营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    广告委员会和国家公路交通安全管理局: OMD的项目路障假日派对

    案例简介:

    广告委员会和国家公路交通安全管理局: OMD的项目路障假日派对

    案例简介:

    Ad Council and National Highway Traffic Safety Administration: Project Roadblock Holiday Party by OMD

    案例简介:

    Ad Council and National Highway Traffic Safety Administration: Project Roadblock Holiday Party by OMD

    案例简介:

    广告委员会和国家公路交通安全管理局: OMD的项目路障假日派对

    暂无简介

    Ad Council and National Highway Traffic Safety Administration: Project Roadblock Holiday Party by OMD

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: OMD

    案例详情

    To make American roads safer during the holiday season, the Television Bureau of Advertising (TVB) and the Ad Council have introduced the 15th annual ‘Project Roadblock’ anti-drinking and driving effort, the largest annual TV station-supported initiative of a single public service campaign.Under the ‘Project Roadblock’ banner, local broadcast TV stations donate airtime to support the national ‘Buzzed Driving is Drunk Driving’ public service advertising (PSA) campaign from the Ad Council and the US Department of Transportation’s National Highway Traffic Safety Administration (NHTSA).Since 2004, local broadcast TV stations have participated in ‘Project Roadblock’ by airing Buzzed Driving Prevention PSAs between December 26 and 31, including a simultaneous airing on New Year’s Eve at 10pm local time. To date, local broadcast TV stations across the nation have donated over $66m in media to support this effort, including $7.9m in 2017 alone.“The dedication local broadcast TV stations show to this lifesaving message every year is truly remarkable,” said Lisa Sherman, president and chief executive officer of the Ad Council. “We’re so proud to celebrate 15 years of Project Roadblock and keeping our communities and roads safe during the holidays.”This year’s effort uses some humor to get the point across. In ‘Holiday Party,’ a man waits with drink in hand for the valet to bring his car. As he stands, a woman joins him, who he recognizes as “Christina from accounting.” The conversation then gets weird, as the man regales the woman with his breakup with a similarly named woman. As she flees in disgust, another co-worker comes over and chides him for being buzzed and oversharing. The man then wises up and uses his phone to call a car rather than risk driving in his condition.Participating stations will exclusively debut the new TV spot, created pro bono by media and creative agency OMD and production company HYFN.CreditsAgency: OMDThe Ad CouncilNational Highway Traffic Safety Administration (NHTSA)Television Bureau of Advertising

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入