本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
案例简介：
案例简介：Credits
Pasan Cosas
案例简介：
Pasan Cosas
案例简介：Credits
暂无简介
Pasan Cosas
暂无简介
基本信息
- 广告品牌： Fernet 1882
- 发布日期： 2023-02
- 行业领域： 饮品/饮料/冲饮 , 饮食/特产
- 媒体类别： 海报/平面 , 短视频 , 户外 , 图文
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
In order to launch a new spirit, a fernet called 1882, the agency saw an opportunity to hack a conversation in which the brand had no chance of being part of. In march of this year, a big musical festival is in the making in which the punk rock band, Blink 182 will perform. In this matter, the brand, 1882 has all the numbers to somehow be part of. With a creative OOH installation, the brand vandalized itself to wink at consumers that by consuming the brand and participating in their promo, they would able to participate for the concert without mentioning the name of the festival itself and using the band's name in a indirect way. This way we where able to generate conversation from a point where the brand had no rights or sponsorship of the event itself.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
