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GROK海报
案例简介：GROK是果阿凯悦酒店内的一家高档餐厅。字典对名称本身的解释带出了餐厅的整个概念。GROK一词被定义为 “凭直觉或同理心理解某事。当观察者摸索某物时，他就会与被观察者合而为一。格罗克就是混合，通婚，合并。现在，两个身份变成了一个。”这家餐厅没有任何特定的美食定义，它将几种全球烹饪风格融合为一种用餐体验。当地的果阿镇被制成烈酒，产生令人耳目一新的鸡尾酒; 和其他一些类似的经历构成了grok。由于 “grok” 一词无缝地定义了餐厅，因此我们将定义本身用作身份的灵感。每一段交流都巧妙地提醒观众GROK (通过文字或设计); 使这个词令人难忘。作为为品牌设计多个接触点的一部分，我们创建了古怪的海报，这些海报放置在餐厅内及其周围。写作还展现了品牌个性。该副本包含同音异义词/对立词/文字游戏，以确保每张海报都能获得多个解释。海报突出显示了菜单的不同部分。就像其他所有抵押品，创意和设计一样，插图是使用自由流动的电线制作的，以巧妙地突出品牌的灵活性 (以及其他视觉支柱)。
GROK海报
案例简介：GROK is an upscale restaurant within the premises of Hyatt Centric, Goa. The dictionary explanation of the name itself brings out the entire concept of the restaurant. The term GROK is defined as, “To understand something intuitively or by empathy. When an observer groks something, he becomes one with the observed. To grok is to blend, intermarry, merge. Two identities now become one.” The restaurant is not defined by any particular cuisine, it groks several global cooking styles into one dining experience. Local Goan towns are made to grok spirits, resulting in refreshing cocktails; and several other experiences like these make up GROK. Since the term ‘GROK’ seamlessly defines the restaurant, we used the definition itself as an inspiration for the identity. Every piece of communication subtly reminds the viewer of GROK (either through text or through design); making the term memorable. As a part of designing several touch-points for the brand, we created quirky posters that were placed in and around the premises of the restaurant. The writing also brings out the brand personality. The copy contains homonyms/contronyms/wordplay so as to ensure each poster groks more than one interpretation. The posters highlight different sections of the menu. Just like every other collateral, creative and design, the illustrations were created using free-flowing wires to subtly highlight the flexibility of the brand (among other visual pillars).
GROK Posters
案例简介：GROK是果阿凯悦酒店内的一家高档餐厅。字典对名称本身的解释带出了餐厅的整个概念。GROK一词被定义为 “凭直觉或同理心理解某事。当观察者摸索某物时，他就会与被观察者合而为一。格罗克就是混合，通婚，合并。现在，两个身份变成了一个。”这家餐厅没有任何特定的美食定义，它将几种全球烹饪风格融合为一种用餐体验。当地的果阿镇被制成烈酒，产生令人耳目一新的鸡尾酒; 和其他一些类似的经历构成了grok。由于 “grok” 一词无缝地定义了餐厅，因此我们将定义本身用作身份的灵感。每一段交流都巧妙地提醒观众GROK (通过文字或设计); 使这个词令人难忘。作为为品牌设计多个接触点的一部分，我们创建了古怪的海报，这些海报放置在餐厅内及其周围。写作还展现了品牌个性。该副本包含同音异义词/对立词/文字游戏，以确保每张海报都能获得多个解释。海报突出显示了菜单的不同部分。就像其他所有抵押品，创意和设计一样，插图是使用自由流动的电线制作的，以巧妙地突出品牌的灵活性 (以及其他视觉支柱)。
GROK Posters
案例简介：GROK is an upscale restaurant within the premises of Hyatt Centric, Goa. The dictionary explanation of the name itself brings out the entire concept of the restaurant. The term GROK is defined as, “To understand something intuitively or by empathy. When an observer groks something, he becomes one with the observed. To grok is to blend, intermarry, merge. Two identities now become one.” The restaurant is not defined by any particular cuisine, it groks several global cooking styles into one dining experience. Local Goan towns are made to grok spirits, resulting in refreshing cocktails; and several other experiences like these make up GROK. Since the term ‘GROK’ seamlessly defines the restaurant, we used the definition itself as an inspiration for the identity. Every piece of communication subtly reminds the viewer of GROK (either through text or through design); making the term memorable. As a part of designing several touch-points for the brand, we created quirky posters that were placed in and around the premises of the restaurant. The writing also brings out the brand personality. The copy contains homonyms/contronyms/wordplay so as to ensure each poster groks more than one interpretation. The posters highlight different sections of the menu. Just like every other collateral, creative and design, the illustrations were created using free-flowing wires to subtly highlight the flexibility of the brand (among other visual pillars).
GROK海报
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GROK Posters
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基本信息
- 广告战役： #Hyatt Centric GoaHyatt CentricHyatt-户外-1c14#
- 广告品牌： Hyatt Centric GoaHyatt CentricHyatt
- 发布日期： 2020
- 行业领域： 饮食/特产
- 媒体类别： 户外 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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