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数据交换
案例简介：尽管所有专家都在推断数据是新货币，但埃森哲2019年的一部分沙克尔顿实际上已经通过数据交换 (data Pro Quo) 将其付诸实践，这是世界上第一台使用数据支付产品的自动售货机。你可以用你的电子邮件地址买一份冰沙，通过回答两个商业问题来买一份零食，甚至通过填写问卷来买一些airpods。在这个项目中，沙克尔顿与埃森哲互动的创新团队Kenai Workshop合作制造了机器，并与自动售货机领域领先的跨国公司Evoca Group合作。针对B2B环境，其目标不仅限于实施新的业务范式和捕获实际数据以用于完善咨询公司的未来项目。V1已经在埃森哲位于马德里的数字中心启动并运行。就像任何其他自动售货机一样，用户选择他们想要购买的商品，但是当需要付款时，没有插入钱的插槽或卡的支付终端。相反，买方会找到一个屏幕，在该屏幕上回答一系列简单的问题，但旨在提供有用且可操作的数据。它还具有旨在提供无缝用户体验的界面。西班牙沙克尔顿为沙克尔顿创建的体验广告，类别为: 代理自我促销。
数据交换
案例简介：While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the world's first vending machine where products are paid for with data. You can buy a smoothie with your email address, a snack by answering two business questions, and even some airpods by filling in a questionnaire. In this project, Shackleton collaborated with Accenture Interactive's innovation team, the Kenai Workshop, to build the machines, and with the Evoca Group, a leading multinational company in the vending machine sector. Intended for B2B environments, its goal goes beyond implementing the new business paradigm and capturing real data to use to refine the consultancy's future projects. The V1 is already up and running at Accenture’s Digital Hub in Madrid. Just as with any other vending machine, the user chooses the item they want to buy, but when it's time to pay, there is no slot into which to insert money or a payment terminal for a card. Instead, the buyer finds a screen on which to answer a series of simple questions, but designed to provide useful and actionable data. It also features an interface designed to offer a seamless user experience. Experiential advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.
Data Pro Quo
案例简介：尽管所有专家都在推断数据是新货币，但埃森哲2019年的一部分沙克尔顿实际上已经通过数据交换 (data Pro Quo) 将其付诸实践，这是世界上第一台使用数据支付产品的自动售货机。你可以用你的电子邮件地址买一份冰沙，通过回答两个商业问题来买一份零食，甚至通过填写问卷来买一些airpods。在这个项目中，沙克尔顿与埃森哲互动的创新团队Kenai Workshop合作制造了机器，并与自动售货机领域领先的跨国公司Evoca Group合作。针对B2B环境，其目标不仅限于实施新的业务范式和捕获实际数据以用于完善咨询公司的未来项目。V1已经在埃森哲位于马德里的数字中心启动并运行。就像任何其他自动售货机一样，用户选择他们想要购买的商品，但是当需要付款时，没有插入钱的插槽或卡的支付终端。相反，买方会找到一个屏幕，在该屏幕上回答一系列简单的问题，但旨在提供有用且可操作的数据。它还具有旨在提供无缝用户体验的界面。西班牙沙克尔顿为沙克尔顿创建的体验广告，类别为: 代理自我促销。
Data Pro Quo
案例简介：While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the world's first vending machine where products are paid for with data. You can buy a smoothie with your email address, a snack by answering two business questions, and even some airpods by filling in a questionnaire. In this project, Shackleton collaborated with Accenture Interactive's innovation team, the Kenai Workshop, to build the machines, and with the Evoca Group, a leading multinational company in the vending machine sector. Intended for B2B environments, its goal goes beyond implementing the new business paradigm and capturing real data to use to refine the consultancy's future projects. The V1 is already up and running at Accenture’s Digital Hub in Madrid. Just as with any other vending machine, the user chooses the item they want to buy, but when it's time to pay, there is no slot into which to insert money or a payment terminal for a card. Instead, the buyer finds a screen on which to answer a series of simple questions, but designed to provide useful and actionable data. It also features an interface designed to offer a seamless user experience. Experiential advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.
数据交换
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Data Pro Quo
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