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# UnlockWaterForAll
案例简介：在过去的几年里，摩恩已经确立了自己作为美丽水英雄的定位。作为北美第一消费者水龙头品牌，摩恩每年有 1.5万亿加仑的水流过其产品。摩恩认为水是一种不可思议的自然力量，经常被忽视。现实是，即使在新型冠状病毒肺炎大流行期间，水仍然被认为是理所当然的。定期用肥皂和水洗手对于防止细菌传播给他人至关重要，然而，由于无力支付费用，1500万美国人正在经历停水。这个问题对贫困和失业率较高的城市产生了不成比例的影响。事实上，近 40% 的美国人口容易受到关闭的影响。作为水的英雄，摩恩认为，在这场历史性的大流行中，任何人都不应该关掉他们的水。下一个冠状病毒救助计划正在谈判中，可能会在 7月份进行投票。现在是行动的时候了。摩恩呼吁公众要求国会通过在大流行期间全国暂停停水来执行水的人权。在Havas Chicago创建的新活动中，# UnlockWaterForAll，Moen鼓励人们在FoodAndWaterAction.org向国会发送一封信，敦促他们在此期间发布全国暂停停水令。由Havas，美国为Moen创建的平面广告，类别包括: 房屋，花园，公共利益，NGO。
# UnlockWaterForAll
案例简介：Over the last few years, Moen has established its positioning as the hero for beautiful water. As the #1 consumer faucet brand in North America, Moen sees 1.5 trillion gallons of water flow through its products annually. Moen has celebrated water as an incredible force of nature that’s often overlooked. The reality is, water continues to be taken for granted, even during the Covid-19 pandemic. Regular handwashing with soap and water is critical to preventing the spread of germs to others, yet 15 million Americans are experiencing water shutoffs, due to the inability to pay. This issue has a disproportionate impact on cities with higher poverty and unemployment rates. In fact, nearly 40% of the U.S. population are vulnerable to shutoffs. As the hero for water, Moen believes that no one should have their water turned off during this historic pandemic. The next coronavirus relief package is under negotiation and will likely go to vote in July. Now is the time to act. Moen is calling on the public to demand that Congress enforce the human right of water by placing a national moratorium on water shutoffs during the pandemic. In a new campaign created by Havas Chicago, #UnlockWaterForAll, Moen is encouraging people to send a letter to Congress at FoodAndWaterAction.org, urging them to issue a national moratorium on water shutoffs during this time. Print advertisement created by Havas, United States for Moen, within the categories: House, Garden, Public Interest, NGO.
#UnlockWaterForAll
案例简介：在过去的几年里，摩恩已经确立了自己作为美丽水英雄的定位。作为北美第一消费者水龙头品牌，摩恩每年有 1.5万亿加仑的水流过其产品。摩恩认为水是一种不可思议的自然力量，经常被忽视。现实是，即使在新型冠状病毒肺炎大流行期间，水仍然被认为是理所当然的。定期用肥皂和水洗手对于防止细菌传播给他人至关重要，然而，由于无力支付费用，1500万美国人正在经历停水。这个问题对贫困和失业率较高的城市产生了不成比例的影响。事实上，近 40% 的美国人口容易受到关闭的影响。作为水的英雄，摩恩认为，在这场历史性的大流行中，任何人都不应该关掉他们的水。下一个冠状病毒救助计划正在谈判中，可能会在 7月份进行投票。现在是行动的时候了。摩恩呼吁公众要求国会通过在大流行期间全国暂停停水来执行水的人权。在Havas Chicago创建的新活动中，# UnlockWaterForAll，Moen鼓励人们在FoodAndWaterAction.org向国会发送一封信，敦促他们在此期间发布全国暂停停水令。由Havas，美国为Moen创建的平面广告，类别包括: 房屋，花园，公共利益，NGO。
#UnlockWaterForAll
案例简介：Over the last few years, Moen has established its positioning as the hero for beautiful water. As the #1 consumer faucet brand in North America, Moen sees 1.5 trillion gallons of water flow through its products annually. Moen has celebrated water as an incredible force of nature that’s often overlooked. The reality is, water continues to be taken for granted, even during the Covid-19 pandemic. Regular handwashing with soap and water is critical to preventing the spread of germs to others, yet 15 million Americans are experiencing water shutoffs, due to the inability to pay. This issue has a disproportionate impact on cities with higher poverty and unemployment rates. In fact, nearly 40% of the U.S. population are vulnerable to shutoffs. As the hero for water, Moen believes that no one should have their water turned off during this historic pandemic. The next coronavirus relief package is under negotiation and will likely go to vote in July. Now is the time to act. Moen is calling on the public to demand that Congress enforce the human right of water by placing a national moratorium on water shutoffs during the pandemic. In a new campaign created by Havas Chicago, #UnlockWaterForAll, Moen is encouraging people to send a letter to Congress at FoodAndWaterAction.org, urging them to issue a national moratorium on water shutoffs during this time. Print advertisement created by Havas, United States for Moen, within the categories: House, Garden, Public Interest, NGO.
# UnlockWaterForAll
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#UnlockWaterForAll
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