如果 2020 年是一只汉堡，它吃起来会是什么味道呢？汉堡王出手，就知有没有。2020 年12月，巴西汉堡王携手创意代理商 David 圣保罗，制作出了一只味觉极其刺激的汉堡，用「那味儿」来形容 2020 年带给人们的直观感受。Burger King: The 2020题为《2020 The 2020》的广告片中，肉眼可见的，这只汉堡的内容极其惊人，据悉是根据品牌在网络上发出征集后得到的配料：鸡爪子、方面便、烂虾，以及各种不知名酱料，看过一眼便无力咀嚼。视频中，受邀前来尝试汉堡的民众，纷纷露出不适的表情。好在汉堡王不会大面积售卖此汉堡，只是一次营销活动而已。CreditsAdvertising Agency: DAVID SP, BrazilGlobal CCO & Partner: Pancho CassisMD, Global COO: Sylvia PanicoVP creative officer: Rafael DonatoExecutive Creative director: Edgard GianesiAssociated creative directors: Rogério Chaves, Fabrício PrettoArt diretor and writer: Thiago Ferreira, Lucas VigliarAccount Team: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Martina AdatiProducer: Fabiano Beraldo, Fernanda PeixotoProgrammer: Daniela Bombonato, Carolina SilvaMedia: Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata OliveiraInnovation and Tecnology: Toni Ferreira, Gustavo NanesSocial Media: Lucas PatrícioData Intelligence: Mailson Dutra, Ana VeigaClient approval: Ariel Grunkraut, Thais Nicolau, Filipe Botton, Natalie Bursztyn, Stephanie Pellin, Maria Eduarda Darme, Vinícius Simon de FreitasFilm production company: Nation FilmesFilm Director: Léo FerrazPhotography director: Lucas SattiDirector’s first assistant: Priscila MoreiraExecutive Producer: Eduardo SalloutiAccount Team: Jessyca LopesProduction coordinator: Yeda MarianiPost-production coordinator: The EndSound producer company: Carbono Sound LabProducer: Zé GodoySound design/ Finalization: Caio Zan, Zé GodoyCoordinator: Ligia BarrosAccount Team: Gabi TakanSpeaker: Zema