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Maurten非官方的
案例简介：Maurten非官方是一款为运动员设计的无品牌产品系列，由其他人赞助，但希望在不违反合同的情况下从Maurten的水凝胶技术中受益。非官方的产品与官方产品的内容相同，但采用隐身包装，混合在带有像素化标志的瓶子中，并在从无品牌网站订购的匿名盒子中交付。一个有自己市场的新产品系列，也只是通过突出自己存在的目的来推动原始产品。通过让莫滕匿名，这使他们比以往任何时候都更出名。
Maurten非官方的
案例简介：Maurten Unofficial is an unbranded product range designed for athletes that are sponsored by others, but want to benefit from Maurten’s hydrogel technology without breaking their contracts. Unofficial has the same content as the official products, but comes in incognito packaging, mixed in bottles with pixelated logos and delivered in anonymised boxes ordered from an unbranded site. A new product range with a market of its own, also pushing the original product simply by highlighting the purpose of its own existence. By making Maurten anonymous, it made them more famous than ever.
Maurten Unofficial
案例简介：Maurten非官方是一款为运动员设计的无品牌产品系列，由其他人赞助，但希望在不违反合同的情况下从Maurten的水凝胶技术中受益。非官方的产品与官方产品的内容相同，但采用隐身包装，混合在带有像素化标志的瓶子中，并在从无品牌网站订购的匿名盒子中交付。一个有自己市场的新产品系列，也只是通过突出自己存在的目的来推动原始产品。通过让莫滕匿名，这使他们比以往任何时候都更出名。
Maurten Unofficial
案例简介：Maurten Unofficial is an unbranded product range designed for athletes that are sponsored by others, but want to benefit from Maurten’s hydrogel technology without breaking their contracts. Unofficial has the same content as the official products, but comes in incognito packaging, mixed in bottles with pixelated logos and delivered in anonymised boxes ordered from an unbranded site. A new product range with a market of its own, also pushing the original product simply by highlighting the purpose of its own existence. By making Maurten anonymous, it made them more famous than ever.
Maurten非官方的
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Maurten Unofficial
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