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To commemorate International Holocaust Remembrance Day on 27 January, Laut gegen Nazis e.V. (Loud Against Nazis) and Serviceplan Campaign in Munich teamed up to launch a wide-ranging creative campaign calling for moral courage against right-wing extremism and racism. Featuring the slogan “Say it loud. That makes the difference”, a total of 8 different posters were published on International Holocaust Memorial Day across Germany. On TikTok, the #NahtZiehsRaus Challenge, supported by TikTok itself and prominent creators has gone viral with 11.1 million views and counting. The TikTok Challenge is to shout, sing or dance the hashtag in a video as loudly and as creatively possible. The campaign caught the attention of Holocaust survivor Esther Bejarano, who appeared during the German “Tagesschau” (Daily News) on the ARD programme, which featured the TikTok hashtag. On Instagram, supporters can create posts using a specially developed Instagram filter against right-wing violence. The integrated media planning of the campaign was carried out within the Serviceplan Group and was the responsibility of the Mediaplus Group. The campaign is supported by prominent celebrities, partners and friends of TikTok including Zentralrat der Juden (Official “Head”-Organisation of the jews in Germany), Caro Dauer (German Influencer) and Hans Sarpei (Ex Footballer), who all took part in the TikTok Challenge. People’s first reaction on reading the posters is probably amazement and incomprehension., but that’s all part of the idea. Encouraged by the slogan “Say it loud. That makes the difference”, the text must be spoken out loud so that the incomprehensible strings of syllables and words become messages against racism and discrimination, and encourage more tolerance. “Naht zieh’s raus” are when you read them all German words, but they do not fit together, and the sentence makes no sense (it reads something like “Seam pull out”). But when you “read it all loud it comes together as “Nazis raus” which means “Nazis out”.
To commemorate International Holocaust Remembrance Day on 27 January, Laut gegen Nazis e.V. (Loud Against Nazis) and Serviceplan Campaign in Munich teamed up to launch a wide-ranging creative campaign calling for moral courage against right-wing extremism and racism. Featuring the slogan “Say it loud. That makes the difference”, a total of 8 different posters were published on International Holocaust Memorial Day across Germany. On TikTok, the #NahtZiehsRaus Challenge, supported by TikTok itself and prominent creators has gone viral with 11.1 million views and counting. The TikTok Challenge is to shout, sing or dance the hashtag in a video as loudly and as creatively possible. The campaign caught the attention of Holocaust survivor Esther Bejarano, who appeared during the German “Tagesschau” (Daily News) on the ARD programme, which featured the TikTok hashtag. On Instagram, supporters can create posts using a specially developed Instagram filter against right-wing violence. The integrated media planning of the campaign was carried out within the Serviceplan Group and was the responsibility of the Mediaplus Group. The campaign is supported by prominent celebrities, partners and friends of TikTok including Zentralrat der Juden (Official “Head”-Organisation of the jews in Germany), Caro Dauer (German Influencer) and Hans Sarpei (Ex Footballer), who all took part in the TikTok Challenge. People’s first reaction on reading the posters is probably amazement and incomprehension., but that’s all part of the idea. Encouraged by the slogan “Say it loud. That makes the difference”, the text must be spoken out loud so that the incomprehensible strings of syllables and words become messages against racism and discrimination, and encourage more tolerance. “Naht zieh’s raus” are when you read them all German words, but they do not fit together, and the sentence makes no sense (it reads something like “Seam pull out”). But when you “read it all loud it comes together as “Nazis raus” which means “Nazis out”.
To commemorate International Holocaust Remembrance Day on 27 January, Laut gegen Nazis e.V. (Loud Against Nazis) and Serviceplan Campaign in Munich teamed up to launch a wide-ranging creative campaign calling for moral courage against right-wing extremism and racism. Featuring the slogan “Say it loud. That makes the difference”, a total of 8 different posters were published on International Holocaust Memorial Day across Germany. On TikTok, the #NahtZiehsRaus Challenge, supported by TikTok itself and prominent creators has gone viral with 11.1 million views and counting. The TikTok Challenge is to shout, sing or dance the hashtag in a video as loudly and as creatively possible. The campaign caught the attention of Holocaust survivor Esther Bejarano, who appeared during the German “Tagesschau” (Daily News) on the ARD programme, which featured the TikTok hashtag. On Instagram, supporters can create posts using a specially developed Instagram filter against right-wing violence. The integrated media planning of the campaign was carried out within the Serviceplan Group and was the responsibility of the Mediaplus Group. The campaign is supported by prominent celebrities, partners and friends of TikTok including Zentralrat der Juden (Official “Head”-Organisation of the jews in Germany), Caro Dauer (German Influencer) and Hans Sarpei (Ex Footballer), who all took part in the TikTok Challenge. People’s first reaction on reading the posters is probably amazement and incomprehension., but that’s all part of the idea. Encouraged by the slogan “Say it loud. That makes the difference”, the text must be spoken out loud so that the incomprehensible strings of syllables and words become messages against racism and discrimination, and encourage more tolerance. “Naht zieh’s raus” are when you read them all German words, but they do not fit together, and the sentence makes no sense (it reads something like “Seam pull out”). But when you “read it all loud it comes together as “Nazis raus” which means “Nazis out”.
Over 10,000 people in Germany live in constant fear of death, because they are waiting, sometimes for years, for life-saving organs. On average three of them die every day, since annually there are only 955 people who donate their organs after death. The campaign is designed to illustrate how many lives could be saved if more people signed up as a donor or made donations. An extraordinary online BILD shop was launched, carrying an offer with all the usual data and details, but the item was particularly unusual: a human heart.
2020 - Europe's largest, partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence, integration. When the agency was founded in 1970, the "Serviceplan" that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions. Integration is also the guiding theme in the anniversary year, for an idea that involves everyone: 4317 employees in 24 Houses of Communication worldwide, partners and friends of the company. The SP50 anniversary logo - a clear homage to the original agency logo from the 1970s - was followed by an idea that brings Serviceplan's "Born integrated" philosophy to life in the form of a unique arrangement. Whether agency furniture, business equipment, employee and customer gifts, screensavers, social media profiles, advertisements or even the office dog - everything is part of the whole installation, each element bears a section of the anniversary logo. The logo itself serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the holistic basic idea of Serviceplan: integration. Alexander Schill, Worldwide Chief Creative Officer Serviceplan Group explains: "Serviceplan was started in 1970 by two co-founders in Munich, and we have since become Europe's leading independent agency group. In the 50 year anniversary design we combine our pride in the past with the excitement of working together in the future. Because for the future, more than ever before - and not only in view of the current challenges in the world - the individual is nothing without the team. In the future, our industry will be characterized more than ever before by cooperation and the creation of the right teams.” The anniversary design and the integrated implementation idea were developed in cooperation between the Serviceplan Creative Board and the Hamburg design agency Studio Oeding.
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