Tickle Her|海报/平面|广告营销案例【ADGuider广告指南】

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逗她

案例简介：EntrySummary 每周，新加坡人都在消费大量毫无意义的好莱坞大片。喜欢这些电影没什么不好的，因为它们很有趣，但只是有时候你的大脑健康需要与更有意义的东西保持平衡。由于法国电影在全球范围内被公认为更加复杂, 如果我们在新加坡用法国电影节来平衡你的智力，在你看了这么多毫无意义的电影后，会怎么样？那么，我们如何吸引非法国观众来新加坡的法国电影节放映呢？我们制作了一系列长拷贝广告，将法国电影定位为一个非常特殊和更复杂的体验，它有能力平衡我们全年观看的好莱坞大片的疯狂数量。

逗她

案例简介：EntrySummary Every week, people in Singapore are consuming loads of meaningless Hollywood blockbusters. There's nothing bad about liking these movies as they are fun, but it's just that sometimes your brain's health needs to balance with something a bit more meaningful. As the French Cinema is globally recognised as being more sophisticated, more intellectual and “arty” what if we used the French Film Festival in Singapore as a way to balance your intelligence after you have watched so many meaningless movies? So how do we attract a non-French audience to the French Film Festival Screenings in Singapore? We created a series of long copy ads that will position the French Cinema as a very special and more sophisticated experience that has the power to balance the crazy amount of Hollywood blockbusters we watch all year.