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混合抗艾滋病
案例简介：为了教育年轻人认识到预防艾滋病的重要性，联合国机构和 MIX 电台在 12月1日世界防治艾滋病日在脸谱网上制定了一项行动。通过 Facebook 的 “失败”，黑客利用它在他们的网站上获得一些额外的点击，该机构在电台的简介上发布了两个性感的视频, 分别和一个女人和一个男人在一起。在好奇心的驱使下，冲浪者点击了视频，并对视频结尾的一条信息感到惊讶: “艾滋病毒是这样的: 你会分心，感染病毒，甚至在没有意识到的情况下分享。看看你的墙。预防总是，12月1日，世界抗击艾滋病日。”病毒的想法在用户档案中自动分享，忽略了视频是 “病毒” 的可能性。这是如此分享，以至于 Facebook 已经开始推翻这一行动。然而，仅在 6 小时内就获得了 6000 多次观看，超过 100万人受到影响。
混合抗艾滋病
案例简介：To educate young people of the importance in preventing AIDS, Quê agency and radio MIX developed an action on Facebook on 1st December, World Day to Combat AIDS. Through a “failure” of Facebook that was exploited by hackers to get some extra hits on their sites, the agency posted on the profile of the radio two videos with sexy appeal, with a woman and a man respectively. Drawn by curiosity, surfers clicked on the video and were surprised by a message at the end: “With HIV is like that: you get distracted, get the virus and shares without even realizing it. Take a look to your wall. Prevent always, December 1, World Day to Combat AIDS. ” The viral idea was shared automatically in the user profile, which ignored the possibility that video is a “virus”. It was so shared that Facebook has come to overturn the action. Yet obtained in only 6 hours more than 6000 views and over one million people affected.
Mix against AIDS
案例简介：为了教育年轻人认识到预防艾滋病的重要性，联合国机构和 MIX 电台在 12月1日世界防治艾滋病日在脸谱网上制定了一项行动。通过 Facebook 的 “失败”，黑客利用它在他们的网站上获得一些额外的点击，该机构在电台的简介上发布了两个性感的视频, 分别和一个女人和一个男人在一起。在好奇心的驱使下，冲浪者点击了视频，并对视频结尾的一条信息感到惊讶: “艾滋病毒是这样的: 你会分心，感染病毒，甚至在没有意识到的情况下分享。看看你的墙。预防总是，12月1日，世界抗击艾滋病日。”病毒的想法在用户档案中自动分享，忽略了视频是 “病毒” 的可能性。这是如此分享，以至于 Facebook 已经开始推翻这一行动。然而，仅在 6 小时内就获得了 6000 多次观看，超过 100万人受到影响。
Mix against AIDS
案例简介：To educate young people of the importance in preventing AIDS, Quê agency and radio MIX developed an action on Facebook on 1st December, World Day to Combat AIDS. Through a “failure” of Facebook that was exploited by hackers to get some extra hits on their sites, the agency posted on the profile of the radio two videos with sexy appeal, with a woman and a man respectively. Drawn by curiosity, surfers clicked on the video and were surprised by a message at the end: “With HIV is like that: you get distracted, get the virus and shares without even realizing it. Take a look to your wall. Prevent always, December 1, World Day to Combat AIDS. ” The viral idea was shared automatically in the user profile, which ignored the possibility that video is a “virus”. It was so shared that Facebook has come to overturn the action. Yet obtained in only 6 hours more than 6000 views and over one million people affected.
混合抗艾滋病
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Mix against AIDS
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基本信息
- 广告品牌： Radio Mix FM
- 发布日期： 2012-03-28
- 行业领域： 互联网服务 , 社交媒体
- 媒体类别： 短视频 , 音频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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