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手机电影
案例简介：帮助 5FM 电台纪念 youth 青年节。全国纪念当年轻人强烈抗议被迫在南非的学校用单一语言学习时。 观众: 南澳大利亚 16 至 24 岁的各种背景青年的广泛观众。核心观众，一般打开和技术精明。 哲学/解决方案 一个给观众自己声音的微型网站。让他们自己创造和讨论自己关心的话题。创新性地说，讨论最多的 “事业” 将由 5FM 作为一个真实世界的全国性运动来运营，为民服务。与许多引发讨论的活动不同，这次活动希望最终目标是真正的改变。该网站是一个双向交流平台，不是传统的博客或论坛，而是一个互动环境，传达南非优质青年广播电台的品牌能量, 也允许 5FM 理解核心受众心目中的关键问题。该网站包含硬性拷贝、独特的图形语言和视觉态度，旨在与年轻人联系。一个动态网站，允许访问者创建一个必要的原因 & 然后看看网站的其他用户对同一主题的感受。该网站包括一个动态地图，允许用户也比较我们国家不同地区对主题的感受。为了吸引观众来到这个网站，宣传海报是由著名艺术家设计的，放在学校里，然后改编并作为可下载的屏保提供。贴纸也可以在网站上创建，这些贴纸的选择被变成了真正的贴纸，发表在全国范围内的青年印刷杂志上，帮助推动交通回到网站。我们创建了可以下载并在手机上运行的动画，以增加竞选信息的病毒传播。该网站大胆的基于符号的设计风格，也被用来在现实世界中制作 t恤和其他意识物品。5FM dj 对网站内容有特殊的后端访问权限，允许他们利用在线辩论来引发重要的日常直播讨论，这也是为了增加网站的流量。其结果是一个以印刷形式创造性地生成内容以及电台重要广播内容的网站。与许多促进讨论的运动不同，youngblood 5 继续在我们国家促进和创造真正的变化 结果 在前 3 个月的战术战役中。超过 1,000 个原因造成，5,000 的评论。80% 的网站内容是由观众产生的。(由于活动的成功，5fm 目前正在将项目启动到网站的第二阶段，你在这里看到的抵押品是第一阶段的网站版本)。
手机电影
案例简介：To help 5FM Radio commemorate Youth Day. The national remembrance of when youth protested violently against being forced to learn in a singular language in schools across South Africa. Audience: Broad audience of 16 to 24 year old youths of all backgrounds in SA. Core audience, generally switched on and technically savvy. Philosophy/Solution A microsite that gave the audience their own voice. Letting them create & discuss their own topics of concern amongst themselves. Innovatively, the most discussed cause would then be run by 5FM as a real-world nationwide campaign, for the people and by the people. Unlike so many campaigns that create discussion, this campaign wanted the end goal to be real change. The site is a 2 way communication platform that isnt a traditional BLOG or Forum, but rather an interactive environment that communicates the brand energy of South Africas premium youth radio station, and also allows 5FM to understand the key issues on the minds of its core audience. The site contained hard hitting copy, a distinctive graphic language & visual attitude all aimed at connecting with the youth. A dynamic site allowing visitors to create a cause & then see how other users of the site feel about that same topic. The site includes a dynamic map that allows users to also compare how different regions of our country are feeling about topics. To drive audience to the site, awareness posters were designed by famous artists and placed in schools, then adapted and offered as downloadable screensavers. Stickers could also be created on the site, and a selection of these were turned into real stickers, published in youth based printed magazines nationwide, helping drive traffic back to the site. We created animations that could be downloaded and run on cell phones, for added viral spreading of the campaign message. The bold symbol-based design style of the site, was also used to create t-shirts and other awareness items, in the real world. 5FM DJs had special back-end access to the site contents, allowing them to use the online debate to spark important daily on-air discussion, again aimed at driving more traffic to the site. The outcome being a site that innovatively generated content in print form as well as important radio content for the station. Unlike many campaigns that promote discussion, Youngblood5 has gone on to promote and create real change in our country Results Within the first 3 month tactical campaign. Over 1,000 causes created, 5,000 comments. With 80% of the site content being generated by the audience. (Due to the campaigns success, 5fm are currently launching the project into its second phase the site and collateral you see here is the first phase site version).
Cellphone Movie
案例简介：帮助 5FM 电台纪念 youth 青年节。全国纪念当年轻人强烈抗议被迫在南非的学校用单一语言学习时。 观众: 南澳大利亚 16 至 24 岁的各种背景青年的广泛观众。核心观众，一般打开和技术精明。 哲学/解决方案 一个给观众自己声音的微型网站。让他们自己创造和讨论自己关心的话题。创新性地说，讨论最多的 “事业” 将由 5FM 作为一个真实世界的全国性运动来运营，为民服务。与许多引发讨论的活动不同，这次活动希望最终目标是真正的改变。该网站是一个双向交流平台，不是传统的博客或论坛，而是一个互动环境，传达南非优质青年广播电台的品牌能量, 也允许 5FM 理解核心受众心目中的关键问题。该网站包含硬性拷贝、独特的图形语言和视觉态度，旨在与年轻人联系。一个动态网站，允许访问者创建一个必要的原因 & 然后看看网站的其他用户对同一主题的感受。该网站包括一个动态地图，允许用户也比较我们国家不同地区对主题的感受。为了吸引观众来到这个网站，宣传海报是由著名艺术家设计的，放在学校里，然后改编并作为可下载的屏保提供。贴纸也可以在网站上创建，这些贴纸的选择被变成了真正的贴纸，发表在全国范围内的青年印刷杂志上，帮助推动交通回到网站。我们创建了可以下载并在手机上运行的动画，以增加竞选信息的病毒传播。该网站大胆的基于符号的设计风格，也被用来在现实世界中制作 t恤和其他意识物品。5FM dj 对网站内容有特殊的后端访问权限，允许他们利用在线辩论来引发重要的日常直播讨论，这也是为了增加网站的流量。其结果是一个以印刷形式创造性地生成内容以及电台重要广播内容的网站。与许多促进讨论的运动不同，youngblood 5 继续在我们国家促进和创造真正的变化 结果 在前 3 个月的战术战役中。超过 1,000 个原因造成，5,000 的评论。80% 的网站内容是由观众产生的。(由于活动的成功，5fm 目前正在将项目启动到网站的第二阶段，你在这里看到的抵押品是第一阶段的网站版本)。
Cellphone Movie
案例简介：To help 5FM Radio commemorate Youth Day. The national remembrance of when youth protested violently against being forced to learn in a singular language in schools across South Africa. Audience: Broad audience of 16 to 24 year old youths of all backgrounds in SA. Core audience, generally switched on and technically savvy. Philosophy/Solution A microsite that gave the audience their own voice. Letting them create & discuss their own topics of concern amongst themselves. Innovatively, the most discussed cause would then be run by 5FM as a real-world nationwide campaign, for the people and by the people. Unlike so many campaigns that create discussion, this campaign wanted the end goal to be real change. The site is a 2 way communication platform that isnt a traditional BLOG or Forum, but rather an interactive environment that communicates the brand energy of South Africas premium youth radio station, and also allows 5FM to understand the key issues on the minds of its core audience. The site contained hard hitting copy, a distinctive graphic language & visual attitude all aimed at connecting with the youth. A dynamic site allowing visitors to create a cause & then see how other users of the site feel about that same topic. The site includes a dynamic map that allows users to also compare how different regions of our country are feeling about topics. To drive audience to the site, awareness posters were designed by famous artists and placed in schools, then adapted and offered as downloadable screensavers. Stickers could also be created on the site, and a selection of these were turned into real stickers, published in youth based printed magazines nationwide, helping drive traffic back to the site. We created animations that could be downloaded and run on cell phones, for added viral spreading of the campaign message. The bold symbol-based design style of the site, was also used to create t-shirts and other awareness items, in the real world. 5FM DJs had special back-end access to the site contents, allowing them to use the online debate to spark important daily on-air discussion, again aimed at driving more traffic to the site. The outcome being a site that innovatively generated content in print form as well as important radio content for the station. Unlike many campaigns that promote discussion, Youngblood5 has gone on to promote and create real change in our country Results Within the first 3 month tactical campaign. Over 1,000 causes created, 5,000 comments. With 80% of the site content being generated by the audience. (Due to the campaigns success, 5fm are currently launching the project into its second phase the site and collateral you see here is the first phase site version).
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