Reason 36|海报/平面|广告营销案例【ADGuider广告指南】

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原因 36

案例简介：“生活有无数的理由” 是伊梅尔道格维发起的一场运动斯洛文尼亚机构和癌症患者协会有意沟通无数人的积极能量可以成为一个人战斗的有力支持对抗癌症。因此，我们邀请了著名的斯洛文尼亚摄影师和董事贡献他们的理由通过他们的沟通媒介生活。印刷广告只是这个多渠道活动中的一个链接，每个人都有类似的经验、同情、理解和寻求帮助的愿望可以发现自己是其中的一部分带有重大信息的故事。

原因 36

案例简介：“There are countless number of reasons to live” is a campaign done by ImeldaOgilvy agency and Cancer Patients' Association of Slovenia with an intention to communicate that positive energy of numerous people can be a strong support to a person fighting against cancer. Therefore we have invited renowned Slovenian photographers and directors to contribute their reasons to live through their medium of communication. Print ads are just a link in this multichannel campaign where everybody with similar experience, sympathy, understanding and desire to help can find themselves as a part of the story with a big message.