communications Strategist Mark LongacreSenior Communications Strategist Ashley Van Der LaanCommunications Strategist Molly KleinGroup Data Strategy Director Lily NgSenior Data Strategist Joy McKenzieExecutive Group Account Director Lauren LaValleAccount Director Annie SherbonAccount Director Rich BloomAccount Manager Daniel LawrenceAssociate Account Manager Miguel AtkinsProgram Manager Audrey WeberSenior Project Manager Sarah Arrillaga Client JPMorgan ChaseJPMorgan Chase Chief Brand Officer Leanne FremarChase Executive Creative Director Amee ShahExecutive Director,Chase Card Brand & Advertising Catherine RoseVice President, Sapphire Brand & Advertising Zoe ZeiglerVice President, Sapphire Brand & Advertising Almaris AcinVice President, Chase Social Media Alyssa MccallanChief Executive Officer,Chase Consumer Lending Marianne LakePresident, Chase Branded Cards Catherine HoganManaging Director, Head of Chase Sapphire Matthew MassauaExecutive Director, Sapphire Marketing Adele ChandlerProduction PulseDirector Oscar HudsonDP Albert SalasPresident of Commercials and Branded Davud KarbassiounManaging Director Hillary RogersExecutive Producer Darren FoldesLine Producer Paul UreProduction Designer Rob PearsonWardrobe Elise VelascoEditorial Cosmo StEditor Paul Hardcastle (Cosmo Street /Trim)Executive Producer Maura WoodwardSenior Producer Paolo SolarteAssistant Editor Kyle MoriartyPost Production FramestoreExecutive Producer / President James RazzallVFX Supervisor Steve Drew, Matt PascuzziShoot Supervision Michael Ralla, Steve DrewSenior Producer Nick FraserSenior Producer Maura HurleyProducer PJ StegallTelecine Beau LeonTelecine Producer Andrew McLintockCompositing Steve Drew, Matt Pascuzzi, Karch Coon,Jose Arauz, Eric Sibley, Nick Tanner, ChrisSonia, Kieran Walsh, Zavier Mojica, ElainaBrillantes, Brianna Reynolds, Bruno de laCalva, Gretchen Capatan, Craig TozziMatte Painting Ben Walant + Callum McKevenyVFX Editor Jacob SadowskySound Design/Mix Wave StudiosSound Designer/Mixer Aaron ReynoldsExecutive Producer Vicky FerraroAssociate Producer Eleni GiannopoulosProduction Company (Graphics/Interactive) Second ChildManaging Director Scott ChinnSenior Retoucher Mike VorassiSenior Retoucher Natasha KaserSenior Retoucher John Clendenen Senior Retouching Producer Michael Mockler Lead Production Artist Donald OngProduction Artist Joseph BarrilleGraphics Producer Nereida VallesQuality Control Specialist Hoyu YiuPhotographer Joao CanzianiPhotographer’s Agent Dana Eudy @ Giant Artists

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