THE BRIGHTEST ONLINE AD|短视频|广告营销案例【ADGuider广告指南】

最亮的在线广告

案例简介：简要解释自行车在线杂志上关于羽扇豆照明系统的在线广告，宣传世界上最亮的山地车灯: 羽扇豆 “贝蒂”。我们为自行车在线杂志的所有读者创造了一个独特的体验: 自行车的订阅者只有打开羽扇豆自行车灯才能阅读他们的杂志。100% 对正在使用的产品的关注只是一个开始: 在社交网络中分享这个想法的读者会自动分发一个指向潜在预览的链接, 在那里，羽扇豆灯只照亮了杂志的一小部分。为了阅读整本杂志，用户被要求订购试用订阅。媒体与产品 100% 相关，100% 的读者确实使用了它，并经历了最亮的自行车灯甚至能够照亮在线杂志的 300 页。但是从羽扇豆照明系统的在线广告开始，自行车杂志和品牌之间进行了独特的交叉推广。双方都取得了成功。 -产品被打开 22.353 次 21.345 分享了这个想法 -13.500 的印象，在短短 4 天内预览 -36% 更多独特的游客在 lupine.de -自行车在线用户增加 6%

最亮的在线广告

案例简介：Brief Explanation An online ad for Lupine Lighting Systems within the BIKE Online Magazine to promote the brightest mountain bike lamp in the world: The Lupine “Betty”. We created a unique experience for all readers of the BIKE Online Magazine: Subscribers of BIKE could only read their magazine if they turned on the Lupine Bike Lamp. 100% attention for the product in use was only a beginning: Readers who shared the idea in their social networks automatically distributed a link to a sneak preview, where the Lupine Lamp only illuminated a smaller part of the magazine. To read the whole magazine users were asked to order a trial subscription. The media is 100% relevant to the product and 100% of the readers literally used it and experienced that the brightest bike lamp was even able to illuminate a 300 page online magazine. But what started with an online ad for Lupine Lighting Systems ended up with a unique cross promotion between BIKE magazine and the brand. With success for both sides. - The product was turned on 22.353 times - 21.345 shared the idea - 13.500 impressions to the sneak preview in just 4 days - 36% more unique visitors on lupine.de - 6% more subscribers for BIKE Online