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    UFO海报/平面广告营销案例

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    UFO

    案例简介:简要解释 自 2007年以来,Liberty Sigorta 提供广泛的产品和服务,如海洋、工程、农业、商业财产保险,以及个人汽车、房主和个人意外保险根据客户需求定制。自由保险与其他保险公司的区别在于它对客户的关心程度。所以,为了展示自由保险的特点,我们不得不做一个幽默的陈述。因此,我们创建了一个关于一个不寻常的故事的电台,结尾扭曲。主持人非常戏剧性地开始讲述一个关于不明飞行物、陨石和闪电的通常故事。随着故事的继续,这个问题变得越来越戏剧化,我们了解到有一个人的车/房子/果园被毁了。最后,那个人关心的是他的财产,自由保险也是如此。 ScriptInEnglish V/O: 对穆斯塔法来说,这是一个非常普通的日子,他慢慢走向他珍贵的汽车。所以这也是为了人类。直到那一刻,那就是.V/O: 在 8月23日,穆斯塔法和他在办公室的同事目睹了令人难以置信的事情: 一个直径约 18 米的飞碟发出一束光,并拉起停在办公室前的一辆汽车。V/O: 到目前为止,不明飞行物是无数电影和纪录片的主题,它只花了 8 秒钟就抢走了汽车,飞走了.V/O: 事件发生几分钟后,当国家电视频道开始采访目击者时,美国宇航局暂停了所有节目,并派出理查德 · 托马斯,他 40 年来一直在研究这个问题,和他的团队一起去了土耳其。另一方面,俄罗斯空间研究中心宣布,他们准备提供支持,并密切关注事态发展。 v/O: BBC 、欧洲新闻和有线电视新闻网向仍然震惊的目击者提出了一连串的问题; 而《每日电讯报》和《每日电讯报》则出版了特别版。 v/O:9000万人在 1 小时内观看了安全摄像头捕捉到的 8 秒钟的图像; 与此同时,超过 800万条推特被发送了标签 # UFOinTurkey。 v/O: 当全世界都集中在飞碟上时,飞碟发出了一辆停着的汽车; 它的主人穆斯塔法,我只有一个想法.穆斯塔法: 那么,我的车在哪里?V/O: 那天,只有一个人在想这辆车,就像穆斯塔法一样。(音乐停止) V/O: 自由保险

    UFO

    案例简介:BriefExplanation Liberty Sigorta, since 2007, offers a wide range of products and services such as marine, engineering, agriculture, commercial property insurances, in addition to personal auto, homeowners and personal accident insurances customised to customer needs. What distinguishes Liberty Insurance from other insurance companies is how much it cares about its customers. So, in order to show Liberty Insurance’s characteristics, we had to make a humorous statement. Accordingly, we created an radio spot about an unusual story with a twisted end. The presenter, very dramatically, starts telling an usual story about UFOs, Meteorites and lightnings. As the story goes on the issue gets more and more dramatic and we learn that there is a person whose car/house/orchard is ruined. In the end all that person cares is his possessions, so does Liberty Insurance. ScriptInEnglish (MUSIC all throughout)V/O: It was a perfectly ordinary day for Mustafa, who slowly walked towards his precious car. So it also was for humanity. Until that moment, that is...V/O: On the 23rd of August Mustafa and his colleagues at the office witnessed something incredible: A flying saucer with a diameter of around 18 m sent a beam of light, and pulled up a car parked in front of the office. V/O: It took only 8 seconds for the UFO, which had been the subject of countless movies and documentaries so far, to snatch the car and fly away...V/O: Minutes after the incident, while national TV channels started interviewing witnesses, NASA suspended all its programs and sent Richard Thomas, who had been researching the subject since 40 years, to Turkey with his team. The Russian Space Research Center on the other hand, announced that they were ready to offer support, and were following developments closely.V/O: BBC, Euronews, and CNN asked a barrage of questions to eye witnesses who were still under shock; while the DailyMirror and the Telegraph printed special editions.V/O: 8 seconds’ worth of images caught on the security camera were viewed by 90 million people within 1 hour; and at the same time, over 8 million tweets were sent with the hashtag #UFOinTurkey.V/O: While all the world was focused on the UFO which beamed up a parked car; Mustafa, its owner, had only one thought in mind...Mustafa: So, where is my car?V/O: On that day, there was only one other who was thinking about the car, just like Mustafa. (MUSIC stops)V/O: Liberty Insurance

    UFO

    案例简介:简要解释 自 2007年以来,Liberty Sigorta 提供广泛的产品和服务,如海洋、工程、农业、商业财产保险,以及个人汽车、房主和个人意外保险根据客户需求定制。自由保险与其他保险公司的区别在于它对客户的关心程度。所以,为了展示自由保险的特点,我们不得不做一个幽默的陈述。因此,我们创建了一个关于一个不寻常的故事的电台,结尾扭曲。主持人非常戏剧性地开始讲述一个关于不明飞行物、陨石和闪电的通常故事。随着故事的继续,这个问题变得越来越戏剧化,我们了解到有一个人的车/房子/果园被毁了。最后,那个人关心的是他的财产,自由保险也是如此。 ScriptInEnglish V/O: 对穆斯塔法来说,这是一个非常普通的日子,他慢慢走向他珍贵的汽车。所以这也是为了人类。直到那一刻,那就是.V/O: 在 8月23日,穆斯塔法和他在办公室的同事目睹了令人难以置信的事情: 一个直径约 18 米的飞碟发出一束光,并拉起停在办公室前的一辆汽车。V/O: 到目前为止,不明飞行物是无数电影和纪录片的主题,它只花了 8 秒钟就抢走了汽车,飞走了.V/O: 事件发生几分钟后,当国家电视频道开始采访目击者时,美国宇航局暂停了所有节目,并派出理查德 · 托马斯,他 40 年来一直在研究这个问题,和他的团队一起去了土耳其。另一方面,俄罗斯空间研究中心宣布,他们准备提供支持,并密切关注事态发展。 v/O: BBC 、欧洲新闻和有线电视新闻网向仍然震惊的目击者提出了一连串的问题; 而《每日电讯报》和《每日电讯报》则出版了特别版。 v/O:9000万人在 1 小时内观看了安全摄像头捕捉到的 8 秒钟的图像; 与此同时,超过 800万条推特被发送了标签 # UFOinTurkey。 v/O: 当全世界都集中在飞碟上时,飞碟发出了一辆停着的汽车; 它的主人穆斯塔法,我只有一个想法.穆斯塔法: 那么,我的车在哪里?V/O: 那天,只有一个人在想这辆车,就像穆斯塔法一样。(音乐停止) V/O: 自由保险

    UFO

    案例简介:BriefExplanation Liberty Sigorta, since 2007, offers a wide range of products and services such as marine, engineering, agriculture, commercial property insurances, in addition to personal auto, homeowners and personal accident insurances customised to customer needs. What distinguishes Liberty Insurance from other insurance companies is how much it cares about its customers. So, in order to show Liberty Insurance’s characteristics, we had to make a humorous statement. Accordingly, we created an radio spot about an unusual story with a twisted end. The presenter, very dramatically, starts telling an usual story about UFOs, Meteorites and lightnings. As the story goes on the issue gets more and more dramatic and we learn that there is a person whose car/house/orchard is ruined. In the end all that person cares is his possessions, so does Liberty Insurance. ScriptInEnglish (MUSIC all throughout)V/O: It was a perfectly ordinary day for Mustafa, who slowly walked towards his precious car. So it also was for humanity. Until that moment, that is...V/O: On the 23rd of August Mustafa and his colleagues at the office witnessed something incredible: A flying saucer with a diameter of around 18 m sent a beam of light, and pulled up a car parked in front of the office. V/O: It took only 8 seconds for the UFO, which had been the subject of countless movies and documentaries so far, to snatch the car and fly away...V/O: Minutes after the incident, while national TV channels started interviewing witnesses, NASA suspended all its programs and sent Richard Thomas, who had been researching the subject since 40 years, to Turkey with his team. The Russian Space Research Center on the other hand, announced that they were ready to offer support, and were following developments closely.V/O: BBC, Euronews, and CNN asked a barrage of questions to eye witnesses who were still under shock; while the DailyMirror and the Telegraph printed special editions.V/O: 8 seconds’ worth of images caught on the security camera were viewed by 90 million people within 1 hour; and at the same time, over 8 million tweets were sent with the hashtag #UFOinTurkey.V/O: While all the world was focused on the UFO which beamed up a parked car; Mustafa, its owner, had only one thought in mind...Mustafa: So, where is my car?V/O: On that day, there was only one other who was thinking about the car, just like Mustafa. (MUSIC stops)V/O: Liberty Insurance

    UFO

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    UFO

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