Immigrant Songs|海报/平面|广告营销案例【ADGuider广告指南】

移民歌曲

案例简介：为什么这项工作与媒体相关？任何媒体的主要目的都是与观众交流以传递信息和娱乐。移民歌曲不仅可以做到这一点，还可以积极改变数百万美国移民的生活方式。移民歌曲是音乐家、律师和媒体合作的产物，旨在接触生活在边境偏远社区的合法移民，有实用的易于理解的法律建议，可以帮助他们应对侵犯公民权利的行为。移民歌曲是忠于文化的音乐，精心策划的歌词旨在教导人们最基本的公民权利。背景种族貌相。非法逮捕和监禁。与家人分离的孩子。每天，生活在美国南部边境孤立社区的合法移民都会遭受侵犯法律的公民权利。这些移民容易受到伤害，而且往往没有受过教育，他们不知道法律或他们的权利，这使得他们很容易成为一个介于零容忍和大量非法移民之间的系统的牺牲品。向他们提供信息是复杂的，因为许多人不会说英语，生活在沙漠的偏远和不发达地带，手机接收有限，没有数据覆盖。目标是通过易于理解的法律咨询到达这些无法到达的社区，帮助他们处理侵犯公民权利的行为。描述创意/见解 (30% 的选票) 当地电台是唯一能够接触到生活在美国南部边境孤立社区的90% 移民的媒体。律师和音乐家们第一次聚在一起，将复杂的移民法翻译成容易理解的法律建议，嵌入Corridos的歌词中。 Corridos是边境上最流行的音乐类型，歌词谈论现实生活中的挣扎。所有当地的西班牙广播电台都在边境两侧传播这种墨西哥地区民歌。因此，音乐成为一种理想的格式，以一种可以被记忆和重复的方式传递实用的法律信息。描述策略 (20% 的选票) 通过与地区民歌音乐家和移民律师合作，创作了歌词中嵌入实用法律建议的歌曲，同时保持真实和与文化相关。这些歌曲像任何其他歌曲一样，通过传统的音乐渠道发行，并继续获得自己的吸引力。公关活动支持每次发布，旨在获得国家新闻媒体的关注和支持，并提高当地广播电台对歌曲的播出时间。每首新歌都有不同的法律主题，为最常见的民事权利侵权情况提供具体的法律建议。描述执行情况 (20% 的选票) 第一首歌是由格莱美拉丁裔冠军Flor de Toloache乐队演唱的。“El Corrido de David y Goliat” 于2019年2月22日发布，并由Billboard发布。直到今天，它仍然越来越受预期观众的欢迎。此次发布还得到公关活动的支持，引起了新闻媒体的注意。Flor de Toloache接受了美国有线电视新闻网、Telemundo电视台和其他当地新闻的采访。他们继续在所有现场表演中宣传他们的移民歌曲。第二首歌很快就发行了。跨境当地乐队已经将这些歌曲作为自己的歌曲，在餐馆、酒吧和婚礼上表演。移民歌曲是一项持续的举措，接下来的三首歌曲目前正在后期制作中。虽然预期的媒体是本地广播，但所有歌曲也在Spotify和YouTube等主流音乐频道中播出。列出结果 (30% 的选票) 在发布后的第一周，第一首移民歌曲在美国13个州以及墨西哥10个州的当地广播电台播出。播放这首歌的大多数当地广播电台都位于美国/墨西哥边境附近，Corridos音乐类型最受欢迎。报道此次发布的一些新闻媒体是Billboard、CNN、Telemundo和Univision，以及许多其他本地频道。 Flor de Toloache乐队接受了美国有线电视新闻网和Telemundo电视台的采访，并继续在所有活动中宣传他们的移民歌曲。最重要的是，跨境当地乐队将这些歌曲作为自己的歌曲，在餐馆、酒吧和婚礼上表演，一次又一次地向观众提供有价值的法律建议。

移民歌曲

案例简介：Why is this work relevant for Media? The main purpose of any media is to communicate with an audience to deliver information and entertainment. Immigrant Songs can do not only that, but also positively change how millions of U.S. immigrants live. Immigrant Songs is the product of a collaboration between musicians, lawyers, and media, to reach legal immigrants living in isolated communities along the border, with practical easy-to-understand legal advice that can help them cope with civil rights violations. Immigrant Songs is music that is true to culture, with carefully curated lyrics that aim to teach people about their most basic civil rights. Background Racial profiling. Unlawful arrests and incarcerations. Children separated from their families. Every day, legal immigrants living in isolated communities along the U.S. Southern border suffer civil rights violations that infringe the law. Vulnerable and often uneducated, these immigrants don’t know the law or their rights, making them easy prey for a system caught between zero tolerance and a huge influx of illegal immigration. Reaching them with information is complicated, since many don't speak English, and live in remote and underdeveloped stretches of the desert, with limited cellphone reception and no data coverage. The objective is to reach these unreachable communities with easy to understand legal advice that can help them deal with civil rights violations. Describe the creative idea/insights (30% of vote) The only media able to reach 90% of all immigrants living in isolated communities along the U.S. Southern border is local radio. For the first time, lawyers and musicians got together to translate complex immigration laws into easy to understand legal advice embedded into the lyrics of Corridos. Corridos are the most popular music genre along the border, with lyrics that talk about real-life struggles. All local Hispanic radio stations transmit this genre of regional Mexican folk songs, on both sides of the border. And so, music becomes the ideal format to deliver practical legal information in a way that can be memorized and repeated again and again. Describe the strategy (20% of vote) By partnering with regional folk-song musicians and immigration lawyers, songs with practical legal advice embedded in the lyrics are created, while staying true and relevant to culture. The songs are released like any other song, through the customary music channels, and continue to gain traction on their own. A PR campaign supports each release, aiming to gain the attention and support of national news media, and to boost the air-time given to the songs by local radio stations. Each new song features a different legal topic, delivering specific legal advice for the most common civil rights infringement situations. Describe the execution (20% of vote) The first song was performed by the band Flor de Toloache, who are Grammy Latino winners. "El Corrido de David y Goliat" was released on 02/22/2019, and the launch was featured by Billboard. It continues to become more popular with the intended audience up to this day. The launch was also supported by a PR campaign, which caught the attention of news media. Flor de Toloache were interviewed by CNN, Telemundo, and other local news. They continue to promote their Immigrant Song in all their live performances. A second song was released soon after. Local bands across the border have already adopted the songs as their own, performing them in restaurants, bars, and weddings. Immigrant Songs is an ongoing initiative, the next three songs are currently in postproduction. Although the intended media is local radio, all songs are also featured in mainstream music channels such as Spotify and YouTube. List the results (30% of vote) During the first week after the launch, the first Immigrant Song was aired throughout local radio stations in 13 states across the U.S., as well as 10 states across Mexico. The majority of local radio stations that aired the song are located near the U.S./Mexico border, where the Corridos music genre is most popular. Some of the news media that covered the launch were Billboard, CNN, Telemundo and Univision, among many other local channels. The band Flor de Toloache were interviewed by CNN and Telemundo, and continue to promote their Immigrant Song in all their events. Most important of all, local bands across the border have adopted the songs as their own, performing them in restaurants, bars, and weddings, delivering valuable legal advice to their audiences, time and again.

Immigrant Songs

案例简介：为什么这项工作与媒体相关？任何媒体的主要目的都是与观众交流以传递信息和娱乐。移民歌曲不仅可以做到这一点，还可以积极改变数百万美国移民的生活方式。移民歌曲是音乐家、律师和媒体合作的产物，旨在接触生活在边境偏远社区的合法移民，有实用的易于理解的法律建议，可以帮助他们应对侵犯公民权利的行为。移民歌曲是忠于文化的音乐，精心策划的歌词旨在教导人们最基本的公民权利。背景种族貌相。非法逮捕和监禁。与家人分离的孩子。每天，生活在美国南部边境孤立社区的合法移民都会遭受侵犯法律的公民权利。这些移民容易受到伤害，而且往往没有受过教育，他们不知道法律或他们的权利，这使得他们很容易成为一个介于零容忍和大量非法移民之间的系统的牺牲品。向他们提供信息是复杂的，因为许多人不会说英语，生活在沙漠的偏远和不发达地带，手机接收有限，没有数据覆盖。目标是通过易于理解的法律咨询到达这些无法到达的社区，帮助他们处理侵犯公民权利的行为。描述创意/见解 (30% 的选票) 当地电台是唯一能够接触到生活在美国南部边境孤立社区的90% 移民的媒体。律师和音乐家们第一次聚在一起，将复杂的移民法翻译成容易理解的法律建议，嵌入Corridos的歌词中。 Corridos是边境上最流行的音乐类型，歌词谈论现实生活中的挣扎。所有当地的西班牙广播电台都在边境两侧传播这种墨西哥地区民歌。因此，音乐成为一种理想的格式，以一种可以被记忆和重复的方式传递实用的法律信息。描述策略 (20% 的选票) 通过与地区民歌音乐家和移民律师合作，创作了歌词中嵌入实用法律建议的歌曲，同时保持真实和与文化相关。这些歌曲像任何其他歌曲一样，通过传统的音乐渠道发行，并继续获得自己的吸引力。公关活动支持每次发布，旨在获得国家新闻媒体的关注和支持，并提高当地广播电台对歌曲的播出时间。每首新歌都有不同的法律主题，为最常见的民事权利侵权情况提供具体的法律建议。描述执行情况 (20% 的选票) 第一首歌是由格莱美拉丁裔冠军Flor de Toloache乐队演唱的。“El Corrido de David y Goliat” 于2019年2月22日发布，并由Billboard发布。直到今天，它仍然越来越受预期观众的欢迎。此次发布还得到公关活动的支持，引起了新闻媒体的注意。Flor de Toloache接受了美国有线电视新闻网、Telemundo电视台和其他当地新闻的采访。他们继续在所有现场表演中宣传他们的移民歌曲。第二首歌很快就发行了。跨境当地乐队已经将这些歌曲作为自己的歌曲，在餐馆、酒吧和婚礼上表演。移民歌曲是一项持续的举措，接下来的三首歌曲目前正在后期制作中。虽然预期的媒体是本地广播，但所有歌曲也在Spotify和YouTube等主流音乐频道中播出。列出结果 (30% 的选票) 在发布后的第一周，第一首移民歌曲在美国13个州以及墨西哥10个州的当地广播电台播出。播放这首歌的大多数当地广播电台都位于美国/墨西哥边境附近，Corridos音乐类型最受欢迎。报道此次发布的一些新闻媒体是Billboard、CNN、Telemundo和Univision，以及许多其他本地频道。 Flor de Toloache乐队接受了美国有线电视新闻网和Telemundo电视台的采访，并继续在所有活动中宣传他们的移民歌曲。最重要的是，跨境当地乐队将这些歌曲作为自己的歌曲，在餐馆、酒吧和婚礼上表演，一次又一次地向观众提供有价值的法律建议。

Immigrant Songs

案例简介：Why is this work relevant for Media? The main purpose of any media is to communicate with an audience to deliver information and entertainment. Immigrant Songs can do not only that, but also positively change how millions of U.S. immigrants live. Immigrant Songs is the product of a collaboration between musicians, lawyers, and media, to reach legal immigrants living in isolated communities along the border, with practical easy-to-understand legal advice that can help them cope with civil rights violations. Immigrant Songs is music that is true to culture, with carefully curated lyrics that aim to teach people about their most basic civil rights. Background Racial profiling. Unlawful arrests and incarcerations. Children separated from their families. Every day, legal immigrants living in isolated communities along the U.S. Southern border suffer civil rights violations that infringe the law. Vulnerable and often uneducated, these immigrants don’t know the law or their rights, making them easy prey for a system caught between zero tolerance and a huge influx of illegal immigration. Reaching them with information is complicated, since many don't speak English, and live in remote and underdeveloped stretches of the desert, with limited cellphone reception and no data coverage. The objective is to reach these unreachable communities with easy to understand legal advice that can help them deal with civil rights violations. Describe the creative idea/insights (30% of vote) The only media able to reach 90% of all immigrants living in isolated communities along the U.S. Southern border is local radio. For the first time, lawyers and musicians got together to translate complex immigration laws into easy to understand legal advice embedded into the lyrics of Corridos. Corridos are the most popular music genre along the border, with lyrics that talk about real-life struggles. All local Hispanic radio stations transmit this genre of regional Mexican folk songs, on both sides of the border. And so, music becomes the ideal format to deliver practical legal information in a way that can be memorized and repeated again and again. Describe the strategy (20% of vote) By partnering with regional folk-song musicians and immigration lawyers, songs with practical legal advice embedded in the lyrics are created, while staying true and relevant to culture. The songs are released like any other song, through the customary music channels, and continue to gain traction on their own. A PR campaign supports each release, aiming to gain the attention and support of national news media, and to boost the air-time given to the songs by local radio stations. Each new song features a different legal topic, delivering specific legal advice for the most common civil rights infringement situations. Describe the execution (20% of vote) The first song was performed by the band Flor de Toloache, who are Grammy Latino winners. "El Corrido de David y Goliat" was released on 02/22/2019, and the launch was featured by Billboard. It continues to become more popular with the intended audience up to this day. The launch was also supported by a PR campaign, which caught the attention of news media. Flor de Toloache were interviewed by CNN, Telemundo, and other local news. They continue to promote their Immigrant Song in all their live performances. A second song was released soon after. Local bands across the border have already adopted the songs as their own, performing them in restaurants, bars, and weddings. Immigrant Songs is an ongoing initiative, the next three songs are currently in postproduction. Although the intended media is local radio, all songs are also featured in mainstream music channels such as Spotify and YouTube. List the results (30% of vote) During the first week after the launch, the first Immigrant Song was aired throughout local radio stations in 13 states across the U.S., as well as 10 states across Mexico. The majority of local radio stations that aired the song are located near the U.S./Mexico border, where the Corridos music genre is most popular. Some of the news media that covered the launch were Billboard, CNN, Telemundo and Univision, among many other local channels. The band Flor de Toloache were interviewed by CNN and Telemundo, and continue to promote their Immigrant Song in all their events. Most important of all, local bands across the border have adopted the songs as their own, performing them in restaurants, bars, and weddings, delivering valuable legal advice to their audiences, time and again.

移民歌曲

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Immigrant Songs

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移民歌曲

移民歌曲

Immigrant Songs

Immigrant Songs

移民歌曲

Immigrant Songs

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