The Truth is Hard to Find: Denton|短视频|广告营销案例【ADGuider广告指南】

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真相很难找到: 丹顿

案例简介：EntrySummary 随着消费新闻的方式不断增加，夸张被视为事实，错误信息传播速度比以往任何时候都更快，带来了灾难性的后果，消费者正在质疑他们的新闻来源的有效性。这使得人们比以往任何时候都更加关注新闻机构和新闻业的作用。这场运动突出了《纽约时报》对诚实、可靠的新闻的奉献，展示了我们的记者为让读者了解真相而付出的极端努力 -- 他们旅行的距离, 他们所处的环境,他们遇到的人和他们在追求真理时面临的危险。目标是明确《纽约时报》是独立、深度报道新闻的可靠来源，有一个值得付费的实地报道团队。简要解释这部电影以《纽约时报》摄影师布莱恩 · 丹顿 2016年10月26日在伊拉克巴特勒拉报道伊拉克反恐部队时拍摄的从未见过的照片为特色。在这次任务中，丹顿先生被 ISIS 部署的自杀式汽车炸弹击中。当他描述他在地面上的经历时，我们看到他的一些表现，导致了爆炸，最后的镜头出现在《泰晤士报》的文章《 ISIS 发送了四枚汽车炸弹》中。最后一个打了我。"

真相很难找到: 丹顿

案例简介：EntrySummary With ever-increasing ways to consume news, hyperbole being taken as fact and misinformation spreading faster than ever with disastrous consequences, consumers are questioning the validity of their news sources. This has led to more attention on the role of news organizations and journalism than ever before.This campaign highlights the dedication of The New York Times to honest, reliable journalism by demonstrating the extreme lengths our reporters go to getting our readers the hard truth—the distances they travel, the situations they place themselves in, the people they meet and the dangers they face in pursuit of the truth. The goal was to make it clear that The New York Times is a trusted source for independent, deeply reported journalism, with an on-the-ground reporting team that’s worth paying for. BriefExplanation This film features never-before-seen pictures taken by New York Times photographer Bryan Denton during his coverage of the Iraqi counterterrorism forces in Bartella, Iraq, on October 26, 2016. During this assignment, Mr. Denton was hit by an ISIS-deployed suicide car bomb. As he describes his experience on the ground, we see some of his outtakes, leading up to the explosion and the final shot featured in The Times article titled “ISIS Sent Four Car Bombs. The Last One Hit Me.”