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荷兰磨坊: 秘密支持者
案例简介:
荷兰磨坊: 秘密支持者
案例简介:
Dutch Mill: The Secret Supporter
案例简介:
Dutch Mill: The Secret Supporter
案例简介:
荷兰磨坊: 秘密支持者
暂无简介
Dutch Mill: The Secret Supporter
暂无简介
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案例详情
Dutch Mill, a popular drinking yogurt brand in Thailand, launched a new campaign promoting healthy drinks for Thais to happily survive during COVID-19 quarantine. The army of Dutch Mill girls joined a popular survival shooter game helping players to win the game by giving survival boxes, to boost the player’s power. Tedros Adhanom, Director-General of WHO, has released guidelines preventing and look after oneself during quarantine time. “Mental health is as important as physical health,” said Adhanom. One part that WHO also mentioned is that people should relieve stress by “playing a game”. This campaign is emphasized on Dutch Mill’s brand statement that we are the one who always gives benefits, energy, and freshness to all Thai teenagers in their real-life or even in the game. This time we wisely aim to target by using Real-Time Interactive, seeking what targets are interested in or enjoy. For the 1st time, Dutch Mill sends the army of Dutch Mill girls to join a popular survival shooting game with the special missions. No Violence, No competition, they just simply deliver in-game health care packages, by giving survival boxes, to boost the player’s power. Focusing on creating health benefits to refresh any players, to make gamers healthier than ever before.
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