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案例简介：D & AD 屡获殊荣的服务计划 “给袋” 活动鼓励购物者回收 慕尼黑，2018年5月9日 -- 为了改变德国数百万购物者的消费习惯, “赠送袋” 活动通过在每次购买时提供折扣，激励消费者更加环保。 4月，在伦敦 D & AD 奖上，“给袋子” 赢得了一只令人垂涎的木铅笔，直接分类: https://www.dandad.org/awards/professional/2018/direct/26843/penny-give-bag/ 购物袋的单一使用是我们社会中一个严重的环境问题。然而，在此之前，德国没有针对重复使用购物袋的消费者的奖励制度。Serviceplan 想出了一个聪明的方法来鼓励购物者每次在 PENNY 购物时都重复使用他们的包。作为通过购买和重复使用便士 “赠品袋” 来保护环境的奖励，顾客每次带自己的袋子都会节省 10 美分。作为对当地社区有利的额外激励，佩妮每次顾客重新使用他们的 “赠品袋” 时，都会向当地社会组织额外捐赠 10 美分。 在推出 “捐赠袋” 的两周内，生产的 600,000 袋已经售罄，便士客户总共节省了 70,000 欧元，相当于捐赠给当地社会组织, 710,000 的一次性袋子保护了环境。这场运动受到德国媒体的好评，甚至成为议会讨论的话题。 目标受众是德国的便士客户，他们总是对省钱感兴趣，“赠品袋” 是第一个让每个人都能负担得起节约自然资源的袋子。
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案例简介：D&AD Award-winning PENNY ‘Give Bag’ Campaign From Serviceplan Encourages Shoppers to Recycle Munich, 9th May 2018 - In an effort to change the habits of millions of shoppers at PENNY stores in Germany, the ‘Give-Bag’ campaign provides an incentive for consumers to be more environmentally-conscious by offering a discount with each purchase. ‘Give Bag’ won a coveted Wood Pencil at the D&AD Awards in London in April, in the direct category: https://www.dandad.org/awards/professional/2018/direct/26843/penny-give-bag/ The single use of shopping bags is a serious environmental problem in our society. However, before now, there was no reward system in Germany for consumers who reuse their shopping bag. Serviceplan came up with a clever way of encouraging shoppers to reuse their bags every time they shop at PENNY. As a reward for protecting the environment by purchasing and reusing the Penny ‘Give-Bag’, customers who save 10 Cents every time they bring their own bag. As an added incentive which benefits the local community, PENNY donates an additional 10 cents to local social organizations each time a customer reuses their ‘Give-Bag’. Within 2 weeks of launching the ‘Give-Bag’, the 600,000 bags produced had sold out, with PENNY customers saving a total of 70,000 EUROS and the equivalent amount being donated to local social organizations, whilst the environment was spared 710,000 disposable bags. The campaign was so well received by the German media that it even became a a topic of discussion in Parliament. The target audience were PENNY clients in Germany who are always interested in saving money, and the ‘Give-Bag is the first bag that makes saving natural resources affordable for everyone.
Give Bag
案例简介：D & AD 屡获殊荣的服务计划 “给袋” 活动鼓励购物者回收 慕尼黑，2018年5月9日 -- 为了改变德国数百万购物者的消费习惯, “赠送袋” 活动通过在每次购买时提供折扣，激励消费者更加环保。 4月，在伦敦 D & AD 奖上，“给袋子” 赢得了一只令人垂涎的木铅笔，直接分类: https://www.dandad.org/awards/professional/2018/direct/26843/penny-give-bag/ 购物袋的单一使用是我们社会中一个严重的环境问题。然而，在此之前，德国没有针对重复使用购物袋的消费者的奖励制度。Serviceplan 想出了一个聪明的方法来鼓励购物者每次在 PENNY 购物时都重复使用他们的包。作为通过购买和重复使用便士 “赠品袋” 来保护环境的奖励，顾客每次带自己的袋子都会节省 10 美分。作为对当地社区有利的额外激励，佩妮每次顾客重新使用他们的 “赠品袋” 时，都会向当地社会组织额外捐赠 10 美分。 在推出 “捐赠袋” 的两周内，生产的 600,000 袋已经售罄，便士客户总共节省了 70,000 欧元，相当于捐赠给当地社会组织, 710,000 的一次性袋子保护了环境。这场运动受到德国媒体的好评，甚至成为议会讨论的话题。 目标受众是德国的便士客户，他们总是对省钱感兴趣，“赠品袋” 是第一个让每个人都能负担得起节约自然资源的袋子。
Give Bag
案例简介：D&AD Award-winning PENNY ‘Give Bag’ Campaign From Serviceplan Encourages Shoppers to Recycle Munich, 9th May 2018 - In an effort to change the habits of millions of shoppers at PENNY stores in Germany, the ‘Give-Bag’ campaign provides an incentive for consumers to be more environmentally-conscious by offering a discount with each purchase. ‘Give Bag’ won a coveted Wood Pencil at the D&AD Awards in London in April, in the direct category: https://www.dandad.org/awards/professional/2018/direct/26843/penny-give-bag/ The single use of shopping bags is a serious environmental problem in our society. However, before now, there was no reward system in Germany for consumers who reuse their shopping bag. Serviceplan came up with a clever way of encouraging shoppers to reuse their bags every time they shop at PENNY. As a reward for protecting the environment by purchasing and reusing the Penny ‘Give-Bag’, customers who save 10 Cents every time they bring their own bag. As an added incentive which benefits the local community, PENNY donates an additional 10 cents to local social organizations each time a customer reuses their ‘Give-Bag’. Within 2 weeks of launching the ‘Give-Bag’, the 600,000 bags produced had sold out, with PENNY customers saving a total of 70,000 EUROS and the equivalent amount being donated to local social organizations, whilst the environment was spared 710,000 disposable bags. The campaign was so well received by the German media that it even became a a topic of discussion in Parliament. The target audience were PENNY clients in Germany who are always interested in saving money, and the ‘Give-Bag is the first bag that makes saving natural resources affordable for everyone.
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