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权力奖杯挑战
案例简介：在阿联酋，Black & Decker品牌面临的最大挑战之一是，当涉及到自己动手做的类别时，比如像绘画一样在墙上钻螺丝，这是纯粹的惯性-被视为无聊的家事。 我们与品牌一起创建了一个互动活动创意，通过邀请他们参加挑战，将刺激和 “diy的力量” 重新掌握在阿联酋消费者手中: 在最快的时间内将5颗螺丝拧入食物块中。 一个独特的概念，由强大的3部分视觉丰富的运动支持，利用奥运会的主题来推动其DIY成为一项运动的想法-而不是琐事!我们的视觉理念: 使用领奖台、火炬和奥运五环形式的螺丝... 金: Dhs 5,000/银: Dhs 3,000青铜: Dhs 2,000 2003年12月27日，上午10点-下午10点 迪拜德拉市中心中心法院1楼 单位: Black & Decker Power Trophy UAE 2003
权力奖杯挑战
案例简介：One of the biggest challenges in the UAE for Black & Decker as a brand when it comes to a Do It Yourself category like power drilling screws into a wall like a painting is the sheer inertia - being seen as a boring domestic chore. We created an interactive event idea along with the brand to put the excitement and the 'Power of DIY' back into the hands of our UAE consumer by inviting them to a challenge: To drill 5 screws into blocks of food in the fastest possible time. A unique concept supported by a powerful 3 part visually rich campaign that used the theme of the Olympics to drive home its idea of DIY being a sport - not a chore! Our visual ideas: Using screws in the form of a podium, torch and Olympic Rings... Gold: Dhs 5,000 / Silver: Dhs 3,000 Bronze: Dhs 2,000 27th December 2003, 10am - 10pm Level 1, Centre Court, Deira City Centre, Dubai Unit: Black & Decker Power Trophy UAE 2003
Power Trophy Challenge
案例简介：在阿联酋，Black & Decker品牌面临的最大挑战之一是，当涉及到自己动手做的类别时，比如像绘画一样在墙上钻螺丝，这是纯粹的惯性-被视为无聊的家事。 我们与品牌一起创建了一个互动活动创意，通过邀请他们参加挑战，将刺激和 “diy的力量” 重新掌握在阿联酋消费者手中: 在最快的时间内将5颗螺丝拧入食物块中。 一个独特的概念，由强大的3部分视觉丰富的运动支持，利用奥运会的主题来推动其DIY成为一项运动的想法-而不是琐事!我们的视觉理念: 使用领奖台、火炬和奥运五环形式的螺丝... 金: Dhs 5,000/银: Dhs 3,000青铜: Dhs 2,000 2003年12月27日，上午10点-下午10点 迪拜德拉市中心中心法院1楼 单位: Black & Decker Power Trophy UAE 2003
Power Trophy Challenge
案例简介：One of the biggest challenges in the UAE for Black & Decker as a brand when it comes to a Do It Yourself category like power drilling screws into a wall like a painting is the sheer inertia - being seen as a boring domestic chore. We created an interactive event idea along with the brand to put the excitement and the 'Power of DIY' back into the hands of our UAE consumer by inviting them to a challenge: To drill 5 screws into blocks of food in the fastest possible time. A unique concept supported by a powerful 3 part visually rich campaign that used the theme of the Olympics to drive home its idea of DIY being a sport - not a chore! Our visual ideas: Using screws in the form of a podium, torch and Olympic Rings... Gold: Dhs 5,000 / Silver: Dhs 3,000 Bronze: Dhs 2,000 27th December 2003, 10am - 10pm Level 1, Centre Court, Deira City Centre, Dubai Unit: Black & Decker Power Trophy UAE 2003
权力奖杯挑战
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Power Trophy Challenge
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基本信息
- 广告战役： #The Power Trophy event-平面-8713#
- 广告品牌： The Power Trophy event
- 发布日期： 2003
- 行业领域： 电器/办公
- 媒体类别： 海报/平面
- 广告语言： 阿拉伯语
- 媒介平台： 网络
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案例详情
Headline: Salute the winning spirit Copy: Be the fastest to 'Drive Five Screws into Wood' and win Shopping Vouchers worth Dhs 10,000.
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