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爱情之歌
案例简介：立即释放 彩蛋电影的凯文 · 菲茨杰拉德导演了爱情歌曲，Draftfcb 的新 TVC 为懦弱和恩根。50 秒的 romcom 以一个古怪的皮卡为特色，包括一些愚蠢的舞蹈动作，以乔治 · 哈里森的《我对你的想法》为背景，外加一根奶昔的第二根稻草。 “我们一直在寻找感觉良好、处于劣势的正确感觉, 凯文说: “当明星爱上浪漫喜剧中的普通人时，你会得到一个，给了我们所有人希望。”。“关键因素是舞蹈的幽默和她发现自己被他的愚蠢迷住的微妙时刻之间的平衡; 平衡两者，这样舞蹈就不会变得太闹剧，浪漫的时刻也不会变得太不和谐。危险的是，我们过于强调舞蹈的幽默，忽视了这首先是一个爱情故事，一个零到英雄的故事。" 现场有杰森 · 卢姆和金伯利 · 马伦的精彩表演。“重要的是，他不觉得自己是一个伟大的舞者: 我想让他看起来像一个完整的业余爱好者，做一些他看到的动作，这样你就可以跳舞了, 但是他需要一种超越他缺乏技能的自发性和被抛弃的感觉。” 由 Draftfcb 的迈克 · 巴恩韦尔、亚伦 · 哈里斯、斯科特 · 福勒和克里斯 · 德 · 维利耶斯构思的爱情故事由阿拉德 · 德 · 斯密特拍摄，由 Riot 的戈登 · 米德利编辑。 你可以观察并嵌入 http://www.youtube.com/watch?v=S_j-nj83o3I 。 要查看更多凯文的作品，请访问 www.eggfilms.tv。
爱情之歌
案例简介：For Immediate Release Egg Films’ Kevin Fitzgerald directed Love Song, Draftfcb’s new TVC for Wimpy and Engen. The 50-second romcom features a quirky pickup involving some goofy dance moves set to George Harrison’s Got My Mind Set On You, plus a second straw for a milkshake. “We were looking for the feel-good, underdog-comes-right feeling, the one you get when the star falls in love with the ordinary bloke in the romantic comedy and gives us all hope,” says Kevin. “The key element was the balance between the humour of the dance and the delicate moment when she finds herself charmed by his goofiness; balancing the two so that the dance never becomes too slapstick and the romantic moment never becomes too schmaltzy. The danger was that we placed too much emphasis on the humour of the dance and ignored the fact that this is first and foremost a love story, a zero-to-hero story.” The spot features great performances by Jason Lume and Kimberley Marren. “It was important that he didn’t feel like a great dancer: I wanted him to look like a complete amateur doing some moves he saw on So You Think You Can Dance, but there needed to be a spontaneity and sense of abandon to him that transcends his lack of skill.” Conceived by Draftfcb’s Mike Barnwell, Aaron Harris, Scott Fowler and Chris de Villiers, Love Story was shot by Alard de Smidt and edited by Riot’s Gordon Midgely. You can watch and embed the spot at http://www.youtube.com/watch?v=S_j-nj83o3I. To view more of Kevin’s work, visit www.eggfilms.tv.
Love Song
案例简介：立即释放 彩蛋电影的凯文 · 菲茨杰拉德导演了爱情歌曲，Draftfcb 的新 TVC 为懦弱和恩根。50 秒的 romcom 以一个古怪的皮卡为特色，包括一些愚蠢的舞蹈动作，以乔治 · 哈里森的《我对你的想法》为背景，外加一根奶昔的第二根稻草。 “我们一直在寻找感觉良好、处于劣势的正确感觉, 凯文说: “当明星爱上浪漫喜剧中的普通人时，你会得到一个，给了我们所有人希望。”。“关键因素是舞蹈的幽默和她发现自己被他的愚蠢迷住的微妙时刻之间的平衡; 平衡两者，这样舞蹈就不会变得太闹剧，浪漫的时刻也不会变得太不和谐。危险的是，我们过于强调舞蹈的幽默，忽视了这首先是一个爱情故事，一个零到英雄的故事。" 现场有杰森 · 卢姆和金伯利 · 马伦的精彩表演。“重要的是，他不觉得自己是一个伟大的舞者: 我想让他看起来像一个完整的业余爱好者，做一些他看到的动作，这样你就可以跳舞了, 但是他需要一种超越他缺乏技能的自发性和被抛弃的感觉。” 由 Draftfcb 的迈克 · 巴恩韦尔、亚伦 · 哈里斯、斯科特 · 福勒和克里斯 · 德 · 维利耶斯构思的爱情故事由阿拉德 · 德 · 斯密特拍摄，由 Riot 的戈登 · 米德利编辑。 你可以观察并嵌入 http://www.youtube.com/watch?v=S_j-nj83o3I 。 要查看更多凯文的作品，请访问 www.eggfilms.tv。
Love Song
案例简介：For Immediate Release Egg Films’ Kevin Fitzgerald directed Love Song, Draftfcb’s new TVC for Wimpy and Engen. The 50-second romcom features a quirky pickup involving some goofy dance moves set to George Harrison’s Got My Mind Set On You, plus a second straw for a milkshake. “We were looking for the feel-good, underdog-comes-right feeling, the one you get when the star falls in love with the ordinary bloke in the romantic comedy and gives us all hope,” says Kevin. “The key element was the balance between the humour of the dance and the delicate moment when she finds herself charmed by his goofiness; balancing the two so that the dance never becomes too slapstick and the romantic moment never becomes too schmaltzy. The danger was that we placed too much emphasis on the humour of the dance and ignored the fact that this is first and foremost a love story, a zero-to-hero story.” The spot features great performances by Jason Lume and Kimberley Marren. “It was important that he didn’t feel like a great dancer: I wanted him to look like a complete amateur doing some moves he saw on So You Think You Can Dance, but there needed to be a spontaneity and sense of abandon to him that transcends his lack of skill.” Conceived by Draftfcb’s Mike Barnwell, Aaron Harris, Scott Fowler and Chris de Villiers, Love Story was shot by Alard de Smidt and edited by Riot’s Gordon Midgely. You can watch and embed the spot at http://www.youtube.com/watch?v=S_j-nj83o3I. To view more of Kevin’s work, visit www.eggfilms.tv.
爱情之歌
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Love Song
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基本信息
- 广告品牌： Engen & Wimpy
- 发布日期： 2013-03-17
- 行业领域： 汽车/工具
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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