本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
春天是我们的事
案例简介:学分
春天是我们的事
案例简介:Credits
Spring's OUR thing
案例简介:学分
Spring's OUR thing
案例简介:Credits
春天是我们的事
暂无简介
Spring's OUR thing
暂无简介
基本信息
- 广告品牌: Dobbies Garden Centres
- 发布日期: 2024-04
- 行业领域: 房产/安防 , 生活服务 , 房地产 , 商场超市 , 建材/家居
- 媒体类别: 海报/平面 , 短视频 , 音频 , 图文
- 广告语言: 英语
- 媒介平台: 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Dobbies, the UK’s leading garden centre retailer, has unveiled a major new multichannel campaign, ‘Spring’s OUR thing’ developed in partnership with creative agency elvis. Dobbies has worked with elvis to create a new spring campaign, positioning the brand as champions of garden living: the act of being in and enjoying your garden space to work, play and grow. Showcasing this ethos alongside Dobbies’ product range, the campaign aims to increase awareness and consideration, and give customers reasons to visit frequently around the spring season. The campaign is grounded in the insight that people feel more optimistic in spring than in any other season. New research from Dobbies by Censuswide shows that 71% of Brits say being close to nature helps them relax and 41% of respondents who use their garden for activities say being in the garden brightens their mood. A quirky, humorous 30-second hero film, directed by Alex Cooper at Lobster, acts as a passionate call-to-arms, motivating one and all to push the joys of spring further, with a little boost from Dobbies. The character-driven spot features one person delivering a script to camera and to the nation, showing the character in various gardens while interacting with a different gardener, product and situation each time.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善