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苹果派热狗
案例简介：雪佛兰今天宣布与屡获殊荣的厨师，餐馆老板和有影响力的电视烹饪明星Guy Fieri合作，创造终极球场小吃-苹果派热狗。苹果派热狗将两种典型的美国食品融合在一起，成为一种值得渴望的零食，其灵感来自著名的雪佛兰电视广告1975年。广告的叮当声断言 “棒球、热狗、苹果派和雪佛兰在美国古老的地方一起走。” 雪佛兰邀请Flavortown市长盖伊·菲里 (Guy Fieri) 领导配方的开发和创造。盖伊·菲里 (guy Fieri) 说: “作为一个长期的雪佛兰家伙，在梦想场游戏 (Field of Dreams Game) 为美国职业棒球大联盟 (MLB) 一起制作这款时髦的复古小吃真是太棒了。”“我迫不及待地想看到粉丝们的反应，因为他们第一次吃苹果派热狗!” 独一无二的食谱将采用全牛肉热狗，苹果派馅料和Fieri的招牌培根果酱，包裹在片状馅饼皮中，上面撒上苹果芥末毛毛雨，苹果派香料和demerara糖。8月12日，苹果派热狗将专门提供给GEICO在爱荷华州Dyersville举办的Dreams Field的MLB与会者。雪佛兰营销副总裁史蒂夫·马约罗斯 (Steve Majoros) 表示: “从大联盟到当地社区团队，雪佛兰一直是棒球的骄傲支持者。”“我们对苹果派热狗感到兴奋，因为它可以帮助我们庆祝并与美国职业棒球大联盟 (Field of Dreams Game) 的球迷社区建立联系，这是一项独特的美国赛事。”受同名1989环球影业电影的启发，并在球迷最喜欢的目的地举行，美国职棒大联盟在梦想场比赛标志着有史以来第一场大联盟比赛在爱荷华州举行。GEICO提出的梦想场MLB将在下午7点Dyersville电影场地附近建造的临时棒球场上进行。美国东部时间周四8月12日，并将在福克斯全国播出。美国麦肯为雪佛兰制作的电影广告，类别为: 汽车。
苹果派热狗
案例简介：Chevrolet today announced a collaboration with Guy Fieri, award-winning chef, restaurateur and influential television culinary star, to create the ultimate ballpark snack – the Apple Pie Hot Dog. The Apple Pie Hot Dog, which brings together two quintessentially American foods in a single and crave-worthy snack, is inspired by a notable Chevrolet television advertisement from 1975. The ad’s jingle asserted “baseball, hot dogs, apple pie and Chevrolet go together in the good old U.S.A.” Chevy enlisted Guy Fieri, the mayor of Flavortown, to lead the development and creation of the recipe. “As a long-time Chevy guy, it’s awesome to be working together on this funky throwback snack for the MLB at Field of Dreams Game,” said Guy Fieri. “I can’t wait to see the reactions from fans as they take their first bite of the Apple Pie Hot Dog!” The one-of-a-kind recipe will feature an all-beef hot dog, apple pie filling, and Fieri’s signature bacon jam, enveloped in flaky pie crust, and topped with an apple mustard drizzle, apple pie spice, and demerara sugar. The Apple Pie Hot Dog will be offered exclusively to attendees of MLB at Field of Dreams presented by GEICO in Dyersville, Iowa, on Aug. 12. "From the major leagues to local community teams, Chevrolet has long been a proud supporter of baseball," said Steve Majoros, vice president, Chevrolet Marketing. "We’re excited about the Apple Pie Hot Dog because it helps us celebrate and connect with a community of fans at the MLB at Field of Dreams Game, a uniquely American event." Inspired by the 1989 Universal Pictures film of the same name and held at the fan-favorite destination, the MLB at Field of Dreams Game marks the first Major League game ever held in the state of Iowa. MLB at Field of Dreams Presented by GEICO will be played at a temporary ballpark built adjacent to the movie site in Dyersville, at 7 p.m. ET on Thursday, Aug. 12, and will be nationally broadcast on FOX. Film advertisement created by McCann, United States for Chevrolet, within the category: Automotive.
Apple Pie Hot Dog
案例简介：雪佛兰今天宣布与屡获殊荣的厨师，餐馆老板和有影响力的电视烹饪明星Guy Fieri合作，创造终极球场小吃-苹果派热狗。苹果派热狗将两种典型的美国食品融合在一起，成为一种值得渴望的零食，其灵感来自著名的雪佛兰电视广告1975年。广告的叮当声断言 “棒球、热狗、苹果派和雪佛兰在美国古老的地方一起走。” 雪佛兰邀请Flavortown市长盖伊·菲里 (Guy Fieri) 领导配方的开发和创造。盖伊·菲里 (guy Fieri) 说: “作为一个长期的雪佛兰家伙，在梦想场游戏 (Field of Dreams Game) 为美国职业棒球大联盟 (MLB) 一起制作这款时髦的复古小吃真是太棒了。”“我迫不及待地想看到粉丝们的反应，因为他们第一次吃苹果派热狗!” 独一无二的食谱将采用全牛肉热狗，苹果派馅料和Fieri的招牌培根果酱，包裹在片状馅饼皮中，上面撒上苹果芥末毛毛雨，苹果派香料和demerara糖。8月12日，苹果派热狗将专门提供给GEICO在爱荷华州Dyersville举办的Dreams Field的MLB与会者。雪佛兰营销副总裁史蒂夫·马约罗斯 (Steve Majoros) 表示: “从大联盟到当地社区团队，雪佛兰一直是棒球的骄傲支持者。”“我们对苹果派热狗感到兴奋，因为它可以帮助我们庆祝并与美国职业棒球大联盟 (Field of Dreams Game) 的球迷社区建立联系，这是一项独特的美国赛事。”受同名1989环球影业电影的启发，并在球迷最喜欢的目的地举行，美国职棒大联盟在梦想场比赛标志着有史以来第一场大联盟比赛在爱荷华州举行。GEICO提出的梦想场MLB将在下午7点Dyersville电影场地附近建造的临时棒球场上进行。美国东部时间周四8月12日，并将在福克斯全国播出。美国麦肯为雪佛兰制作的电影广告，类别为: 汽车。
Apple Pie Hot Dog
案例简介：Chevrolet today announced a collaboration with Guy Fieri, award-winning chef, restaurateur and influential television culinary star, to create the ultimate ballpark snack – the Apple Pie Hot Dog. The Apple Pie Hot Dog, which brings together two quintessentially American foods in a single and crave-worthy snack, is inspired by a notable Chevrolet television advertisement from 1975. The ad’s jingle asserted “baseball, hot dogs, apple pie and Chevrolet go together in the good old U.S.A.” Chevy enlisted Guy Fieri, the mayor of Flavortown, to lead the development and creation of the recipe. “As a long-time Chevy guy, it’s awesome to be working together on this funky throwback snack for the MLB at Field of Dreams Game,” said Guy Fieri. “I can’t wait to see the reactions from fans as they take their first bite of the Apple Pie Hot Dog!” The one-of-a-kind recipe will feature an all-beef hot dog, apple pie filling, and Fieri’s signature bacon jam, enveloped in flaky pie crust, and topped with an apple mustard drizzle, apple pie spice, and demerara sugar. The Apple Pie Hot Dog will be offered exclusively to attendees of MLB at Field of Dreams presented by GEICO in Dyersville, Iowa, on Aug. 12. "From the major leagues to local community teams, Chevrolet has long been a proud supporter of baseball," said Steve Majoros, vice president, Chevrolet Marketing. "We’re excited about the Apple Pie Hot Dog because it helps us celebrate and connect with a community of fans at the MLB at Field of Dreams Game, a uniquely American event." Inspired by the 1989 Universal Pictures film of the same name and held at the fan-favorite destination, the MLB at Field of Dreams Game marks the first Major League game ever held in the state of Iowa. MLB at Field of Dreams Presented by GEICO will be played at a temporary ballpark built adjacent to the movie site in Dyersville, at 7 p.m. ET on Thursday, Aug. 12, and will be nationally broadcast on FOX. Film advertisement created by McCann, United States for Chevrolet, within the category: Automotive.
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