Award-winning actor Micheal Ward has fronted a new national cinema campaign devised by arts charity BAFTA and UK cinema advertising market leader Digital Cinema Media (DCM) to inspire the creative talent of tomorrow to pursue a career in the screen industries.   It includes a 90-second trailer for the big screen created by DCM’s creative arm, DCM Studios and independent production company, Common People Films (CMN PPL), with stories inspired by some of the young people BAFTA has supported to realise their creative potential. It rolls out in cinemas across the UK from today until 17 January 2024, and is found on YouTube @BAFTA here.  ‘Follow Your Spark’ is the second collaboration between BAFTA and DCM following last year’s ‘Behind Every Bafta’ cinema campaign. This year’s campaign was conceived by director Jeaniq Amihyia around the concept of following your creative spark, or in Micheal Ward’s words, “the exact moment you unlock your true passion” as well as the ways in which BAFTA can help develop your career. Ward won the EE BAFTA Film Awards’ EE Rising Star Award in 2020, and his impressive credits include Steve McQueen’s Small Axe series, Top Boy, and Sam Mendes’ Empire of Light. Amihyia, director and photographer, is founder of The Starting Seven – a community-based production studio in London prioritises working with young creatives regardless of race, gender or sexual orientation.